Sep 2022 – Present · 3 yrs 7 mos · Dubai, United Arab Emirates

• Human-led. AI-powered product teams for scaling startups.
• I founded EpicJam to help $1M–$5M ARR startups design, build, and scale products without the overhead and friction of traditional agencies.
• We partner with founders and leadership teams to assemble high-impact UI/UX and engineering teams, using AI to accelerate delivery while keeping human judgment, craft, and accountability at the core.
• What I do:
• Build and lead distributed UI/UX and engineering teams for growth-stage startups
• Work hands-on across product strategy, UX, system architecture, and delivery
• Use AI across design, development, QA, and ops to improve speed, quality, and cost efficiency
• Help founders move from idea → MVP → scale with clear product thinking
• Act as a long-term product and tech partner, not a short-term vendor
• Who we work with:
• VC-backed and bootstrapped startups ($1M–$5M ARR)
• Founders who value speed, clarity, and execution over hype

Mar 2020 – May 2025 · 5 yrs 2 mos · Dubai, United Arab Emirates

• We help startups, mid-level, and enterprise businesses grow, launch products and gain a competitive advantage in today’s digital-led world.

Jul 2019 – Feb 2020 · 7 mos · Dubai, United Arab Emirates

• Working as the sole UX/Product Designer responsible for designing meaningful and disruptive product experiences through research and ideation with an emphasis on rapid prototyping, frequent validations with end users and stakeholders, and creatively approaching constraints in an agile environment.
• Responsibilities also include but not limited to:
• Translating business goals and user requirements into fully functional and usable design solutions
• Designing, preparing, and conducting research workshops with internal and external stakeholders
• Deriving and applying strategic insights to websites and products design
• Creating wireframes, storyboards, user flows, sitemaps and prototypes to share project vision, demonstrate UX design principles, and drive design decisions
• Improved site-wide user experience by analyzing user behavior data
• Creating wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
• Assisting Business Analysts in gathering of requirements needed to develop UI concepts
• Creating a pattern library that centralized visual assets, UX standards, and HTML/CSS/JS partials

Jan 2016 – May 2018 · 2 yrs 4 mos · Karachi, Pakistan

• Managed a team of designers and developers for the US & PK based med-tech startup. Responsible for delivering the brand identity, website, interactions, icons, illustrations and product interfaces for a number for internal and external products for various platforms.

Mar 2018 – Nov 2019 · 1 yr 8 mos · Remote

• My duties included UI/UX Design, Graphic Design & Branding. I worked with and managed a team of developers and developed a number of Websites and Mobile App for brands under the Rockpointe umbrella. I also Helped the marketing and communications teams time to time with Marketing Collateral for digital platforms and events.

Jan 2012 – Dec 2015 · 3 yrs 11 mos · Karachi, Pakistan

• Led a small team of designers and front-end developers responsible for delivering successful websites, mobile apps and web applications projects to a number of happy customers!
• Collaborated with customers and business teams to understand requirements, define problems, design solutions and set strategies
• Owned projects from idea to launch and then through iteration
• Responsible for full visual design production for mobile and web applications
• Brainstorm visual design directions for startups
• Created artwork and promotional material for clients based on identity guidelines
• Prepare artwork for success with client budget’s and manufactures capabilities in mind
• Mentored juniors and student designers by conducting workshops

Jan 2011 – Jan 2012 · 1 yr · Karachi, Pakistan

• Worked as a part of a small team of designers and designed a number of websites, logos and interfaces for their customers. Also, Worked on HTML/CSS/JS on the side to help the front-end development team.

Jan 2009 – Jan 2010 · 1 yr · Islamabad, Pakistan

• My objective was to understand client and company needs in order to make improvements to our product and services and manage all design materials. Creating responsive website prototypes, editorials and brand identities based on expectations, analytics and time constraints. I was fully involved in digital and print marketing materials, prototypes and presentation and had an integral role in developing dynamic websites using CMS like Wordpress, Joomla etc.

May 2007 – May 2008 · 1 yr