Nick Pattison — Founder

I run Primary, a brand sprint studio built on a simple idea: speed and quality can coexist. I started at Pentagram and Milton Glaser, learning how to build brands with depth and staying power. From there, I led creative at a startup incubator, launching 30+ companies from zero to market. Then I founded three tech companies myself. As a founder, I’ve felt the gap firsthand: world-class branding takes too long and costs too much for most early teams. So I created the Brand Sprint: a two-week process that delivers sophisticated identities unbelievably fast, without compromising quality. We’ve completed over 200 sprints for fast-growing startups like Lovable to billion-dollar companies like Eight Sleep. I lead every sprint myself alongside a small team of senior designers, ensuring every brand we launch feels original, fresh, and impossible to copy.

Stackforce AI infers this person is a branding expert with extensive experience in startup environments and design leadership.

Location: Brooklyn, New York, United States

Experience: 21 yrs 3 mos