Jyotika Khanna — Creative Director

I could never draw in art period or create cool origami in school - obviously making me think I'm not creative (?). But when I discovered my funny bone (not the one in our science text books; I have that too), people were crying either from how funny the joke was or how bad it ended up being. That's when I knew. People are easy, not that complicated and just appreciate simple things; like fries (from McDonald's only please). Be at an advertisement on the back of an auto or the brunch (read: drunch) menu at Toit (we all love beer), I usually find myself either giving design, copy or general feedback to my imaginary friend (Anthony). In most cases, if not all, I end up appreciating a blank canvas more than something that reeks of complexity in the name of creativity. The campaigns I've ideated and brought to life had one thing in common: keep it simple to make it big. And sometimes, that's all it takes to get noticed.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in consumer engagement and strategic brand development.

Location: Mumbai, Maharashtra, India

Experience: 6 yrs 3 mos