Jun 2022 – Nov 2022 · 5 mos

Dec 2019 – May 2022 · 2 yrs 5 mos

• Heading product & growth of home delivery business vertical
• Leading product for Brands

Dec 2017 – Dec 2019 · 2 yrs · Gurgaon, India

• IndusInd.com revamp project- Leading the project with 2 key objectives- Personalised experience & Maximise Leads
• Requirement gathering- Product gap analysis, competition benchmarking, Bank-wide workshops & interviews
• Product Strategy- Persona creation, UI/UX strategy, design validation, KPI setting for key elements
• Product Management- Stakeholder management, roadmap planning, development cycle, requirement documentation
• Technology- Adobe Experience Manager(AEM 6.4), Google Analytics 360, IBM Interact
• Analytics- Data-driven personalisation across website based on banking relationship, past web behaviour, source
• IndusForex- Digital portal sales growth was 2X in past 6 months
• Managing product strategy & implementing development roadmap based on business requirement & user feedback
• Driving product decisions through web analytics- A/B testing, heat-maps, session replay, drop-off funnel analysis
• Conversion rate increase from 10% to 30% by experience optimisation, assisted call setup, dynamic remarketing
• Managing Digital acquisition across digital channels by implementing best practice guidelines for CRO, Digital marketing, cross-sell campaigns, referral programs, drop-off Lead calling

Jul 2015 – Dec 2017 · 2 yrs 5 mos · Gurugram, Haryana, India

• Managing product development and strategy- Butlrr app(Android/iOS), Merchant Portal, Facebook bot
• Driving marketing strategies for channel partners(restaurants) and customer acquisition
• Building network and identifying new business avenues and partnerships
• Developing a comprehensive recommender algorithm and market it as a Bot

Jul 2014 – Jul 2015 · 1 yr · Gurgaon, India

• Business Insights Custom Consulting
• Consulting merchants with business insights to drive marketing campaigns
• Campaign measurement using big data algorithms to understand incremental benefits
• Custom Consulting projects like lapsed customer analysis, purchase cycle analysis etc.

May 2013 – Jun 2014 · 1 yr 1 mo · New Delhi Area, India

• Digital Media Planning
• Preparing digital media(social, display, search, mobile) strategy for clients
• Consulting and ideation for marketing initiatives for new product/campaign launch
• Handling relationship with varied industry clients like Citibank, Honda 2 wheelers, GoIbibo

Apr 2012 – Jun 2012 · 2 mos · Mumbai, Maharashtra, India

• Title: Leveraging the customer base of SBI to increase the sales of Tata Nano
• Shortlisted for the Pre-Placement Interview at Tata Motors
• Shortlisted for the ‘Best Summer Internship Project’ by Tata Motors
• Identified the issues related to low penetration of SBI finance for Tata Nano
• Strategized and formalized campaigns to leverage the wide customer base of SBI in Bangalore
• Planned and conducted events across Bangalore/Karnataka through SBI to increase the number of touch points for sale
• Managed pre event activities like permissions, event build-up, creative, printing and optimized the cost
• Execution of activities to ensure good conversions at each activity and managed high number of conversions: 24