Jun 2023 – Present · 2 yrs 10 mos · City of Cape Town, Western Cape, South Africa · Remote

• Escapism AI specializes in creative strategy for fast-growing brands. We help businesses revolutionize content creation and automation to deliver impactful marketing campaigns that truly capture the imagination of your customers.
• What We Offer:
• AI Content Systems: Custom solutions for automating and scaling educational and marketing content to maximize impact.
• Content Strategy Development: Strategic content plans backed by scalable systems to meet business goals and engage audiences.
• E-Learning Content: Streamlined workflows for creating personalized, high-quality educational content at scale.
• Immersive Content Creation: AI-generated and extended reality content to help businesses reimagine creative possibilities and capture attention with engaging experiences.
• Workshops & Consulting: Expert guidance on integrating AI into workflows to boost efficiency and innovation.
• Why Partner with Escapism AI?
• Save Time, Scale Faster: Automate repetitive tasks and focus on high-impact initiatives.
• Engage Audiences with Immersive Content: Create captivating AI and extended reality experiences that stand out.
• Stay Competitive: Leverage the latest AI tools and techniques to lead in e-learning and marketing innovation.
• Our Vision:
• We believe that AI amplifies creativity, helping businesses unlock new possibilities and scale faster. By blending cutting-edge technology with tailored content frameworks, Escapism AI empowers brands to creatively thrive in the AI era.
• If you’re an e-learning company, educational brand, or marketing team looking to automate and scale, Escapism AI is here to help.

Sep 2022 – Present · 3 yrs 7 mos · City of Cape Town, Western Cape, South Africa · On-site

• Escapism Studio is a production space that's hosted brands such as Netflix, Adidas, Booking.com, Ford, N24, Orange and many more.
• As Studio Head/Creative Director, I have a hand in managing end-to-end video production workflows, including pre-production, post-production, and audio recording for high-impact media projects.
• Escapism Studio is a one-stop-shop for productions ranging from:
• Extended Reality (XR) experiences
• TV commercials
• Netflix series
• Social media content
• Creative photoshoots
• YouTube series
• Live events
• Podcasts
• And any creative endeavours that deserve a one-of-a-kind space

Apr 2022 – Present · 4 yrs · Cape Town, Western Cape, South Africa · Remote

• ThePower Business School is on a mission to democratise education and make it accessible to everyone, with more than 120,000 students reaching over 60 countries worldwide.
• Responsibilities:
• Evangelized the importance of edtech, advocating for business and leadership education through immersive content strategies.
• Led brand expansion initiatives in the African market, increasing local engagement by 55%.
• Actively promoted the online business education platform as a brand evangelist, hosting events, workshops and webinars to showcase digital learning benefits.

Jan 2022 – May 2023 · 1 yr 4 mos · Los Angeles, California, United States · Remote

• Cutting Edge Media Music owns and operates media properties in film, television, wellness, video games, advertising, and Broadway.
• Responsibilities:
• Remotely lead a content team of 10 people to enhance, scale and monetize digital content.
• Defined and executed KPI-driven content strategies that delivered measurable business results, and implemented performance metrics to track content effectiveness, focusing on key indicators like audience engagement, retention rates, and conversion metrics.
• Directed content strategies across platforms including film, TV, wellness, and video games for high-profile properties like Stranger Things, Bridgerton, Lord of the Dance, and Assassin’s Creed.
• Led content production teams, contributing to award-winning projects.
• Developed media content that won critical acclaim, aligning with client goals to boost audience growth and visibility.

Aug 2017 – Dec 2021 · 4 yrs 4 mos · Geneva, Switzerland · Remote

• Body Mind Zone was a well-being startup acquired by an LA-based media group in 2021.
• The Body Mind Zone network collectively helped more than 6 million users achieve better sleep, focus and well-being through digital content, receiving over 2.5 billion lifetime content views.
• Responsibilities:
• Drove strategic partnerships and developed a custom CMS/LMS for product scalability.
• Managed mobile app and SaaS development, optimizing the user experience and maximizing revenue streams.
• Leveraged learning design methodologies and e-learning best practices to develop highly engaging and effective educational content.
• Created and implemented an edtech product development strategy, including LMS software design and e-learning platform growth.
• Led mergers and acquisitions efforts, contributing to the acquisition of Body Mind Zone by an LA-based media group.

Aug 2017 – Jul 2018 · 11 mos · Dallas, Texas, United States · Remote

• YPO is a global leadership community comprising over 30,000 chief executives from 142 countries. YPO aims to help its members become better leaders through networking, knowledge-sharing, and deal-making.
• Responsibilities:
• Developed and led community engagement strategies for high-level CEOs across the networks of Technology, Hospitality, Real Estate, and Education.
• Led educational content design and engagement for YNG+, a career accelerator program for 18-30 year-old children of YPO members.
• Managed LMS systems, creating educational content to drive engagement.
• Directed event marketing efforts to enhance member participation and satisfaction.

May 2014 – Jul 2017 · 3 yrs 2 mos · Johannesburg, South Africa · Remote

• Yellow Brick Cinema is a wellness music brand that has helped millions of people sleep, relax, focus and de-stress. Yellow Brick Cinema (part of Body Mind Zone) was acquired by an LA-based media group in 2021.
• Responsibilities:
• Conducted product validation, ensuring market fit through comprehensive testing and customer feedback on the road to finding product market fit.
• Designed and executed go-to-market and content strategies, resulting in a 450% growth in user base and engagement in the space of 6-months.
• Managed email marketing, social media strategies, and product design to enhance user experience and expand digital reach (growing an audience of 6m+ in the process)
• Built strategic partnerships to grow the brand and open new distribution channels (unlocking new revenue streams and opportunities)