Wasim Sayed

CEO

Bengaluru, Karnataka, India19 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Achieved 300% growth in community engagement.
Redesigned customer journey, improving retention by 60%.
Expanded product reach to 16 Tier-2 markets.

Stackforce AI infers this person is a Digital Marketing and Product Strategy expert with extensive experience in SaaS and MarTech.

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Skills

Core Skills

Digital MarketingProduct MarketingCustomer Acquisition

Other Skills

AI IntegrationAdvertisingBusiness DevelopmentCampaign ManagementCommunity ManagementConsultancy ServicesContent StrategyCustomer Journey MappingDigital StrategyEngagement StrategiesGrowth StrategiesLead GenerationMarket ExpansionMentoringRemarketing

About

Over the last 19 years I have mentored teams across digital marketing, product marketing, sales and revenue growth, while staying abreast with market best practices. Experience with growth stage start-ups, unicorns and Fortune 500 enterprises. In the last 12 months my team and I have optimized customer acquisition by 30% and retention by 60% for a high growth start-up- Digital Marketing- Customer Acquisition & Retention- Google, Meta Ads- Product Marketing- PDLC- Revenue Growth- Go-to-Market Strategy- Funnel Optimization- Competitive Analysis- Budgeting- Communication- P&L Ownership- Team Mentoring- Leadership- Stakeholder Management

Experience

Herkey

VP, Growth and Marketing

Nov 2024 – Present · 1 yr 4 mos · Bengaluru · Hybrid

Driving x to 10x journey at HerKey with a multi-disciplinary team
Overhauled content and creative teams from traditional methods to AI-first to an AI-only approach
Accelerating product-led growth by integrating marketing strategies with the product roadmap
Delivered 300% growth in both online and offline engagement of communities

Viva social communications

Independent Consultant

Jun 2024 – Dec 2024 · 6 mos · Bengaluru, Karnataka, India · Remote

Jetsynthesys

VP, Marketing and Product

Jan 2020 – Nov 2024 · 4 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

Scaled the app to 4 Mn+ downloads, with tight CPI and CPA metrics. Improved top funnel by 30%
Remapped customer journey resulting in 60% improvement in retention metrics
Used creative remarketing and pricing techniques to drive 25% growth in new user acquisition
Mentoring 20+ team across performance marketing, content, UI/UX, product development, engineering

Quikr

AVP, Digital Marketing and Product

Apr 2018 – Mar 2020 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Delivered 115% growth in revenue realization and 53% drop in CoA in 2 separate SBUs
Leveraged cross vertical tactical campaigns resulting in 2.5x growth in revenue
Set-up digital fulfilment channel for real estate business effecting sales worth $15 Mn
Delivered an ROI of more than 100% for lifestyle business by optimising product design and campaigns

Hdfc red

AVP, Digital Marketing and Revenue

Jun 2011 – Mar 2018 · 6 yrs 9 mos · Mumbai, Maharashtra, India · On-site

Expanded product reach by launching in 16 Tier-2 markets and on-boarding 1,000+ advertisers
Delivered 30,000+ qualified leads monthly using SEM, social, affiliates, organic
Managed 50+ team of TLs and KAMs pan-India. Delivered 3x revenue growth, 15% profit margin
Optimized sales process resulting in 40% higher lead distribution