Brajendra Y.

Director of Engineering

Bengaluru, Karnataka, India13 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 14 years in Consumer Insights and Analytics.
  • Expert in predictive analytics and machine learning.
  • Proven track record in project management and product development.
Stackforce AI infers this person is a seasoned professional in Healthcare and Telecom sectors with a strong focus on analytics and personalization.

Contact

Skills

Core Skills

Personalization At ScaleMarket ResearchCustomer ExperienceDigital Technology

Other Skills

Adobe Experience Platform (AEP)Adobe TargetAdobe Journey OptimizerCustomer Journey MappingProduct AnalyticsDevice analyticsUser BehaviorAnalyticsCustomer InsightMachine LearningBusiness AnalysisMarketing StrategyProduct ManagementOperations ManagementProject Planning

About

"I connect data to human behavior to move metrics that matter—calm under pressure, decisive in action, and relentlessly customer‑centric" Results-driven and seasoned professional with over 14 years of expertise in Consumer Insights and Analytics, Market Research, Product Management, and End-to-End Project Management within the Telecom ,Technology, Healthcare, Financial services and Retail sectors. Adept at leveraging a unique blend of business acumen, technological proficiency, and analytical skills to drive impactful initiatives. Key Strengths: Project Management: Demonstrated success in leading and managing projects from inception to completion, ensuring delivery aligns with strategic objectives. Predictive Analytics and Machine Learning: Proficient in employing advanced analytics techniques, including linear and logistic regression, clustering, classification, NLP, and web analytics to derive meaningful insights. Personalization at Scale: Leveraging Adobe Real-Time CDP, AJO, Target, and CJA to deliver unified, real-time customer experiences. Architect cross-channel journeys, activate intelligent segments, and drive measurable impact through data-driven strategy and AI-powered automation Market Research and Planning: Extensive experience in conducting qualitative and quantitative research, enabling data-driven decision-making. Proven ability in forecasting and planning for informed business strategies. Process Improvements and New Product Development: Skilled in optimizing processes and contributing to the development of new products. Recognized for revamping the retailer ecosystem in India and creating a Data Monetization platform. Technological Proficiency: Well-versed in CDP, AJO, Target, CJA, R, Python, SQL, Advanced Excel, Tableau, and Google Studio. Experienced in API integrations and data visualization techniques. Other areas of interest are solving puzzles, discussing Mythology and World War 2

Experience

Eli lilly and company

4 roles

Director Personalization and Adobe Ops

Promoted

Oct 2025Present · 5 mos

  • Building personalization at scale

Associate Director - Adobe Operations & Omnichannel

Mar 2025Oct 2025 · 7 mos

  • Driving personalization at scale to connect people, providers, and Lilly innovations—bridging gaps in care with purpose
Adobe Experience Platform (AEP)Adobe TargetAdobe Journey OptimizerPersonalization at ScaleMarket Research

Chief of Staff - Commercial Services

Promoted

Mar 2024Feb 2025 · 11 mos

  • Chief of everything Commercial

Associate Director - Connected Medicine

Jul 2022Feb 2025 · 2 yrs 7 mos

  • Using digital technology to help people live better
Customer Journey MappingProduct AnalyticsDevice analyticsUser BehaviorCustomer ExperienceDigital Technology

Angel one

Lead Analytics & consumer insights

Jul 2021Jul 2022 · 1 yr · Mumbai, Maharashtra, India

  • Simplifying the derivatives trading for the masses

Jio

2 roles

Lead Consumer Insights & Analytics

Jun 2015Jul 2021 · 6 yrs 1 mo

  • Jio - Dancing on the edge where networks hum, devices breathe, and experiences come alive
  • Jio Mart -Creation of Data monetization platform bringing in brands, retailers and customers
  • Jio Enterprise- Brand positioning for Jio fiber

Management Trainee

Jun 2014May 2015 · 11 mos

  • Building the world's biggest Telecom Network

Madura fashion & lifestyle (aditya birla fashion & retail ltd.)

Project Intern

Nov 2013Jan 2014 · 2 mos · Kolkatta

  • Worked on increasing the market penetration of Van Heusen in eastern India.
  • Developed and used a market potential index to recommend cities for Van Heusen to enter or increase their existing stores.

Exilant technologies private limited

Business Consultant (summer intern)

Apr 2013May 2013 · 1 mo · Banglore

  • Formulation of Country Entry Strategy for EXILANT’s products & services

Tata consultancy services

Systems engineer

Feb 2010May 2012 · 2 yrs 3 mos · Greater Delhi Area

  • Requirement gathering, Quality Assurance- HP quality center

Tata teleservices

Summer Intern

Jun 2008Jul 2008 · 1 mo · mohali

  • Analyzing traffic reports and busy hour reports,
  • routing of calls, reducing call drop rate

Education

Indian Institute of Management, Calcutta

Master of Business Administration (MBA) — Strategy & marketing

Jan 2012Jan 2014

NIT jalandhar

Bachelor of Technology (B.Tech.) — Electronics and Communications Engineering

Jan 2005Jan 2009

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