Jan 2023 – Jan 2023 · 0 mo · Saudi Arabia · Hybrid

• Led ethnographic research, competitive analysis, field visits, interviews, and workshops to position Aseer as a top touristic destination for Vision 2030.
• Developed a brand strategy and tested community and stakeholder perceptions through exploratory sessions, in-depth interviews, and surveys to understand community perceptions and align brand offerings with their needs.
• Compiled a detailed research report including photographic records, historical facts, and quotes from inhabitants, to influence strategy decision making and inspire creativity for future brand development.
• Established a strong foundation for the brand by conducting comprehensive research, demographics studies, field visits, local interviews, workshops, and focus groups to inform and craft a well-defined brand strategy.
• Assessed current regional perception through qualitative and quantitative methods, validating insights with one on one interviews and field research.
• Tested community and stakeholder perceptions through exploratory sessions, in-depth interviews, and surveys to gauge their perspectives.
• Analyzed survey data to understand community perceptions, identify areas for improvement, and align brand offerings to address the community's needs and pain points.
• Collaborated on the design and optimization of both online (website) and offline experiences to create a cohesive brand identity, similar to campaigns like "Visit Turkey" and "Visit Switzerland " Tourism.

Jul 2022 – Jun 2023 · 11 mos · Dubai, United Arab Emirates

• Managing the Usability Testing Labs at the Ministry of Health and Prevention of UAE.
• Conduct independent research on multiple aspects of services and experiences.
• Moderating Usability Testing sessions on all the services providing by MOHAP.
• Collect and analyze user behavior through lab studies, field visits, ethnography, surveys, benchmark studies, server logs and online experiments (A/B testing).
• Understand and incorporate complex technical and business requirements into research.
• Advocate research findings to diverse audiences through written detailed reports and in-person presentations.
• Fostering user-centered design processes, methods and working with business and product teams to plan, research design and build mobile and web experiences.

Jun 2021 – Jun 2022 · 1 yr

• Structuring research through fieldwork, analysis of findings and insight development
• Synthesising the results into actionable insights
• Navigate through the complexities of contextual qualitative research into problem spaces and business issues
• Plan and articulate design experiments with clear hypotheses and outcome measures as part of an iterative approach to design
• Create a data-informed culture where the design team incorporate data into all phases of design work through active partnerships with product & analytics
• Collaborate with stakeholders to shape strategic initiatives and incorporate research findings into all phases of product & designStructuring research through fieldwork, analysis of findings and insight development

Feb 2021 – Jul 2021 · 5 mos

• Develop the educational methodologies for teachers to assure quality education
• Develop concepts, products, and solutions by coordinating with business units.
• Monitor team metrics and objectives ensuring meeting of goals.
• Document all phases of research and development.
• Manage customer relationships and perform RFP Review, Customer Visits, and Product Testing.
• Noon Academy x World Food Program project owner

Jun 2020 – Feb 2021 · 8 mos

• Building E-learning communities for international curricula in Egypt and the Region
• Leading the international systems vertical
• Launching the IGCSE model through conducting surveys and students' focus groups, analysis and data entry on the system backend.
• Onboarding teachers and tracking their performance and productivity.
• Communicating with the tech team for IG related features, and working along with the marketing team to align the plan and create better customer experiences, bring more revenue, attract more loyal customers and retain more engaged community.

Apr 2019 – Jul 2020 · 1 yr 3 mos · Cairo, Egypt

• Designing and Optimizing onboarding funnels resulted in 50% increase of active tutors
• Building internal communication strategies to rapid and ensure the value delivery process
• Automating the onboarding process through cross-platform integration that streamlined the operations giving promising outcomes
• Project Lead of the App Gamification
• Managing a growing tutors-babysitters community and maintaining standards of user experience and performance

Apr 2019 – Jan 2020 · 9 mos · Cairo, Egypt

• Creating strategies that help solve partner complaints and managing their inquiries (Partner Support)
• Set comprehensive goals for growth depending on company performance and analytics with the help of the Data Analytics team
• Create and manage new recruiting channels to equate the supply and demand (Shortage fulfillment)
• Growing relevant supply sources; doing business partnerships and ensure they stay on course
• Collaborating in building up the "Supply map" with an outsource Product Manager
• Working side to side with the marketing team to align on strategies

Jan 2017 – Jan 2018 · 1 yr

• Constructed a robust infrastructure to enhance the overall member experience.
• Elevated the leadership pipeline from 35% to an impressive 98%.
• Implemented targeted training sessions and qualitative/quantitative research to cultivate leadership skills.
• Boosted organizational productivity from 60% to 90%.
• Formulated a detailed project plan with a fixed timeline to ensure strategic alignment
• Recruited, profiled, and tracked the performance of 200+ members.
• Implemented a comprehensive approach to tailor support and resources based on individual strengths.
• Contributed to SDG 4 (Quality Education) and SDG 5 (Gender Equality) through leadership development and productivity enhancement.
• Advocated for a purpose-driven approach in planning, recruitment, and development.
• Showcased how aligning individual growth within a global context positively influences organizational outcomes.

Dec 2016 – Oct 2017 · 10 mos · Cairo Governorate, Egypt

• Part of the building team of 5 international projects: ROV, Minesweepers, United Solar Challenge, Egypt IoT Challenge, Hybrid-Electric Challenge
• Conducted comprehensive market research spanning over 10 countries to formulate and execute content strategy.
• Successfully increased team participation by 40%, fostering a more extensive and diverse collaboration across more than 10 global teams.