Kevin Johannes Worner 王可文

CEO

Warsaw, Mazowieckie, Poland9 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Expert in building YouTube channels for businesses.
  • Invested in over 50 tech startups across Europe and China.
  • Featured in Fortune and Spiegel for media entrepreneurship.
Stackforce AI infers this person is a Media and Content Strategy expert with a focus on the Creator Economy.

Contact

Skills

Core Skills

Content StrategyYoutubeDocumentary ProductionMedia StrategyLead TrackingYoutube AnalyticsMedia VenturesBusiness StrategyStartup InvestmentMarket PenetrationMedia ProductionCreative DirectionStartup AccelerationInnovation StrategyMentorshipStartup DevelopmentGuest LecturingInnovation TopicsConsultingMarket AnalysisVenture DevelopmentBusiness IntegrationOperations ManagementMarket ResearchFinancial Analysis

Other Skills

Business DevelopmentMarketingSalesContent DevelopmentMarketing AutomationEntrepreneurshipCoachingSocial Media ConsultingBloggingStock MarketCFDMicrosoft OfficeForeign LanguagesFitnessActing

About

I'm a Polish-German VC investor and media entrepreneur who thinks that EVERY COMPANY NEEDS A CONTENT STRATEGY (i.e. part of your company needs to be a mini media co). I learned this after building and scaling multiple YouTube channels that reach millions of long-form viewers every month, and seeing what actually turns content into revenue instead of vanity metrics. Today, my agency ChannelCraft helps business owners build authority & increase sales using content, primarily long-form YouTube content, with less than 3 hours of their time per month. We’ve built a repeatable YouTube growth system that positions you as the obvious expert in your niche, attracts inbound leads who already trust you, and builds long-term brand equity instead of short-term ad dependency. The ChannelCraft team handles strategy, scripting, editing, publishing, and optimization. You just need to record once a month. This is the same system we use internally across our own media portfolio (we have our own channels too). Besides working with founders and business owners, we also partner with large corporations, public institutions, and national television networks, helping them reach audiences, customers, and future employees at a fraction of traditional media costs using YouTube and leading streaming platforms like Netflix, Amazon Prime, etc. I’m also the Managing Director of Deus Media Group, a buy-and-build network of business-focused media ventures. On the side, I invest in technology companies across Europe & China, mostly focusing on media and creator economy verticals. As a startup investor who lived in Shanghai for many years, I have helped 50+ technology companies penetrate the Chinese market. I have been featured by publications such as Fortune or Spiegel, guest lectured at institutions such as Fudan University and Shanghai University, and have been invited to serve as mentor to tech companies for multiple governments, such as Singapore (Enterprise Singapore programs) or Germany (GermanAccelerator programs). In the past, I have worked at top-tier companies in management consulting, venture incubation and as a founder across APAC and Europe. If you’re a business owner who wants content to become a predictable growth channel, send me a LinkedIn message and let’s talk. When I'm not working I'm working out: You can find me in the gym or the local Muay Thai/MMA club.

Experience

Funnelyt

Founder

Jun 2025Present · 10 mos

  • Track & boost leads from your YouTube videos: See exactly how many viewers click your links on YouTube and take action on your website, like booking a call or downloading a lead magnet.
  • Seamlessly connect your YouTube channel and start tracking viewer leads across all your videos.
Lead TrackingYouTube AnalyticsMarketing Automation

