Feb 2025 – Jan 2026 · 11 mos · Bengaluru, Karnataka, India

• 💰 Managed and optimized ad budgets of ₹5–10 lakhs per month across Google Ads and Meta Ads, driving a 32% increase in overall campaign ROI for KukuFM and its subsidiary, Guru App.
• 📊 Achieved and maintained an 82% Google Ads Optimization Score, enhancing campaign quality through precise targeting, keyword optimization, and creative testing.
• 📉 Reduced Customer Acquisition Cost (CAC) by 26% while boosting conversion rates by 28% through continuous A/B testing, audience segmentation, and funnel optimization.
• 📈 Increased installs of Guru App by 45% MoM through strategic homepage programming ads and performance campaigns across Meta and Google Display & Search networks.

Jul 2024 – Present · 1 yr 10 mos

• Managed social media and paid ads for multiple clients, achieving a 65% increase in followers and 40% higher engagement through targeted content and campaign optimization.
• Launched and optimized Google Ads and Meta Ads, driving a 55% rise in website traffic and 32% more qualified leads while maximizing ROI and reducing acquisition costs.
• Created and executed content calendars and brand messaging, boosting post reach by 48% and increasing community interactions by 35% across major platforms.
• Utilized analytics tools to provide actionable insights and transparent reports, helping clients make informed decisions and improving digital marketing results by 30%.

Oct 2023 – Apr 2024 · 6 mos

• Coordinated alumni support initiatives, fostering meaningful connections and strengthening engagement within the GITAM alumni community.
• Developed and implemented programs to enhance alumni relations, reinforcing the bond between the university and its graduates.
• Actively contributed to building a supportive alumni network, creating opportunities for collaboration and ongoing involvement.

Jun 2023 – May 2024 · 11 mos

• Provided visionary leadership and strategic direction, driving a 30% increase in club membership and a 20% rise in event attendance through effective planning and execution.
• Led and managed a dynamic team, ensuring seamless organization and successful delivery of club initiatives and events.
• Represented the club at university meetings and collaborated with student organizations to promote entrepreneurship across campus.

Oct 2022 – Jun 2023 · 8 mos

• Led communication strategies across multiple channels, ensuring clear and consistent messaging to boost club visibility and engagement.
• Planned and executed entrepreneurial events, attracting industry experts and students, and significantly increasing event participation.
• Fostered partnerships with external organizations through public speaking and networking, expanding the club’s reach and impact.

Jun 2023 – Apr 2024 · 10 mos · Visakhapatnam, Andhra Pradesh, India

• Coordinated large-scale external events, attracting 1,000+ attendees and earning positive participant feedback, while strengthening relationships with key stakeholders.
• Managed multiple projects to successful, on-time completion through effective communication, organization, and team collaboration.
• Facilitated organizational goals and enhanced the institute’s reputation by ensuring seamless execution of initiatives and fostering stakeholder engagement.

Jun 2023 – Jan 2024 · 7 mos

• Promoted brand awareness on campus by organizing and managing events with 500+ participants, driving a 30% increase in brand visibility among students and faculty.
• Built strong relationships through effective communication and networking, enhancing engagement with key campus stakeholders.
• Led and guided a team of 10 ambassadors, ensuring smooth execution of marketing initiatives and successful event outcomes.

Jun 2023 – Nov 2023 · 5 mos · Andhra Pradesh, India · Remote

• Executed targeted Google Ads and Meta Ads campaigns, leveraging strategic audience segmentation to enhance brand awareness and drive a 30% increase in app installs.
• Analyzed campaign performance with Google Analytics and Looker Studio, implementing data-driven optimizations that boosted user engagement by 25% and improved conversion rates by 20%.
• Crafted and deployed email marketing campaigns via Klaviyo, achieving a 40% open rate and 15% click-through rate, effectively nurturing leads and increasing retention.
• Directed social media management and content creation, producing engaging posts that increased website traffic by 35% and elevated overall brand visibility.

Apr 2022 – May 2022 · 1 mo · Visakhapatnam, Andhra Pradesh, India

• Proactively generated 70% of leads through market and customer research, while actively engaging potential partners and cultivating long-term relationships.
• Implemented a customer engagement strategy, leading to a 50% rise in customer retention and a 25% increase in website traffic.
• By utilizing Leadsquared, achieved a 67% improvement in accuracy for sales forecasts and performance reports, enabling informed decision-making through the use of quantifiable data

Aug 2021 – Mar 2022 · 7 mos · Visakhapatnam, Andhra Pradesh, India

• Leveraged a wide range of data sources, such as surveys, focus group sessions, customer feedback, and more, to develop research models and frameworks with a significant 30% effectiveness in generating valuable insights.
• Created campaign evaluation methods leading to a 78% boost in brand recognition and an 18% reduction in customer acquisition expenses.
• Generated analytical reports to identify customer preferences, resulting in a 35% rise in customer satisfaction

Nov 2020 – Jan 2021 · 2 mos · Visakhapatnam, Andhra Pradesh, India

• Analyzed operational processes and identified improvement areas, achieving a 20% reduction in production time through targeted optimizations.
• Coordinated cross-functional projects, ensuring seamless execution and on-time delivery across teams.
• Implemented data-driven strategies to optimize resource allocation, boosting overall productivity and increasing operational efficiency by 10%.

Aug 2020 – Sep 2020 · 1 mo · India · Remote

• Conducted market research and analyzed consumer trends to identify and target key audiences for marketing initiatives.
• Created engaging social media content, driving a 25% increase in brand reach and a 15% boost in user engagement.
• Managed marketing campaigns in collaboration with cross-functional teams, achieving a 20% increase in lead generation.