Dec 2023 – Aug 2024 · 8 mos · India · On-site

• Configured source connectors, destinations, and datasets for seamless data ingestion, including CSV, JSON, and API-based sources.
• Designed and managed schemas, customer profiles, identities, and audiences, ensuring accurate segmentation and personalization.
• Applied data governance policies (labels, tags) to maintain compliance and data privacy.
• Implemented and optimized Web SDK: configured datastreams, created data elements, rules, and built deployment libraries.
• Developed ad-hoc, code-based, and journey-based campaigns using Adobe Journey Optimizer (AJO) with personalized experiences.
• Configured channels (Email) including subdomains, IP pools, and subscription lists.
• Created and managed landing pages (subdomains, presets), subscription management, and audience targeting.
• Implemented event triggers and custom actions for dynamic campaign journeys.
• Developed and managed offer decisioning strategies for real-time and personalized audience engagement.
• Managed suppression lists and frequency rules to ensure optimal deliverability and compliance.
• Utilized Postman and API payloads for data management, testing, and real-time data flow configuration.

Jun 2023 – Nov 2023 · 5 mos · Delhi, India

May 2021 – Jun 2023 · 2 yrs 1 mo · India

• Tool Knowledge - Adobe Campaign classic , Adobe Analytics, HCL Unica and Netcore Cloud.
• Language Knowledge - Java Script , XML/HTML and SQL
• Campaign Developing and Analysis through Adobe Campaign Classic Tool and Adobe Analytics.
• Creating Logic with help of segments in Adobe campaign classic and SQL.
• Developing Adhoc and Trigger Campaign such as Email, SMS, Push Notifications(PN) and Whatsapp(Java Script).
• Creating and Managing CLCM based on different product based such as AU0101 App, Debit Card, Credit Card & Pre-Approved.
• Creating Trigger and segments for extracting data for dropoff and Pre- Approved campaign for real-time.
• Handling Adobe Analytics for analysis campaign performance and creating custom reports.
• Creating  Target Audience through Adobe Target.
• Creating Schema, technical workflow (Import & Export) and lending peges.
• Calculate funnel, lift and age of individual campaigns and CLCM.
• Developing personalised and A/B Type campaigns.
• Automate the report on a daily basis campaign and Automated Campaign (Trigger & CLCM) for analysis.
• Creating the Trigger on a monthly or yearly basis as per requirement.
• Analysis on campaign performance and generate automate report in Adobe campaign classic
• Creating Email and SMS triggers or CLCM Journey.
• Creating webapp based campaigns to generate leads.
• Using Dream weaver for creating HTML.
• Handling Database with help of SQL and Adobe/Netcore Segmentation.

Nov 2019 – May 2021 · 1 yr 6 mos · India

• *Handling SQL database of Indusind Bank on production *Linux query handling for server up and down *Iworks sql database and Application (NEWGEN PRODUCT) *IBPS Application based on Sql (NEWGEN PRODUCT) *Monitor utilities running on database *Deploy patches on server. *Handling the Account Opening process with different types through Back End i.e SQL. *Testing and Debugging during implementation on component through sql( backend) and frontend. *Handling live application IBPS CAB 1 and CAB 2 on production. *Also Analysis the application logic. *Managing 4 Applications based jboss and java of Indusind Bank i. e IWORKS , IBPS , CSD and FINACLE processes.

Jul 2019 – Nov 2019 · 4 mos · India

• Campaign Support for both Email and SMS
• Doing API Testing and Handling SQL query
• Handling the live sms banking system *Maintaing and testing the UPI like TEJ UPI and BHIM UPI with help of SQL query
• Testing process in implementation *Component Testing during enhancement
• Data manage through MySQL on production and UAT