Jun 2024 – Dec 2025 · 1 yr 6 mos · United States · Remote

• I lead B2B product-led growth (PLG) at Rula, where I built and scaled the Partnerships product function from the ground up. During my time, I doubled B2B-driven growth by designing products that help large health plans, PCPs, and provider groups connect their members to high-quality, timely mental healthcare.
• Key highlights:
• 2×’d our TAM by expanding into in-person therapy and EAP pathways
• Unlocked new demand channels across payers and PCP networks
• Extended Rula’s reach by 100M+ lives through a scalable direct-scheduling API platform
• Championed AI adoption across the product lifecycle (custom GPTs, v0, Figma make)

Jul 2023 – Present · 2 yrs 9 mos

• Women Defining AI (WDAI) is a community for women to share, learn, experiment with AI & flipping the script on women representation in STEM.

Nov 2022 – Jun 2024 · 1 yr 7 mos

• Employee 10 and core member of leadership team through company’s growth 1->100 growth journey, 50x user growth and 2 fundraises (a16z, Insight Partners). Played pivotal role in shaping company’s strategy, goals and operating system. Pioneered use of AI to optimize workflow efficiency across content development, operations and marketing.
• Reforge's core product is their courses. I led the E2E courses engine - from determining course strategy to leading the content development team; launched 20+ flagship courses generating $20M revenue and serving 20,000+ customers. Led expansion to 3 new verticals.
• Once Reforge pivoted from a first-party publisher model to a marketplace, I led the pivot, setting up and scaled courses marketplace from 0 to 50+ courses, serving 3000+ customers generating > $2M in 6 months. My teams owns supply-side GTM, acquisition and onboarding, demand-side pricing and positioning and marketplace operations.

Dec 2020 – Nov 2022 · 1 yr 11 mos

• Owned audience expansion strategy, course positioning, demand generation and go-to-market strategy for 20+ program portfolio.
• Launched Reforge’s marketing and engineering audiences
• Executed end-to-end research for 15+ programs across discovery interviews, NPS surveys, usability testing and market analysis

Jul 2019 – Dec 2020 · 1 yr 5 mos

Jun 2016 – Feb 2019 · 2 yrs 8 mos · US, India

• Defining and implementing growth strategy for D2C and enterprise clients in tech, banking, healthcare & auto in US, India and South-East Asia

Apr 2015 – May 2015 · 1 mo · Mumbai

Mar 2014 – Jul 2014 · 4 mos · Bangalore, India

• Growthstory is an entrepreneurship platform which founds, promotes, funds and mentors startups in consumer technology, e-commerce and education. Key portfolio companies include TutorVista (Acquired by Pearson), Portea Medical, BigBasket, Bluestone and Marketics (and more)
• Role: Identify business opportunities, define products and business plans, assemble teams and work with teams to launch products

May 2013 – Mar 2014 · 10 mos

• APM on the largest social game launched from India. Post-launch, implemented many strategies to improve retention and curb-player drop-offs. Grew game to >1mn DAU.
• Analyzed feature performance and A/B tests; regularly presented results to senior executives and product leaders
• Developed quarterly revenue strategy and forecasts and managed daily revenues for India’s largest social game
• Designed and launched a number of features including special deals, in-game events, new game play mechanics and improvements to user experience
• Owned, designed and launched the largest feature of Q3-Q4 2013 that increased revenue on launch and shifted the baseline of revenue.
• Key Skills:
• Extracting, managing and analyzing massive data sets using SQL, R and MS Excel to deliver actionable recommendations
• Writing product specifications and working with development and design teams to launch products and features
• Translate high-level strategy into defined goals and product roadmap

Jul 2012 – Mar 2014 · 1 yr 8 mos

• Structured and solved complex business problems that informed studio strategy and decision making
• Analyzed revenue and payer behavior to control a 15% QoQ revenue decline and grew game’s revenue by >3%
• Analyzed and recommended changes to Zynga’s best subscriptions program which led to a 15% rise in adoption
• Led the analytics transition of a top 5 game and set up the framework for reporting and analysis in Studio
• Led, trained and mentored an analytics team of 5 at Studio I, who are now indispensable in their respective teams
• Spearheaded dashboard, reporting and post-launch analytics for a game from pre-launch to growth stage
• Designed and delivered the analytics training program across PM, design and engineering.
• Defined key metrics to monitor health of a game and created dashboards and reports to track the metrics

Aug 2010 – Jul 2011 · 11 mos · San Francisco Bay Area

• Data Analytics - Extracted and Analyzed data to create meaningful press articles and user-focused insights from our $16bn assets using SQL and Microsoft Excel.
• Product Management– Conceptualized and co-created the brokerage recommendation feature
• Marketing – Led the marketing initiative for mobile apps, leading to a hit rate of over 100,000 downloads.

Jun 2009 – Jul 2009 · 1 mo · Bangalore, India

• Put together a content syndication strategy
• Identified gaps in Chakpak and potential partner’s offerings to create a win-win situation
• Implemented processes to improve quality of content, recruited content developers and a content manager
• Was solely responsible for and initiated a high-impact viral campaign on Facebook and Twitter

May 2009 – Jun 2009 · 1 mo · Bangalore, India

• Learnt Search Engine Optimization (SEO) Techniques
• Undertook responsibility for implementing SEO techniques for a number of newly created pages through content enhancement, link building
• Wrote blogs, created bookmarks and promoted the site using social media modes like Facebook and Twitter

Jan 2009 – Aug 2010 · 1 yr 7 mos

• Led a team of 4 to create fundraising pitches, reach out to organizations and forge partnerships.
• Raised over SGD 100,000 for organizing events and lead network expansion initiatives
• Organized the ASEANpreneurs Youth Leaders' Exchange in Jakarta, Indonesia which brought together 50 young entrepreneurial leaders across the 10 ASEAN countries