Apr 2023 – Present · 2 yrs 11 mos · Hybrid

• Leading the evolution of Eros Now into a next-generation, AI-enabled entertainment platform with a focus on personalisation, global distribution and new-age content experiences. Drive platform strategy, global partnerships and monetisation for one of the world’s largest South Asian content libraries, comprising 12,000+ digital titles.
• Integrating advanced technologies across the platform, including generative AI for content, dubbing and character IP, while strengthening alliances across international entertainment ecosystems. Lead key innovation initiatives within Eros Innovations, aligning Eros Now, Mzaalo and emerging media technologies into a cohesive entertainment ecosystem that creates meaningful value for users, creators, brands and partners.

Apr 2020 – Mar 2023 · 2 yrs 11 mos · Hybrid

• Joined Xfinite as COO in 2020 and was elevated to CEO of Mzaalo and COO of Xfinite in 2021, leading the platform through its scale-up phase as a high-engagement, interactive entertainment ecosystem. Drove product innovation, content strategy and strategic alliances across OEMs, telcos and digital networks, with a focus on accelerating user growth and platform scalability. Launched reward and engagement frameworks to strengthen interactivity and time-spent.
• Played a central role in the company’s growth during the period in which Eros Now became part of the Xfinite and Eros Innovations ecosystem in 2023. Led the post-integration alignment of technology, product and operating frameworks, enabling the combined platform to evolve into a unified, multi-market digital entertainment experience.

Feb 2017 – Apr 2020 · 3 yrs 2 mos · Mumbai Area, India

• Led multi-network businesses across factual entertainment, Kids and Regional clusters, overseeing revenue, P&L, digital initiatives, content strategy and brand partnerships for Discovery in South Asia. Scaled Discovery Kids with original IP such as Little Singham, launched new content and digital products, strengthened monetisation through agency partnerships, and collaborated with government and industry stakeholders on large-scale media programmes

Feb 2009 – Jan 2017 · 7 yrs 11 mos · Mumbai Area, India

• Led product, revenue and portfolio strategy across Hindi Movies, Music and Vernacular entertainment. Built and scaled IPs, events and new revenue streams while driving digital growth across video, music and social platforms. Partnered with industry stakeholders and creators to shape content strategy and commercial performance across key Star network verticals.

May 2004 – May 2007 · 3 yrs · Mumbai Area, India

• Led network advertising revenue for key regional markets, building high-growth partnerships across agencies and brands. Delivered strong revenue performance through integrated media solutions across the Star India portfolio.

May 2007 – Feb 2009 · 1 yr 9 mos · India

• Led revenue, product and business operations for one of India’s earliest digital gaming platforms. Drove revenue growth and margin expansion through branded IPs, innovative in-game monetisation models and strategic partnerships with major cricket and Bollywood properties. Launched new gaming products and scaled casual gaming adoption across emerging digital audiences.

Feb 2002 – May 2004 · 2 yrs 3 mos · Mumbai Area, India

• Managed brand partnerships and youth marketing initiatives across MTV and mtvindia.com, developing integrated revenue programs for advertisers targeting India’s youth and music audiences.

Feb 2000 – Nov 2001 · 1 yr 9 mos · Mumbai Area, India

• Worked across ad-tech and digital monetisation for early internet platforms including Hotmail, MSN India, Sify and Indya.com, supporting brand solutions and digital advertising strategy during India’s first wave of online media growth.