May 2024 – Feb 2026 · 1 yr 9 mos · London Area, United Kingdom · Hybrid

• Leading product strategy and execution for Dotlines' SaaS and broadband platforms, supporting both B2B and B2C growth
• Managing full product lifecycle across CRM, customer experience, and API-led integrations with key ISPs
• Collaborating cross-functionally with design, engineering, sales, and leadership to deliver scalable, revenue-driving solutions
• Shaping go-to-market strategy for new SaaS product suite and onboarding ISPs via private cloud deployment

Nov 2022 – May 2024 · 1 yr 6 mos

• Owned product strategy and national rollout of MPN and 5G products, serving enterprise and government clients
• Defined go-to-market strategy, customer onboarding process, and partner enablement for new 5G offerings
• Worked across engineering, commercial, and legal teams to ensure product-market fit and regulatory compliance
• Delivered growth in adoption and revenue by leading new product development and implementation

Jun 2020 – Nov 2022 · 2 yrs 5 mos

• Managed the product lifecycle for outbound voice, IP Voice, Wholesale Broadband (WLR, SoGEA & FTTP), and Network Mobile Recording
• Drove product enhancements and operational changes to improve performance and customer experience
• Collaborated with technical, commercial, and legal teams to support large-scale B2B and wholesale deals

Jun 2020 – Nov 2022 · 2 yrs 5 mos

• Designed and led the PSTN switch-off strategy across Vodafone’s enterprise sales units
• Delivered cross-channel enablement and communications to support the shutdown of legacy copper networks
• Led a cross-functional implementation team and migration programme for thousands of business lines across the UK

Nov 2019 – Aug 2020 · 9 mos

• Created strategic sales playbooks and product training programmes for enterprise teams
• Built out a robust feedback loop between sales, product, and customer success to refine proposition positioning
• Drove internal adoption of new digital tools and assets to improve deal conversion and customer engagement

Mar 2019 – Nov 2019 · 8 mos

• Managed strategic retail accounts, building and executing joint business plans with key UK partners
• Delivered year-on-year growth across multiple product categories by leveraging promotional campaigns and in-store activations
• Partnered with field teams to align channel priorities with national distribution goals

Feb 2019 – Nov 2019 · 9 mos

• Supported day-to-day account management and stock planning for Argos
• Monitored performance metrics and ensured smooth execution of trade initiatives

Jan 2018 – Mar 2019 · 1 yr 2 mos

• Supported day-to-day account management and stock planning for JLP
• Monitored performance metrics and ensured smooth execution of trade initiatives

Feb 2017 – Jan 2018 · 11 mos · Kettering, Northamptonshire, United Kingdom

• Managed wholesale and cash-and-carry accounts, delivering promotions and driving growth in underperforming channels
• Supported key account managers with trade execution, forecasting, and product visibility

Jun 2016 – Feb 2017 · 8 mos

• Responsible for identifying and developing new business within retail and FMCG clients
• Delivered training and brand activation strategies across field teams

Nov 2012 – Nov 2014 · 2 yrs · Winchester

• Founded and operated an independent fashion brand targeting university campuses
• Handled end-to-end responsibilities including design, production, marketing, and fulfilment
• Built a loyal customer base through social media and university collaborations