Cristina Parra

Business Development Executive

Mexico City, Mexico9 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Awarded 2021 NBS Americas Rising Star Award
Recipient of 2023 NBS LATAM Impact Award
Expert in digital advertising and business development

Stackforce AI infers this person is a digital marketing and business development expert in the MarTech industry.

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Skills

Core Skills

Business DevelopmentDigital Marketing

Other Skills

Digital advertisingConsultative sellingSocial mediaCustomer serviceAdvertisingMarketingMarketing strategyInternet marketingOnline advertisingEmail marketingSocial media marketingSalesPublic relationsMicrosoft OfficeBusiness administration

Experience

9 yrs 5 mos

Total Experience

4 yrs 8 mos

Average Tenure

4 yrs 9 mos

Current Experience

Google

4 roles

Senior Sales Principal - New Business - SPLatam

Promoted

Oct 2025 – Present · 6 mos

Sales Principal, New Business - México, Argentina, Colombia, Chile

Oct 2023 – Oct 2025 · 2 yrs

Senior Business Development Manager - SPLatam

May 2023 – Oct 2023 · 5 mos

Business Development Manager - México, Centroamérica y Caribe

Jun 2021 – Apr 2023 · 1 yr 10 mos

Responsable for driving incremental business growth and acquiring new medium to large size advertisers for Google.
Main Responsibilities:
Develop and execute business plans to acquire key brand advertisers into our elite digital advertising programs.
Consultative selling against traditional media and other digital competitors. Strong focus on Search, GDN, Mobile & Video solutions.
Build and maintain a pipeline of prospect companies and convince them to join our onboarding program and embrace our solutions.
Inspire and guide C-levels on how to grow their companies through digital.
Accomplishments:
2021 NBS Americas Rising Star Award
2023 NBS LATAM Impact Award

Pagegroup

4 roles

Senior Sales Manager

Oct 2020 – Jun 2021 · 8 mos

Responsable for selling recruitment services.
Main Responsabilities:
Manage a Team of 6 Consultants (Managers, Sr Consultants & Consultants)
Cold calling companies to generate new business, identify potential clients, and the decision makers (C- Level) within the client organization to build and develop strong business relationships.
Develop a good understanding of client companies’ operations, their industry, what they do, their work culture and environment in order to offer advice and consultancy.