Simble Johney

Business Development Executive

Canada12 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

11+ years in advertising and brand communication
Expert in burnout recovery and workplace well-being
Author of a children's book on body safety

Stackforce AI infers this person is a B2C and B2B marketing strategist with a focus on workplace well-being.

Contact

Skills

Core Skills

Consultancy ServicesAdvertisingBrand CommunicationNon-fiction Writing

Other Skills

CopywritingNon-fiction WriterLiterary WritingCommunicationCoachingContent WritingContent ManagementCreative WritingBloggingCopy EditingContent DevelopmentMicrosoft OfficeSocial MediaSocial Media MarketingStorytelling

About

I help corporate professionals stay calm, confident, and valuable at work without burning out. Work stress is rarely a personal weakness. More often, it’s unclear expectations, difficult dynamics, and communication patterns that slowly drain people. I bring 11+ years of experience in advertising and brand communication into this work, because clarity, visibility, and boundaries are skills, and they can be learned. In my 1:1 coaching, we work on: • Burnout recovery and sustainable routines • Boundaries without guilt (and what to actually say) • Confidence, visibility, and being taken seriously • Difficult conversations with managers/teams • Navigating workplace culture without losing yourself My approach is practical, culture-first, and human. No toxic positivity. Just tools that make work feel lighter and more manageable. If you’d like to explore coaching, feel free to message me. I’m currently a Social Media Strategist, and I also offer 1:1 coaching through The Human Way focused on workplace well-being and culture. I’m also the author of a children’s book on body safety and awareness.

Experience

Parker dewey

Independent Consultant

Oct 2024 – Nov 2024 · 1 mo · Remote · Remote

Client 1 – A relationship counselor business: With a focus on providing expert relationship guidance, we created an ad strategy that truly resonated with the target audience. The results were fantastic, driving increased engagement and connecting more individuals with the help they need.
Client 2 – A financial services provider: This business specializes in financial planning and analysis, offering valuable insights to small and medium-sized companies. By running tailored LinkedIn ads, we were able to expand their reach and significantly boost engagement, helping them connect with businesses in need of their services.
Both campaigns saw a noticeable increase in reach and engagement, showcasing the power of targeted social media ads.

Consultancy ServicesAdvertisingCopywriting

Freelance

Creative Consultant - Copy and content

Jun 2022 – Present · 3 yrs 10 mos

Self-employed

Author

Jul 2021 – Jul 2021 · 0 mo

As an author, I have taken a bold step in addressing a sensitive yet crucial issue - child safety and awareness about sexual abuse - through storytelling. My first book, Appropriate Rhymes for Inappropriate Times, reimagines eight popular nursery rhymes to educate children about body safety, boundaries, and recognizing unsafe situations.
This book is designed to be read and explored by parents and children together, fostering open conversations that help prevent childhoods from being lost to abuse. Collaborating with my dear friend Akshita, who has brought these lessons to life through engaging illustrations, we have used art as a powerful medium to depict real-world scenarios and the simple yet essential steps that can keep children safe.
By turning a serious topic into an accessible and age-appropriate dialogue, this book empowers both children and parents with awareness, confidence, and tools for prevention.

Non-fiction WriterLiterary WritingCopywritingNon-fiction Writing

Isobar

Group Head

Oct 2020 – Mar 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

As Group Head -Copy, I led multiple brands, overseeing campaign strategy, brand narratives, and high-impact storytelling. My role included guiding a team of writers, ensuring creative excellence, and collaborating with design and strategy teams to craft award-winning campaigns. I played a key role in securing industry accolades, including Blue Elephants, Effies, and Goa Fest, driving innovative and result-driven brand communication.

Doon university, dehradun

Guest Lecturer

Oct 2019 – Oct 2019 · 0 mo · Dehradun, Uttarakhand, India

As a guest lecturer, my role involved teaching the fundamentals of copywriting to final-year design students, helping them understand the power of words in shaping brand narratives. My work included:
Breaking Down Copywriting Basics: Introducing students to key principles like tone, voice, audience targeting, and persuasive writing.
Practical Applications: Teaching how copywriting integrates with design, branding, and marketing strategies.
Live Exercises & Workshops: Guiding students through hands-on exercises in ad writing, tagline creation, and storytelling.
Industry Insights: Sharing real-world case studies, trends, and best practices to bridge the gap between theory and practical application.
Feedback & Mentorship: Reviewing student work and providing constructive feedback to refine their skills and creative thinking.
The goal was to equip students with the knowledge and confidence to use copy effectively in their design careers.

Hashtag orange

Copy Supervisor

Apr 2018 – Sep 2020 · 2 yrs 5 mos · Gurugram, Haryana, India

As a Copy Supervisor, my role involved overseeing the creation of compelling and strategic content while guiding a team of writers to deliver high-quality work. My responsibilities included:
Creative Direction: Leading the copy team in developing impactful campaigns, brand messaging, and content strategies.
Editing & Quality Control: Ensuring all copy was clear, engaging, and aligned with brand guidelines and marketing objectives.
Team Leadership & Mentorship: Training and mentoring junior writers, providing feedback, and fostering a culture of creativity.
Collaboration with Design & Strategy Teams: Working closely with designers, strategists, and clients to craft cohesive and effective brand communication.
Client & Stakeholder Management: Presenting concepts, refining messaging based on feedback, and ensuring alignment with business goals.
My role combined creativity, leadership, and strategic thinking to produce compelling content that not only resonated with audiences but also met business objectives.