Nov 2022 – Mar 2025 · 2 yrs 4 mos · Mumbai Metropolitan Region · On-site

• Led Samco’s transformation into a digital-first challenger brand in financial services, integrating brand, growth, CX, performance, data, and partner ecosystem into a unified engine. Scaled customer acquisition 7X, improved conversion by 78%, and drove 27% active client growth with a sharper performance + lifecycle model. Elevated brand relevance through #AndekhaSach positioning and launched India’s most-watched long-form FinTech content IP (40M+ views), driving 4X organic growth and tripling web traffic.
• Expanded partner ecosystem to 3,500+, built a full-funnel digital stack (GA4, AppsFlyer, SEMR, LocoBuzz), and strengthened corporate reputation through consistent storytelling and data-led marketing. Delivered measurable P&L impact by creating new revenue engines (Samco App, Options BRO) and orchestrating culture transformation aligned to digital scale.

Jun 2018 – Dec 2022 · 4 yrs 6 mos · Mumbai Area, India · On-site

• Led the brand, marketing, and digital transformation of Angel Broking into Angel One, repositioning the company as a high-growth FinTech and strengthening investor confidence during the Angel One IPO, which achieved 5X oversubscription.
• Scaled acquisition from 30K → 4.5 lakh customers/month, drove 14X revenue growth, and reduced CAC by 85% through funnel optimisation, MarTech automation (GA360, DV360), and platform-first GTM strategy.
• Built India’s largest partner + creator ecosystem (6000+), launched iTrade Prime (flat brokerage), and delivered breakout brand platforms (“Don’t Be a Chomu”, “SmartSauda”). Increased market share from 9.8% → 23%, elevated brand equity by 30%, and tripled organic traffic while strengthening corporate credibility via PR and integrated digital reputation programs.

May 2010 – Jun 2018 · 8 yrs 1 mo · Mumbai · On-site

• Led brand and product strategy for Mahindra’s UV portfolio, driving category-defining launches and market share growth across core models like Scorpio, Thar, Xylo, Verito and Marazzo.
• Revived Scorpio to its highest-ever retail (5K+/month) through targeted repositioning, pricing realignment, and new product interventions. Scaled Xylo to 1L+ units in four years; launched first-ever electric sedan e-Verito, introduced mobility-focused innovations including organised fleet & driver-to-owner business model.
• Built insight-led brand programs (“Live Young, Live Free”), led auto marketing excellence for two years, and partnered with product/engineering to shape future roadmap for new Scorpio and Thar. Delivered consistent volume growth, strengthened dealer alignment, and enhanced consumer preference through design-led brand building and market development.

Dec 2004 – May 2010 · 5 yrs 5 mos · Maharashtra, India · On-site

• Drove Cummins’ India brand strategy and global marketing alignment, leading the company’s first-ever global retail product launch from India, helping secure 45% market leadership and contributing 12% of global revenues.
• Led integrated communications across India & EMEA, strengthened distributor marketing, and implemented Six Sigma-based marketing process reforms delivering $2M+ annual savings.
• Built India Marketing Hub as a global benchmark for brand lift, retail excellence, and customer experience. Elevated brand awareness to 40% through consistent communication architecture and insight-driven programs aligned to Cummins’ global identity.

Oct 2000 – Dec 2004 · 4 yrs 2 mos · Pune Area, India

• Turned around underperforming models through insight-led repositioning and GTM redesign—revived Kinetic Style, delivered 26% market share for Kinetic Zing, and scaled Kinetic Nova to 25,000 units/month (Scooter of the Year 2004).
• Led national advertising (ATL/BTL), launched nine brands, and built youth-focused innovations (first-in-class FM radio / mobile charging point). Strengthened Kinetic's competitive foothold through sharper segmentation, aggressive retail activation, and differentiated product communication.