Gustavs Smitins

CEO

Riga, Latvia1 yr 7 mos experience
Most Likely To Switch

Key Highlights

  • Helped over 30 Shopify brands scale their conversions.
  • Executed over 50 A/B tests for various brands.
  • Spent 3,000+ hours optimizing Shopify stores.
Stackforce AI infers this person is a Conversion Rate Optimization specialist in the E-commerce industry.

Contact

Skills

Core Skills

Conversion OptimizationCro ManagementDigital Marketing

Other Skills

ShopifyHotjarConversion RateMarketingWeb Content WritingWeb AnalyticsGoogle AnalyticsUser Experience (UX)JavaScriptUser JourneysFront-End DevelopmentResponsive Web DesignUser Interface DesignWordPressDesign

About

Are you a 7-8-figure Shopify brand? …watching your ad costs climb while your conversion rates drop? Implementing changes, but unsure if they boost or drop your revenue? That’s what I try to solve… …all day. Every day. Scaling Shopify brands with CRO, Landing pages, clarity on their customers, and more. How did I get here? I’ve been in the e-commerce industry for more than 5 years... ...going from building simple WordPress ecom sites, Running my own dropshipping stores… To helping 30+ brands scale in clothing, jewelry, footwear, rental, swimwear, cosmetics, franchises and more. How do I do it? All day I’m: ✅ Building custom landing pages for different traffic groups and sources ✅ Designing, developing, doing quality assurance, and launching an A/B test program for brands. ✅ Doing deep dives in MS Clarity to find insights from session recordings, scroll maps, etc ✅ Spending hours in GA4, Shopify Analytics, Review, and customer support. ✅ Building out surveys and polls to find key themes of what motivates and scares off customers. ✅ Actually using all that data to build testing roadmaps. ✅ Creating a master list for each brand that contains all the findings, tests, and feedback in one place. …and more The proof? Here’s how that looks in action [See Our Case Studies - somewhere in my featured section] ✅ Helped more than 30 Shopify brands improve their conversions, AOV, and LTV in clothing, jewelry, footwear, rental, swimwear, cosmetics, franchises and more. ✅ Over 50 A/B tests created and executed. ✅ Spent 3,000+ hours in Shopify and Liquid to test and implement every improvement for clients without hiring expensive developers. ✅ Documenting my lessons learned here on LinkedIn. Some brands I’ve helped? Belle Fever, APART fashion, J. Peterman, Mainstream Boutique franchises, DARKAI, GORAL, MaleUp, Andrea Morando, La Comet, Von Jungfeld, Fembites, KLUE, Curezma, Oswen, Sama Danesh, and others. Want to get a full funnel analysis with my CRO breakdown of your brand? …for FREE? (If you qualify) Message, WhatsApp, or email me at (+371) 25126532 gustavs.smitins@gmail.com Or here on LinkedIn Thanks:)

Experience

1 yr 7 mos
Total Experience
11 mos
Average Tenure
1 yr 7 mos
Current Experience

Bucketgolf

CRO Guy

Jan 2026Present · 4 mos · Riga, Latvia · Remote

Conversion Optimization

Pe cosmetics

CRO Specialist

Dec 2025Present · 5 mos · Riga, Latvia · Remote

  • Building and executing the entire conversion optimization process. From research to creating test ideas, designing, developing, running the AB tests, and analyzing them.
  • So, we can scale PE Cosmetics and increase profitability!
Conversion OptimizationCRO Management

Career break

Career transition

Dec 2025Present · 5 mos · Riga, Latvia

  • Now helping every day, so we can scale MaleUp in Germany

Mainstream boutique

Digital Guy, Shopify Developer

Jul 2025Present · 10 mos · Riga, Riga, Latvia · Remote

  • Helping Mainstream franchise with digital Shopify side and strategy

Maleup®

CRO Guy, Shopify Developer

May 2025Present · 1 yr · Riga, Riga, Latvia · Remote

  • Occasionally helping with some CRO and Shopify development stuff.

Hiro

CRO Guy, Shopify Developer

May 2025Oct 2025 · 5 mos · Riga, Latvia · Remote

  • Had a chance to help HIRO relaunch their digital part, improve the website and build landing pages.

Curezma

CRO Guy, Shopify Developer

May 2025Sep 2025 · 4 mos

  • Helped Curezma regrand and relaunch their digital part.
Conversion Optimization

Pradiya

CRO Specialist, Shopify developer

Mar 2025Jun 2025 · 3 mos · Riga, Latvia · Remote

  • Got a chance to launch Pradiya's website and digital part.
CRO Management

Goral & son ltd

CRO Guy, Shopify Developer

Jan 2025Present · 1 yr 4 mos · Lativia, Riga · Remote

Startup house riga

Community Member

Dec 2024Present · 1 yr 5 mos · Riga, Latvia · On-site

  • Glad to be a part of an amazing startup community and to have the opportunity to work from the StartUp House!

