Jun 2024 – Present · 1 yr 10 mos · Mumbai Metropolitan Region, India · On-site

• A Futuristic Residential Living App Co. with an AI first principles solving daily & long term needs

Jun 2024 – Present · 1 yr 10 mos · Mumbai Metropolitan Region · On-site

• A Proptech platform with AI first principles solving problems and providing seamless robust capabilities for real estate and adjacent industries

Nov 2021 – Jun 2024 · 2 yrs 7 mos · Mumbai Metropolitan Region

• I am leading the Customer Insights team in Diabetes space with a focus on increasing the brand share as well as the category expansion. In line with our philosophy of "Best in the world or first in the world", I am on a journey of uncovering the insights towards the path to growth.

Mar 2021 – Oct 2021 · 7 mos · Mumbai Metropolitan Region

• Freelancing as Insights & Analytics consultant, worked with some of the prominent Media houses, research agencies as well as consulting houses.

Jun 2019 – Mar 2021 · 1 yr 9 mos · Mumbai Area, India

• I was mandated y the organisation to establish the in house market research function with a focus on bringing in a cultural shift of relying on data driven decision making. I took the opportunity with both hands by bringing in the immediate changes by showcasing the true meaning of data by mining the internal databases of 45+ million passengers and gave a direction to targeting them. Next set of task included setting up few performance measurement systems in place (Brand health audit, CSAT/NPS) which set the tone of the business spends for the coming years while making efficient use of the money.
• Giving a strategic shape to pricing the routes and strategic discovery of new routes to fly were some other aspects I actively participated in.

Jul 2018 – Jun 2019 · 11 mos · Mumbai Area, India

• I was tasked with maintaining and developing the business for West and South zone. I worked with some of the biggest eCommerce and Telco players in this role, coincidentally going through transition. I not only held on to the existing business but also built a new stream of revenue by working with some of the Big 4 here which added up to the topline.

Apr 2016 – Jul 2018 · 2 yrs 3 mos · Mumbai Area, India

• Independently leading one of the bigger accounts in my current role keeps me busy during the days while planning for the team is what takes my time in any time that I am left with. With a monomaniacal focus towards bringing a cultural shift, the roller coaster ride that I started here is stabilizing and am ready to take my career to a newer trajectory, giving a push towards the cruising heights.
• Core Sector - Alco Bev, Media & Entertainment, Broadcasting, Consumer Durables

Mar 2015 – Mar 2016 · 1 yr · Mumbai Area, India

• This was my first opportunity to lead relationship clients- and the beginning had been impactful. Moving on from my comfort zone to a different organization with the responsibility of leading quantitative research requirements for one of the largest global client for us shaped my career in positive ways.
• Core Sector - Alco Bev, Retail & Shopper, M & E, Consumer Durables

Jan 2014 – Jan 2015 · 1 yr

• 1. Taking care of key client relationship from one of the largest Indian conglomerate
• 2. Lead for non obtrusive shopper observation, data visualization and brand track studies
• 3. Managing the project life cycle – right from making a business proposal to final delivery of the assignment
• 4. Mentoring the new members in team on analytics topics and advanced excel.

Sep 2011 – Dec 2013 · 2 yrs 3 mos

• Right from day to day execution of projects to delivering insightful presentation, are part of my day to day work life. I am responsible for working on the briefs , proper costing , field management, data analysis and presentation making. Apart from these I also act as the back bone for advanced analytics models for the whole team.

Apr 2010 – Aug 2011 · 1 yr 4 mos

• 1. Handling some of the global giants in Non FMCG panel .
• 2. Experienced in Lubricant, Cigarette and Liquor (Spirit & Wine) as a category.
• 3. Experienced in handling voluminous datasets (million+ records).
• 4. Expertise in raw level data analysis, trend study
• 5. Expertise in advanced business reporting
• 6. Expertise in Top management business dashboards

Apr 2008 – Mar 2010 · 1 yr 11 mos

• 1. Brand Management
• 2. New Product Launch
• 3. Business Analysis
• 4. Sales Forecasting
• 5. Strategic Account Planning
• 6. Customer relationship Management

Feb 2007 – May 2007 · 3 mos · Mumbai Area, India

• I worked with Mr. Mahesh Kulkarni on the project of "MaXX Maxi Truck". It was a real challenging and tough project which i lived upto.