Carla Penn-Kahn

CEO

Sydney, New South Wales, Australia19 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Scaled eCommerce brands from $3m to $30m.
  • Acquired by Kitchen Warehouse in 2023.
  • Built sustainable and profitable eCommerce brands.
Stackforce AI infers this person is a B2C eCommerce leader with expertise in AI-driven business strategies.

Contact

Skills

Core Skills

E-commerceBusiness Strategy

Other Skills

AI agentsdata integrationcognitive commerceprofit intelligenceadvertisingEntrepreneurshipRevenue & Profit GrowthStartupsBankingCreditInvestmentsPortfolio ManagementPrivate BankingOperations ManagementDirect Sales

About

I have scaled two eCommerce brands from $3m β†’ $30m, 2,000 β†’ 15,000 products, 20 β†’ 110 brands and without external funding. I am most proud that we built these eCommerce brands sustainably and profitably. Our team grew with us and many stayed with us from day 1 β†’ day 4,015. ABOUT ME: πŸ‘©πŸ»β€πŸ’Ό Mum to two gorgeous kids who I want to inspire to achieve their goals in life. πŸš€ CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independant voice of Australian consumers on ProductReview for our category. 🀝 Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. ⛰️ Founder of ProfitPeak, cognitive commerce for profitable growth.

Experience

19 yrs 2 mos
Total Experience
6 yrs 11 mos
Average Tenure
2 yrs 6 mos
Current Experience

Profitpeak

Co-Founder & CEO

Nov 2023 – Present Β· 2 yrs 6 mos Β· Sydney, NSW Β· On-site

  • Brands don't need more data. They need to be told what to do with it.
  • Your digital and merch teams are operating in the dark because ads, GA4, and your inventory system have never been properly connected - until ProfitPeak. Sherpa deploys a team of specialized AI agents across every data source that matters.
  • One picture. Always current. Always ready to act.
  • Building cognitive commerce. The profit intelligence platform for finance, inventory, CRM and advertising.
  • 2024 Cohort 3 of Peak XV’s Spark Fellowship. One of 15 female founders globally to receive a USD100k equity free grant and 4 months of world class mentorship.
  • 2024 She Loves Tech Global Second Place.
  • 2024 She Loves Tech Oceania Winner.
AI agentsdata integrationcognitive commerceprofit intelligenceadvertisingE-commerce+1

Blackbird

Founder Cohort 7

Sep 2023 – Nov 2023 Β· 2 mos Β· Australia Β· Remote

  • Blackbird’s Giants program is a one-to-one mentor program for Founders across Australia and New Zealand. The program provides incredible access to resources, community and mentoring.

Kitchenware superstore (re-branded to kitchenware.com.au)

Managing Director

Sep 2014 – Oct 2023 Β· 9 yrs 1 mo Β· Sydney, Australia

  • Australia and New Zealand's premier retailer of kitchenware.

Everten.com.au

Managing Director

Jun 2012 – Oct 2023 Β· 11 yrs 4 mos

  • Australia's leading online kitchenware retailer. With over 9,000 products available online and Australia's largest range of knives, we are the trusted experts sending over 1,000 parcels a week.

Everten group

Managing Director

Apr 2012 – Oct 2023 Β· 11 yrs 6 mos Β· Sydney, Australia

  • Two market leading Australian eCommerce brands in the kitchenware category:
  • www.everten.com.au
  • www.kitchenware.com.au
  • Everten was founded in 2004 and lead the way as one of the very first online Kitchenware stores in Australia. Today Everten has grown its loyal customer base exponentially to include a private Facebook community with over 60,000 loyal cooking enthusiasts called My Everten.
  • Everten and Kitchenware have continued to redefine the customer experience within the kitchenware category online. Our mission is to share our families passion for cooking by providing our customers with the advice, help and support they need and often miss now in a traditional retail instore setting. With a focus on customer first all the way through the customer journey, our approach to service has always set us apart and is why we are ranked no1 and no2 on ProductReview.com.au for our industry.
  • Our Love to Cook passion has enabled us to grow into stocking the widest range of kitchenware products in Australia. We are also passionate about the environment and sustainability. This passion has shaped the way we pick, pack and deliver orders to ensure we consistently exceed our customers expectations with minimal environmental impact.
  • As an Australian family business we pride ourselves on the dynamic and loyal team we have built in both our Sydney and Kuala Lumpur offices. This team is affectionately referred to internally as the β€œEverten Family”. We enjoy watching our team grow and develop with us as we have scaled into a business that is highly regarded by our customers, team and wholesale partners.

Agiftworthgiving.com.au - sold the business to gourmet basket

Director

Apr 2011 – Nov 2021 Β· 10 yrs 7 mos

  • A Gift Worth Giving is Australia's leading online gift hamper company. Exclusive gifts and hampers that are unique and elegant, exquistely tempting...a feast for the eyes and tastebuds.
  • A Gift Worth Giving is about bringing style with substance into gifts and hampers designed for modern lifestyles. With a range of uniquely beautiful products encompassing exquisite wrapping and presentation.
  • A Gift Worth Giving specialises in corporate gifting no matter how big or small the company. We tailor packages to suit the company and work with some of Australia's most successful SME's and blue chips.

Efarmersmarket.com.au

Founder & Director

Oct 2010 – Apr 2013 Β· 2 yrs 6 mos

  • eFarmersMarket.com.au is online marketplace for Australian made artisan food products. Browse the market stalls from producers across Australia, as far and wide as Orange, Maleny, Hobart, McLaren Vale, Mornington Peninsula and Margaret River, selecting your favourite foodie delights to be conveniently delivered to your door in one box.
  • Every product on the website is handmade with love and many can only be found at regional farmers markets. Instead of scouring the country in search of the finest artisan foods we have done this for you by handpicking every product on our website from olives to pasta, marshmallows to jams, honey to chocolate, nut oils to verjuice and sauces to ready made meals.
  • Did you know?
  • According to Dick Smith Foods over 85% of products in a typical supermarket trolley are either imported from overseas or owned by overseas companies?
  • We are proudly making it convenient for you to support Australian producers and small businesses. After all handcrafted food tastes better!

Credit suisse

2 roles

Associate Relationship Manager

Promoted

Nov 2009 – Nov 2010 Β· 1 yr

  • Associate Relationship Manager reporting to the Market Leader. Primarily dealing with ultra high net worth individuals and responsible for credit strategy Sydney.

Investment Solutions Analyst

Jan 2009 – Nov 2009 Β· 10 mos

  • Worked as an Analyst in the Investment Solutions Team for Credit Suisse Private Banking. Role included advisory and discretionary services including publishing research, developing and maintaining a portfolio optimisation tool and portfolio reviews.

Credit suisse private banking

Business Support

Jan 2007 – Dec 2008 Β· 1 yr 11 mos

  • I was the second employee when Credit Suisse launched their Private Banking business in Australia. My primary responsibility was to support the CEO in building the business both internally through recruitment and externally for client acquisition.

Education

University of Technology Sydney

Bachelor of Business

Masada College

High School Certificate

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