La comet

CRO Specialist, Shopify developer

Oct 2024Present · 1 yr 7 mos · Barcelona, Catalonia, Spain · Remote

  • Working together with the La Comet team and the awesome founder, Edgar to build and scale the brand.
ShopifyCRO Management

The j. peterman company

CRO Guy, Shopify developer

Aug 2024Dec 2025 · 1 yr 4 mos · Minnesota, United States · Remote

  • With the team turning around and fixing J. Peterman to rebuild the brand where it was at its peak. ...and (hopefully) beyond.
HotjarDigital MarketingConversion RateCRO ManagementMarketingShopify+5

Darkai

CRO Guy, Shopify Developer

Jun 2024Jan 2025 · 7 mos · Italy · Remote

  • Working together with both founders, Lelio and Giacomo to completely transform web presence.
Conversion Optimization

Von jungfeld

CRO Guy, Shopify developer

May 2024Present · 2 yrs · Riga, Riga, Latvia · Remote

  • Working together with the E-commerce team and UI team. Generating and coding ideas in the Shopify store to improve user experience and increase store performance

Apart fashion

CRO Guy, Shopify Developer

Apr 2024Present · 2 yrs 1 mo · Germany · Remote

Belle fever jewellery

CRO Specialist

Oct 2023Dec 2024 · 1 yr 2 mos · Riga, Riga, Latvia · Remote

  • Helping improve the website's performance by creating ideas, running A/B tests, and coding them on the online store.

Gustavs smitins sia

Chief Executive Officer

Feb 2022Present · 4 yrs 3 mos · Riga, Latvia · On-site

  • Are you a 7-8-figure Shopify brand?
  • …watching your ad costs climb while your conversion rates drop?
  • Implementing changes, but unsure if they boost or drop your revenue?
  • That’s what I try to solve…
  • …all day. Every day.
  • Scaling Shopify brands with CRO, Landing pages, clarity on their customers, and more.
  • How did I get here?
  • I’ve been in the e-commerce industry for more than 5 years...
  • ...going from building simple WordPress ecom sites,
  • Running my own dropshipping stores…
  • To helping 30+ brands scale in clothing, jewelry, footwear, rental, swimwear, cosmetics, franchises and more.
  • How do I do it?
  • All day I’m:
  • ✅ Building custom landing pages for different traffic groups and sources
  • ✅ Designing, developing, doing QA and launching A/B test programs for brands.
  • ✅ Doing deep dives in MS Clarity to find insights from session recordings, scroll maps, etc
  • ✅ Building out surveys and polls to find key themes of what motivates and scares off customers.
  • ✅ Actually using all that data to build testing roadmaps.
  • …and more
  • The proof?
  • Here’s how that looks in action [See Our Case Studies - somewhere in my featured section]
  • ✅ Helped more than 30 Shopify brands improve their conversions, AOV, and LTV in clothing, jewelry, footwear, rental, swimwear, cosmetics, franchises and more.
  • ✅ Over 50 A/B tests created and executed.
  • ✅ Spent 3,000+ hours in Shopify and Liquid to test and implement every improvement for clients without hiring expensive developers.
  • ✅ Documenting my lessons learned here on LinkedIn.
  • Some brands I’ve helped?
  • Belle Fever, APART fashion, J. Peterman, Mainstream Boutique franchises, DARKAI, GORAL, MaleUp, Andrea Morando, La Comet, Von Jungfeld, Fembites, KLUE, Curezma, Oswen, Sama Danesh, and others.
  • Want to get a full funnel analysis with my CRO breakdown of your brand?
  • …for FREE? (If you qualify)
  • Message, WhatsApp, or email me at
  • (+371) 25126532
  • gustavs.smitins@gmail.com
  • Or here on LinkedIn
  • Thanks:)

Gs&a media

Marketing Manager

Jan 2021Apr 2023 · 2 yrs 3 mos · Riga, Latvia

  • I work as an agency owner in GS&A Media, which helps small e-commerce businesses to start advertising online.
Conversion OptimizationConversion Rate

Education

CXL

Mini Degree — Conversion Ooptimization

Oct 2024Dec 2024

Rīgas Tehniskā universitāte (Riga Technical University)

Bachelor's degree — Information Technology

Sep 2024May 2025

Rīgas Juglas Vidusskola

Jan 2020Jan 2024

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