Channel craft

Chief YouTube Officer

Jan 2025Present · 1 yr 3 mos · Warsaw, Mazowieckie, Poland · Hybrid

  • Grow your business with authority content.
  • ChannelCraft is a boutique content agency, that helps business owners turn content, e.g. YouTube long-form videos, into authority, trust and sales.
  • You don’t need to become a full-time 'influencer'.
  • With less than 3 hours per month, you can start building your content empire with our done-for-you program.
  • We do the heavy lifting: We listen, strategize, script, edit, publish, and optimize your content for you.
  • You just record our scripts once a month.
  • Our evergreen content acts like a 24/7 sales agent that sources qualified inbound leads month after month on autopilot.
  • This way, your YouTube channel becomes a long-term asset for you company.
  • Authority.
  • Trust.
  • Sales.
  • And it compounds: YT is one of the few platforms that keeps suggesting your content, even years after being posted (when was the last time you saw a 3 year old Linkedin post??). This means, with every video we post, your evergreen library of videos grows.
  • Did I mention that YouTube is one of the most important inputs to rank high for ChatGPT, Gemini, etc...?
  • Apply to work with us here:
  • channelcraftagency.com
  • Languages offered: English, German, Polish
  • Notable clients: Nomad Capitalist, Jake Claver, MegaloMedia, Pfeifer & Langen, Austin Laudenslager/Peak Wellness, etc.
YouTubeContent StrategyBusiness DevelopmentMarketing

Apollo studios

Co-Founder

Jan 2025Present · 1 yr 3 mos · Berlin, Germany

  • We develop and produce documentaries, shows, and series for public TV broadcasters such as ARD and ZDF, as well as for international streaming platforms and YouTube.
  • Apollo Studios stands for economic expertise, journalistic depth, and visual excellence - creating business & finance content that informs and inspires.
Documentary ProductionMedia StrategyContent Development

Funk - content-netzwerk von ard und zdf

Executive Producer

Aug 2022Present · 3 yrs 8 mos

  • Executive Producer and Creative Director for the fast-growing media format Highperformer.Henning, distributed by content network funk, operated by the public broadcasters ARD and ZDF
Media ProductionCreative Direction

Deus media group

Founder

Jul 2022Present · 3 yrs 9 mos · Limassol, Cyprus

  • With our unique buy & build strategy we are building an ever-growing network of YouTube and social media channels. Our media assets reach millions of engaged viewers each month, providing unique perspectives through mostly long-form content.
  • Building on this experience, we've started incubating YouTube-native ventures, e.g. our production company Apollo Studios (producing high production-value business & finance content for TV and streaming platforms), our agency Channel Craft (building YouTube channels for companies and individuals, enabling them to reach customers at low cost, build a strong employer brand and trust with their desired audience), or various viral (micro) SaaS projects.
Media VenturesBusiness StrategyContent Development

Xnode 创极无限

2 roles

Advisory Partner

Promoted

Jan 2022Present · 4 yrs 3 mos

Head of Accelerator

Jun 2019Dec 2021 · 2 yrs 6 mos

  • XNode is a Chinese innovation company passionate about helping next-generation entrepreneurs re-define, disrupt, and re-establish existing structures in their respective industries. XNode is working with multinational corporates (such as AstraZeneca and BMW) as well as upcoming startups.
  • My responsibilities included:
  • Building XNode's accelerator, one of three departments at XNode
  • Generating dealflow and working with startups resulting in 40+ B2B startups joining our acceleration programs, connecting with customers/investors and receiving investments of RMB 150 m
  • Liaising with governments and companies around the world to drive their innovation strategies leveraging China's technology and startups
Startup AccelerationInnovation Strategy

Fudan university

Guest Lecturer

Dec 2020Jun 2022 · 1 yr 6 mos · Shanghai, China

  • Guest lecturing remotely on innovation/startup/VC-related topics.
Guest LecturingInnovation Topics

German accelerator

Mentor

Jun 2020Present · 5 yrs 10 mos

  • Startup mentor for German Accelerator batches, with particular focus on startups expanding between Germany and Asia.
MentorshipStartup Development

Angel investor

Startup Investor (Creator Economy)

Jan 2020Present · 6 yrs 3 mos

  • Early-stage investor in startups such as Republic.com, Choco, Grifin, Muze, etc. Used to invest agnostically, now focusing on the creator economy vertical.
Startup InvestmentMarket PenetrationBusiness Development

