Anup CJ

CEO

Bengaluru, Karnataka, India8 yrs 4 mos experience

Key Highlights

Led teams of 80-120+ members successfully.
Scaled business to 90+Cr ARR in 2 years.
Expert in strategy execution and product innovation.

Stackforce AI infers this person is a SaaS and EdTech sales leader with strong operational expertise.

Contact

Skills

Core Skills

SalesBusiness StrategyBusiness DevelopmentP&l Management

Other Skills

Product InnovationMarket ExpansionStrategy ExecutionNew Product ImplementationsBusiness ManagementIntegrated MarketingEntrepreneurshipNetworkingE-commerceCustomer Relationship Management (CRM)MagentoERP ImplementationsEnterprise Resource Planning (ERP)CRM IntegrationCRM Program Management

About

Over the last 7–9 years, have led large sales and operations teams, owned P&L, and taken new product lines from zero to meaningful revenue in fast-paced startup environments. Core strengths include strategy execution, product–market fit experiments, building inside sales engines, and setting up data-driven operating rhythms that improve funnel conversion and team productivity. Enjoy working at the intersection of product, marketing, and sales, partnering closely with founders and cross-functional leaders to turn ambiguous problems into clear play books. Have led and mentored 80–120+ member teams, set up hiring and training frameworks, and built cultures that balance high ownership with high empathy. Comfortable diving deep into numbers (revenue, CAC, cohort performance) while staying close to customers and the front line.

Experience

8 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

5 mos

Current Experience

Sugar.fit

Head of Sales

Dec 2025 – Present · 5 mos · Bengaluru South, Karnataka, India · On-site

- Product Innovation, Market Expansion, Strategy Execution

Product InnovationMarket ExpansionStrategy ExecutionSalesBusiness Strategy

Heycoach

Business Head

Aug 2023 – Dec 2025 · 2 yrs 4 mos · Bengaluru, Karnataka, India · On-site

Owned the entire business line and PnL for all the programs
Ran a 150+ member team (100 in sales, 10 in TA & HR, 10 in Marketing & 20 in SME business)
Scaled the business to 90+Cr ARR in 2 years
Conversion efficiency doubled & CAC reduced by half

New Product ImplementationsSalesProduct InnovationBusiness ManagementIntegrated MarketingBusiness Development+1

Newton school

3 roles

Associate Director

Promoted

Jun 2022 – Jul 2023 · 1 yr 1 mo

Current additional ARR achieved: 80+ crore for University Program
Heading end-to-end business development for pre-paid content
Monitor P&L and identify opportunities to improve the bottom line
Close collaboration with Product, Tech, Ops, Customer Experience team, and Legal team on developing and executing business strategy, and on new product innovations
Track key metrics and analyze performance – develop strategies and campaigns to grow the business more efficiently

Senior Manager - B2C Sales

Promoted

Jul 2021 – Jun 2022 · 11 mos

Scaled a new business line from 0-1. Scaling it from 1-100
Heading the entire sales & sales Ops team for the Computer Science, Data Science, AIML & CyberSecurity Master Degree Programs
Started the vertical from scratch
In the process of making it the highest revenue-generating team for FY 2022-23

Manager Strategic Partnerships

Apr 2021 – Jul 2021 · 3 mos

Upgrad

Consulting Manager

Aug 2020 – Apr 2021 · 8 mos · Bengaluru, Karnataka, India

Coursexplorer

Founding Partner

Dec 2019 – Apr 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

Built a platform where users can compare different courses available in the ed-tech space
Built a team of counselors who would assist the learners over a call/session/chat with all the information required
Started with a fee of INR 999 for a session with the team to help compare better
Lead generation was also a revenue stream in the process
Built a team of 40 which included 18 counselors
Generated revenue of 1.2lacs in the first month

Great learning

2 roles

ABM / Business Manager

Nov 2019 – Aug 2020 · 9 mos

Launched a new business line involving PGP programs in Data Science & AI with Purdue University
Co-ordinated with the marketing team for better quality lead generation and more effective marketing strategies
Helped the senior management in evaluating competitor analysis for the betterment of the product
Promoted to Associate Business Manager in a span of 6 months with a team size of 15 BDEs / Sr BDEs
Consultative selling of Post Graduate Programs to the Indian and the US market by emphasizing product features to prospective customers through calls and emails
Have been a consistent performer for 3 quarters by achieving more than 80% of the set target even though it was a new product and there were no alumni records
Managed a portfolio of over 250 clients/month and initiated over 1200 outbound calls/month