Jul 2024 – Present · 1 yr 9 mos

• As a Product & Brand Consultant, I help businesses grow through strategic design and user-focused experiences. I specialize in UI/UX design, branding, and visual communication across multiple industries, including travel, domain registries, NGOs, and real estate.
• Key Highlights:
• Designed web and mobile interfaces that enhance usability and engagement.
• Created logos, brand identities, and design systems aligned with business goals.
• Developed social media content, marketing collateral, and print materials to strengthen brand presence.
• Delivered end-to-end design solutions from wireframes to polished visuals with measurable impact.

Jan 2022 – Jul 2024 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• As part of the Interface Team at Media.net, I designed internal operations dashboards that empower business teams with data-driven insights and streamlined workflows. My work focused on improving usability, consistency, and efficiency across multiple verticals.
• Key Highlights:
• Designed data and analytics dashboards for internal teams to store, manage, and visualize data effectively.
• Contributed to the design system, ensuring consistent UI patterns, accessibility, and scalability across products.
• Conducted user research and stakeholder interviews to translate business needs into clear, actionable design solutions.
• Collaborated with cross-functional teams to enhance the experience of Intent Labs, a platform for setting up ads and campaigns for advertisers and publishers.
• Supported additional verticals like Analytics and Flux, building intuitive, data-handling interfaces for operational efficiency.

Mar 2021 – Dec 2021 · 9 mos · Gurugram, Haryana, India

• Designed end-to-end user experiences for the MobiKwik app, focusing on seamless payment journeys, intuitive interactions, and scalable design systems.
• Key Highlights:
• Designed complete user flows across the MobiKwik app — from onboarding to transactions.
• Led the ZIP Wallet design, crafting intuitive payment and credit interaction flows.
• Contributed to the MobiKwik Design System, enhancing consistency and design efficiency across teams.
• Conducted UX research and usability testing to inform product improvements.
• Collaborated closely with cross-functional teams — product managers, developers, and business stakeholders — to align on goals and deliver user-centered solutions.
• Designed micro-interactions and UI refinements that elevated overall user experience.

Jul 2019 – Feb 2021 · 1 yr 7 mos · Gurugram, Haryana, India

• Contributed to shaping the EazyDiner app experience, focusing on visual consistency, usability, and brand storytelling through design.
• Key Highlights:
• Designed core UI flows and visual components for the EazyDiner app.
• Designed the UI for the EazyDiner Prime subscription model, crafting seamless sign-up and engagement experiences.
• Created custom illustrations and icons to enhance brand personality and interface appeal.
• Contributed to the EazyDiner Design System, ensuring design scalability across digital platforms.

Mar 2019 – Apr 2019 · 1 mo · Greater Delhi Area

• Handling Social Media platforms like Facebook, Instagram, Twitter.
• Coming up with promotional strategies and content.
• Client Servicing
• Monthly Emailers.

Jun 2016 – Dec 2018 · 2 yrs 6 mos · Mumbai Area, India

• Handled all design related projects for Radix. Some of the key areas were:
• Design research, brainstorming and branding
• Digital Graphics for social media- Banners, Layouts, google ads and GIF communications.
• Emailers, newsletters, landing pages, wireframe for UI development
• Illustrations, infographics, iconography
• Print graphics - backdrop design, flyer, brochures, visiting cards, t-shirts etc.

Dec 2015 – Apr 2016 · 4 mos · Versova

Jun 2015 – Aug 2015 · 2 mos · Mumbai

• Coming up with sale graphic options, Content for social media, Styling and managing photo shoots. Editing and working on Images for social media content, researching and giving inputs on upcoming projects

Jun 2014 – Aug 2014 · 2 mos · New Delhi

• Assisting the event coordinator, Research work and giving my inputs on upcoming events and projects, artist management, Filing data and information.