Jun 2022 – May 2024 · 1 yr 11 mos · Toronto, Ontario, Canada

• Client: Audi - North American Region (US & Canada)
• BIMM is the front-end digital experience AOR for Audi North America.
• In my role, I lead a team of Content Designers to help improve UX across all model and non-model pages. Tools: GSuite, Figma, AEM
• Responsible for:
• Applying & writing best UX/UI practices
• Developing & implementing content strategy
• Applying UX research
• Stewardship of brand voice & tone (style guide)
• Ensuring correct grammar & mechanics are applied / legal adherence
• Applying accessibility best practices
• Ensuring content is actionable
• Writing & editing metadata (alt text, URLs)
• Applying SEO best practices
• Conducting content audits

Apr 2021 – Jun 2022 · 1 yr 2 mos · Toronto, Ontario, Canada

• Client: Audi - North American Region (US & Canada)
• BIMM is the front-end digital experience AOR for Audi North America.
• In my role, I develop content (UX writing, alt text, meta-descriptions) for 90+ model landing pages, the EV hub, service & maintenance pages, diversity & inclusion pages, the Sustainability hub, as well as all connectivity services and technology pages.

Jun 2019 – Mar 2021 · 1 yr 9 mos · Toronto, ON, Canada

• Helped increase admissions applications for 2020-2021 cycle (more applications in two months alone than entire year prior).
• led projects (worked with key stakeholders, designers, & developers)
• generated & curated all social (created & maintained content calendar)
• led site refresh project & strategy, wrote all content
• created social ad campaigns & lead-gen email campaigns
• wrote alumni profiles, blog posts, & COVID-19 messaging aligned with TPH & Ministry of Health.

Mar 2019 – May 2019 · 2 mos · Chicago, Illinois, United States

• SEO blog writing, "snackables" (resource guides), and social writing for clients AMWA (American Medical Writers Association) & Morningside Ministires (senior living / dementia / Alzheimer's).

Sep 2018 – Dec 2019 · 1 yr 3 mos · Irvine, California, United States

• As a Marketing team member:
• re-defined value prop, positioning, & company messaging
• generated email copy for multiple, segmented campaigns (promotional & drip)
• created HubSpot email workflows
• wrote program services web copy & counselor profiles (incorporating all stakeholders' edits)
• wrote & curated social posts
• edited multiple, full-length online resources / admissions guides (for STEM students, student athletes, summer activities, writing college essays)
• implemented new department CMS
• performed comparative analysis of SEO platforms
• prepared quarterly marketing reports & weekly team meeting agendas (project tracking)
• managed PPC campaign with outside agency
• arranged interviews with counselors for outside PR agency
• maintained database of testimonials (650+, myEmma)
• As a contract college essay editor:
• worked with students online to optimize their college/university application essays
• became familiar with a wide range of essay prompts (Common App, Personal Statement, Supplemental, PIQs) from UC, Harvard, Yale, Stanford, MIT, Princeton, Brown, Amherst, University of Michigan, Northwestern University, NYU, Cornell, Columbia University, Caltech, and Carnegie Mellon (and more)
• average caseload of students: 12-15; average number of schools per student: 5-10; average of drafts (seasonally): 350-400

Jun 2015 – Sep 2018 · 3 yrs 3 mos · Chicago, Illinois, United States

• CBC was a B2B marketing services company and membership buying group targeting hard-to-reach customers in fragmented markets in the automotive and convenience store sectors.
• Worked alongside the Creative Director to establish and refine content strategy.
• Wrote sales training video scripts.
• Helped develop stronger relationships with supplier partners (NAPA Auto Parts, Navistar, SkillsUSA, Kellogg’s, Hostess, Perfetti, PowerBar, and Keebler) by increasing sales via direct marketing.

May 2011 – Aug 2012 · 1 yr 3 mos · Chicago, Illinois, United States

• Worked directly with marketing managers, senior-level CNA and gerontology researchers, sales staff, HR staff, freelance designers, & executive staff to create internal and external marketing & communications including: web, social, blogs, and emails; executive-level communications (Year in Review, HR newsletter); white papers (caregiving research); collateral/schedules for affiliate senior centers; board & conference event materials; resident testimonials; PR talking points & releases; and DM (sales).

Nov 2006 – May 2011 · 4 yrs 6 mos · Chicago, Illinois, United States

• Supported directors of development as well as the donor relations, special events, alumni relations, planned giving, and annual giving departments by writing solicitation and cultivation materials, donor profiles, alumni magazine ads and articles, events content (career, travel, education) for social and web, and major gift proposals. Also performed prospect research in donor database (AIMS).

Mar 2004 – Nov 2006 · 2 yrs 8 mos · Chicago, Illinois, United States

• Clients: Sears, Amway, Ulta, Godiva