Sep 2025 – Present · 7 mos

• Currently leading engineering-generated content. I sit at the intersection of engineering credibility, narrative strategy, and digital psychology.

Jan 2022 – Present · 4 yrs 3 mos

• Led global product storytelling, marketing communications, and go-to-market narrative for Microsoft AI Tour initiatives, translating complex AI and productivity capabilities into clear customer value across integrated campaigns.
• Shaped positioning and messaging frameworks used globally by field teams, aligning marketing, product, and communications stakeholders around a unified narrative that strengthened clarity, differentiation, and trust.
• Partnered cross-functionally with product, marketing, and regional teams to operationalize demand generation strategy, with markets reporting performance against centralized registration and engagement targets.
• Directed & produced integrated GTM campaigns across social, web, email, video, executive communications, and partner amplification, guiding full-funnel journeys from awareness to engagement and product consideration.
• Built a scalable product-led content engine with editorial pillars, narrative arcs, and packaging strategy that increased velocity while improving clarity of product value.
• Produced product and brand storytelling contributing 400M+ impressions, combining creator-led distribution and performance insights to expand reach and strengthen market understanding.
• Improved conversion through strategic content sequencing and lifecycle communications, reaching ~1M registrations by clarifying product benefits and reducing friction.
• Strengthenen executive and product narratives by translating technical capabilities into confident positioning for enterprise audiences.
• Developed logic for reporting dashboards and performance loops to evaluate campaign impact and inform iteration.
• Partnered across marketing, product, communications, and creative teams to deliver high-impact launches and measurable outcomes.
• Creator-Led Influence
• Maintain 40M annual impressions through creator partnerships in developer, IT pro, AI SME, thought leadership across productivity, AI, and marketing innovation .

Jan 2020 – Jan 2022 · 2 yrs

• Directed strategic communications across high-visibility initiatives (CCSM Together, MCAPS START, Microsoft Ready, US Public Sector Summit, Microsoft Envision) translating organizational priorities into narratives that improved clarity, adoption, and engagement at enterprise scale.
• Built internal brand communication strategies that simplified complexity into clear narratives; strengthening alignment, trust, and action across broad stakeholder audiences.
• Created repeatable messaging frameworks and editorial guidance to unify communications across teams, ensuring brand voice consistency and stronger message retention.
• Partnered with senior leaders to shape executive-ready communications, including announcements and internal narratives that drove engagement and credibility.
• Designed multi-channel internal content journeys across core comms platforms, improving channel effectiveness through storytelling structure and audience-first delivery.
• Developed toolkits, templates, and content systems that improved speed-to-market while maintaining strategic quality and brand integrity.
• Developed, directed and led Employee-generated content initiatives through various organizations to enhance human-first storytelling.

Jan 2019 – Present · 7 yrs 3 mos

• Oversees end-to-end content production for executives, major product launches, and SME interviews; curating strategic questions, shaping clear narratives, and confidently hosting the conversations to deliver polished, high-impact content across platforms.
• Hosts high-profile live events and product launches globally, captivating audiences with charisma and professionalism.
• Demonstrates expertise in demoing launch moments, delivering impactful presentations that resonate with diverse audiences.
• Established as a trusted broadcast host with remarkable storytelling and engaging delivery, elevating platforms with dedication to excellence.

Jan 2019 – Dec 2020 · 1 yr 11 mos

• Lead projects for revenue acceleration and cost savings.
• Influence next steps by collaborating with issue requestors and owners.
• Resolve long-standing issues in MSXi, CALC, and Pipeline.
• Program manage build for AI Chatbot CORA.
• Lead migration analysis to Seismic.
• Enhance onboarding through proactive peer engagement and new hire feedback.
• Streamline SOPM onboarding and create a repeatable process.
• Simplify Microsoft US Subsidiary Seller Priority List process, reducing meeting time.
• Collect and curate insights data for Scorecard Exception Window Process (Manage scorecard exception process).
• Drive efficiency in sales operations through collaboration.
• Manage business cadence and operations planning.

Jan 2018 – Jan 2019 · 1 yr

• Analyzed Sales Operations, identifying improvement opportunities using best practices.
• Created a tool and recommendations to increase efficiency, now being implemented internally.
• Curated content and collaborated on an AI-bot project for on-demand sales resources.
• Continuously learned and built relationships, impacting the team and business.