Carla Penn-Kahn β CEO
I have scaled two eCommerce brands from $3m β $30m, 2,000 β 15,000 products, 20 β 110 brands and without external funding. I am most proud that we built these eCommerce brands sustainably and profitably. Our team grew with us and many stayed with us from day 1 β day 4,015. ABOUT ME: π©π»βπΌ Mum to two gorgeous kids who I want to inspire to achieve their goals in life. π CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independant voice of Australian consumers on ProductReview for our category. π€ Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. β°οΈ Founder of ProfitPeak, cognitive commerce for profitable growth.
Stackforce AI infers this person is a B2C eCommerce leader with expertise in AI-driven business strategies.
Location: Sydney, New South Wales, Australia
Experience: 19 yrs 2 mos
Skills
- E-commerce
- Business Strategy
Career Highlights
- Scaled eCommerce brands from $3m to $30m.
- Acquired by Kitchen Warehouse in 2023.
- Built sustainable and profitable eCommerce brands.
Work Experience
ProfitPeak
Co-Founder & CEO (2 yrs 6 mos)
Blackbird
Founder Cohort 7 (2 mos)
Kitchenware Superstore (re-branded to kitchenware.com.au)
Managing Director (9 yrs 1 mo)
Everten.com.au
Managing Director (11 yrs 4 mos)
Everten Group
Managing Director (11 yrs 6 mos)
AGiftWorthGiving.com.au - Sold the business to Gourmet Basket
Director (10 yrs 7 mos)
eFarmersMarket.com.au
Founder & Director (2 yrs 6 mos)
Credit Suisse
Associate Relationship Manager (1 yr)
Investment Solutions Analyst (10 mos)
Credit Suisse Private Banking
Business Support (1 yr 11 mos)
Education
Bachelor of Business at University of Technology Sydney
High School Certificate at Masada College