Roland berger

Consultant

Feb 2016Feb 2019 · 3 yrs · Berlin und Umgebung, Deutschland

  • Roland Berger remains the only leading global management consultancy firm with non-Anglo-Saxon roots - German by origin, European by nature and global by ambition, including a strong footprint in Asia and other geographies where we feel that we can truly make an impact.
  • My focus areas as Consultant included:
  • Consumer goods & retail
  • Digitization
  • M&A
ConsultingMarket Analysis

Rocket internet se

Global Venture Development

Nov 2015Jan 2016 · 2 mos · Sydney und Umgebung, Australien

  • Rocket Internet incubates and invests in Internet companies with proven business models.
  • My responsibilities as Global Venture Developer included:
  • Managing the merger of existing processes and systems at foodora Australia with the global network and solutions provided by Rocket Internet
  • Ensuring knowledge transfer between German and Australian foodora subsidies
  • Developing training schedules and coaching employees
Venture DevelopmentBusiness Integration

Epic companies

Operations

Jun 2014Aug 2014 · 2 mos · Berlin und Umgebung, Deutschland

  • EPIC Companies was the incubation and venture capital arm of ProSiebenSat.1 Media AG specializing in young startup companies. Integrated into SevenVentures, an equity holding from ProSiebenSat.1.
  • My responsibilities in Operations included:
  • Supporting the company's operations cycle throughout all stages
  • Managing backend functions of EPIC's e-commerce endeavors
  • Designing delivery/shipping solutions for startups
  • Conducting market research on trends in the CGR space
Operations ManagementMarket Research

Deutsche bundesbank

Financial Markets

Jan 2014Feb 2014 · 1 mo · Frankfurt am Main und Umgebung, Deutschland

  • The Deutsche Bundesbank is the central bank of the Federal Republic of Germany. The main business is the monetary policy of the Eurosystem.
  • My responsibilities in Financial Markets included:
  • Analyzing markets and companies using Bloomberg and alternative sources of information
  • Spearheading internal bitcoin discussion with presentations
Financial AnalysisMarket Research

Osc services pvt. ltd

Advisory

Jun 2013Aug 2013 · 2 mos · New Delhi und Umgebung, Indien

  • OSC Services is a mid-cap consulting services company providing advisory to its international clients.
  • My responsibilities in Advisory included:
  • Undertaking a strictly scheduled journey within the company, including approximately 90 meetings with different employees of the firm - Being given short briefings/materials and discussing current workflow/operation flow practices with respective department managers
  • Designing training templates based on research/analysis of training trends across the globe
  • "Another outstanding capacity of Mr. Woerner is his sensitivity and readiness to understand a different culture. Mr. Woerner learned very fast how business works in the developing market of India. On the one hand he managed to maintain his German work culture by directly
  • addressing constructive critics regarding the operating procedures and made suggestions from a Central European perspective which contributed to an effective team environment. On the other hand he was able to modify his habits and behavior as a sign of respect to his host country during the months in India."

Clifford chance llp

Public Relations, Business Development

Mar 2013Apr 2013 · 1 mo · Frankfurt am Main und Umgebung, Deutschland

  • Clifford Chance LLP is a multinational law firm headquartered in London, United Kingdom, and a member of the "Magic Circle" of leading British law firms.
  • My responsibilities in PR/BD included:
  • Researching and authoring internal reports and documents
  • Assisting lawyers with research

Fair observer

BD assistant to the CEO

Jan 2013Apr 2013 · 3 mos · München und Umgebung, Deutschland

  • Fair Observer is an international news company located in Washington, San Francisco and Munich.
  • My responsibilities as BD assistant to the CEO included:
  • Conceptualizing and marketing campaigns to attract customers
  • Developing a social media strategy
  • Drafting business development guidelines and SOP's
  • Connecting with international opinion leaders

Education

University of Mannheim

Bachelor's degree — Business administration

Tongji University

Semester abroad — Business administration

Augustinerschule

Abitur — Hochschulreife

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