Brajendra Y. — Director of Engineering
"I connect data to human behavior to move metrics that matter—calm under pressure, decisive in action, and relentlessly customer‑centric" Results-driven and seasoned professional with over 14 years of expertise in Consumer Insights and Analytics, Market Research, Product Management, and End-to-End Project Management within the Telecom ,Technology, Healthcare, Financial services and Retail sectors. Adept at leveraging a unique blend of business acumen, technological proficiency, and analytical skills to drive impactful initiatives. Key Strengths: Project Management: Demonstrated success in leading and managing projects from inception to completion, ensuring delivery aligns with strategic objectives. Predictive Analytics and Machine Learning: Proficient in employing advanced analytics techniques, including linear and logistic regression, clustering, classification, NLP, and web analytics to derive meaningful insights. Personalization at Scale: Leveraging Adobe Real-Time CDP, AJO, Target, and CJA to deliver unified, real-time customer experiences. Architect cross-channel journeys, activate intelligent segments, and drive measurable impact through data-driven strategy and AI-powered automation Market Research and Planning: Extensive experience in conducting qualitative and quantitative research, enabling data-driven decision-making. Proven ability in forecasting and planning for informed business strategies. Process Improvements and New Product Development: Skilled in optimizing processes and contributing to the development of new products. Recognized for revamping the retailer ecosystem in India and creating a Data Monetization platform. Technological Proficiency: Well-versed in CDP, AJO, Target, CJA, R, Python, SQL, Advanced Excel, Tableau, and Google Studio. Experienced in API integrations and data visualization techniques. Other areas of interest are solving puzzles, discussing Mythology and World War 2
Stackforce AI infers this person is a seasoned professional in Healthcare and Telecom sectors with a strong focus on analytics and personalization.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 11 mos
Skills
- Personalization At Scale
- Market Research
- Customer Experience
- Digital Technology
Career Highlights
- Over 14 years in Consumer Insights and Analytics.
- Expert in predictive analytics and machine learning.
- Proven track record in project management and product development.
Work Experience
Eli Lilly and Company
Director Personalization and Adobe Ops (5 mos)
Associate Director - Adobe Operations & Omnichannel (7 mos)
Chief of Staff - Commercial Services (11 mos)
Associate Director - Connected Medicine (2 yrs 7 mos)
Angel One
Lead Analytics & consumer insights (1 yr)
Jio
Lead Consumer Insights & Analytics (6 yrs 1 mo)
Management Trainee (11 mos)
Madura Fashion & Lifestyle (Aditya Birla Fashion & Retail Ltd.)
Project Intern (2 mos)
EXILANT Technologies Private Limited
Business Consultant (summer intern) (1 mo)
Tata Consultancy Services
Systems engineer (2 yrs 3 mos)
Tata Teleservices
Summer Intern (1 mo)
Education
Master of Business Administration (MBA) at Indian Institute of Management, Calcutta
Bachelor of Technology (B.Tech.) at NIT jalandhar