Mar 2021 – Present · 5 yrs 1 mo · Mumbai

• As the founder and Managing Trustee of The Greater Good Foundation, I've been guiding our mission to provide quality education and uplift underprivileged communities across India. Our focus is simple—bridge the socio-economic gaps that hold so many back, and empower individuals through education.
• We’re doing this through three key initiatives:
• 1. Teachers Training Program: Equipping educators with the skills they need to engage students in more meaningful ways.
• 2. School Support Program: Uplifting schools with better infrastructure and providing scholarships to foster all-around student development.
• 3. Pre- and Post-School Learning Initiatives: Creating extra learning opportunities for students across rural and urban areas, giving them the additional support they need outside of the classroom.
• Our work spans areas like Palghar, Kalyan, Badlapur, and several neighborhoods across Mumbai, and we’ve managed to positively impact over 20,000 lives—helping improve education, and creating pathways for workforce integration.

Feb 2021 – Present · 5 yrs 2 mos · Mumbai, Maharashtra, India

• Level Supermind: Supercharge Your Mind
• Level Supermind is an app to improve mind performance. Our promise is a clear mind and better performance. We guide individuals on this journey through AI-enabled technologies, gamified experiences, community-driven interactions, and content thoughtfully localized in major Indian languages. It's an all-in-one toolbox, a modern design marvel devoted to advancing mind performance.
• Humble Achievements in 2+ Years:
• 1) 8 lakh+ downloads
• 2) A stellar 4.8 average rating, backed by 15K+ consumer ratings
• 3) NPS soaring at 70+
• 4) Remarkable Monthly Return Rate: 7 out of 10 paid consumers
• 5) Featured in 60+ newspaper articles and news channels
• 6) Cultivated a social media following of 200K+ across platforms
• 7) Operational Break-Even Achieved
• 8) ISO certified & GDPR Compliant
• Acknowledgements:
• 1) Google Play Best of 2023 | Overall Category
• 2) Google Play Best of 2023 | Personal Growth
• 3) Product Hunt: Top 4 Product of the Day 2022
• 4) Golden Kitty Finalist 2023
• 5) Indian App Scale Academy 2023: Top 15
• 6) Top Ten Trending Apps on iOS and Android, December 2022

Oct 2019 – Aug 2020 · 10 mos · India

• I'm responsible for building Proof's Automated Marketing Mix Modelling Software business in India and ensuring that we have top companies in the region reaping the benefits of MMM to quantify great marketings impact on revenue, cash flow and sales.

Dec 2014 – Present · 11 yrs 4 mos · Mumbai Area, India

• At Schbang, we’ve partnered with brands like Jio, Fevicol, Britannia, Amazon, Porsche, BMW, Maserati, Mammoet, Rabobank, Uno, Zepto, Swiggy, Happydent, Ashok Leyland, Maybelline, Ultratech Cement, Finolex Pipes, and Cipla, delivering creative, media, and technology solutions that create lasting impact. With over 1,200 Schbangers across Mumbai, Delhi, Bangalore, London, and Amsterdam, we are driven by our core values of creativity, innovation, integrity, and collaboration.
• Our mission is to build transformative customer experiences that redefine how brands connect with audiences. We go beyond campaigns, crafting holistic brand journeys that merge creativity and technology to push boundaries and deliver measurable results.
• We don’t just build ads; we create digital ecosystems that elevate brand experiences across all layers of media. From social media and performance marketing to e-commerce and immersive storytelling, we combine creativity with data-driven insights to design journeys that truly resonate.
• Our formula, (S+C)(H)=BANG!*, encapsulates the "whole Schbang." Through our work, we turn brands into movements, driving creative and digital transformation across every touchpoint.

May 2008 – Nov 2014 · 6 yrs 6 mos · Mumbai Area, India

• As Co-Founder at FoxyMoron, I managed the online marketing, creative strategy, SEO, and media teams. My focus was on combining creativity with strategy to create impactful digital campaigns.
• I had the chance to work with a diverse range of brands, including Garnier, Maybelline, Fosters, L'Oréal India, Castrol, Viber, Garnier Men, Cadbury Bournville, Femina, Dove, Asian Paints, McVitie's, and Parle G, among others, helping them shape their digital presence, through campaigns such as:
• 1. Garnier - Powerlight a Village, Lights Camera Garnier & Fructis Digital Innovation
• 2. Maybelline - Baby Lips song, Hangout with Alia Bhatt & the Colossal Cab
• 3. L'Oréal - Stay Rooted
• 4. Femina - Made by You
• 5. Viber - #VibetheGoal
• 6. Castrol - Castrol_Cling & Ride to MotoGP
• 7. Cadbury Bournville - The Dark Knight Rises
• 8. Cadbury Silk - A Silk Affair
• 9. Foster's - LOL
• 10. Parle G - Eat Parle G, Do not eat Tiger
• At FoxyMoron, we thrived on bold, unconventional ideas—always keeping it a little 'foxy'.

Nov 2007 – Jun 2008 · 7 mos

• WATConsult is a web 2.0 strategy consulting company that guides companies (startups and established companies) on how to use Web 2.0 to engage with their target audience.
• My job required me to create a strong brand for WAT. Apart from that, i consulted companies on their Web 2.0 strategies and i also blogged on www.WATBlog.com

Jan 2007 – Jun 2007 · 5 mos

• LifeStyle Networks is a Wireless Infrastructure Solutions provider. My job focussed on selecting seperate target B2B groups and developing communication strategies for each of them.

Apr 2006 – Jul 2006 · 3 mos

• Developed communication for HCC (Hindustan Constructions Company), Parx, and Gati Couriers
• Observed and contributed to the brand transition of Thomas Cook to 100% Holidays
• Prepared a report on the ready to wear casual shirt category with special strategy recommendations for Parx