May 2025 – Present · 1 yr

• Mava was acquired by Noosa Labs, who are continuing to operate and grow the platform.

Aug 2022 – Apr 2025 · 2 yrs 8 mos

• At Mava, we're building the most powerful customer support platform for community-driven companies.
• Our product is an AI-first support platform that connects to your community channels like Discord, Telegram and Slack, as well as your website. Manage support requests from a shared inbox, track metrics and use AI to automatically respond within private tickets & public channels, 24/7, in 100+ languages.
• Mava was born from a pivot of our original business, with the same founding team and continued backing from our existing investors such as Seedcamp & Portfolio Ventures.

May 2021 – Jul 2022 · 1 yr 2 mos

• With over a million subscribers, Finimize is the world's largest and most engaged finance community.
• I host monthly events for the Finimize Community on all things investing.

Feb 2021 – Aug 2022 · 1 yr 6 mos · Greater London, England, United Kingdom

• Building something new / pivoting the business.
• Opening up access to alternative assets. Koia built a community-driven platform to buy, collect and trade fractions linked to iconic assets.
• joinkoia.com/

Oct 2020 – Jan 2021 · 3 mos

• Antler is a global early-stage VC enabling and investing in the world's most exceptional people and the defining technology companies of tomorrow. In the last 2 years Antler has made 190 portfolio company investments across 30 industries and has opened offices in 14 cities across 6 continents.
• Antler runs highly selective global programs to bring potential co-founders together and build businesses - I participated in Antler London's third cohort.

Nov 2019 – Sep 2020 · 10 mos

• Neat's (acquired by Rapyd) mission is to enable the entrepreneur economy, starting with online company incorporation and multi-currency business accounts for startups & SMEs.
• We're backed by investors such as Visa Ventures, MassMutual Ventures and Pacific Century Group.
• I joined Neat as employee #1 and throughout the journey have been involved in many different areas of the business, mainly focused on marketing, business development & growth. Currently we’re with 60+ team members, have customers in 100+ countries and raised over US$15M.
• I'm now spearheading our international expansion and setting up our operations in Europe. I'm mostly focused on business development and building out our partner network to acquire customers, as well as generate brand awareness. Our focus are companies that trade between Europe & Asia.

Dec 2018 – Nov 2019 · 11 mos

• Heading up the marketing & BD team and managing designers, content & PR, BD and events specialists. I was personally focused on driving growth through strategic partnerships and performance marketing.
• Partners include industry leaders such as Shopify, Xero and Stripe, as well as a large number of professional services firms and online affiliates that we work with as channel partners.
• I've driven go-to-market strategy for our main product lines (Neat Business & Neat Personal), as well as for new features and product offerings, such as our company incorporation product. I've been involved in the process from talking to customers and validating new ideas, to product positioning & pricing, building an MVP, launching and scaling.
• Creating reports, dashboards and generating actionable insights, using SQL, Excel and data visualization tools (e.g. reporting on LTV & CPA per channel and building revenue cohort analyses).

Mar 2016 – Nov 2018 · 2 yrs 8 mos

Sep 2015 – Feb 2016 · 5 mos · Hong Kong SAR

• Casetify is a fast growing e-commerce business selling phone cases.
• Managed >100K USD in monthly ad budget across a variety of channels: Facebook, Adwords, Instagram, Adroll and Pinterest. Initiated new campaigns and established high- level strategy, as well as constant optimization by means of A/B testing.
• Analyzed data and found actionable insights to optimize conversion rates. Mainly using Google Analytics and database analytics / SQL
• Managed e-mail marketing campaigns to 1M+ database and e-mail automation workflows,
• including optimization, analysis and segmentation (including price segmentation).
• In charge of strategy and project management of the Black Friday & Cyber Monday campaigns, the biggest e-commerce event of the year.

Oct 2014 – Sep 2015 · 11 mos · Amsterdam

• Monolith is the most powerful in-store analytics platform for brick-and-mortar retailers. The VC backed startup's clients include Nike, Imagination and Timberland.
• Being part of a small team means I was involved in many different areas of the business, but my main focus was marketing. I led all of Monolith's marketing efforts and this included content strategy, PR and communication, events, social media, SEO and CRO and (online) campaigns.

Jul 2014 – Oct 2014 · 3 mos

• Optimizely enables businesses and organizations to make better data-driven decisions through website optimization and A/B testing. Since launching in 2010, Optimizely has become the leading A/B and multivariate testing platform in the world and customers include Salesforce, Starbucks and Disney.
• Analyzed data from a database using SQL in order to improve internal processes and get insight into customer behavior to ultimately lead to growth, expansion and reduced churn rates.
• Optimized marketing spent by precisely mapping out ROI on paid search in all European countries
• Reduced risk of customer churn by implementing a system to automatically detect and alert customer support team on clients that do not frequently use the system.

Mar 2014 – Jul 2014 · 4 mos

• Enactus is a community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world.
• At Enactus I was working on a social catering company (Mevrouw Cous) helping new immigrants integrate. I was involved in the enterprise's start-up stage and acquired the project's first customers, going door-to-door. The project is still running today (2019).

Sep 2013 – Jan 2014 · 4 mos

• Folia is a platform for university students, employees and alumni. At Folia I blogged on my experiences as an exchange student in Hong Kong.

May 2013 – Aug 2013 · 3 mos

• THNK is a part-time creative leadership program, aimed to develop leaders that can disrupt the world’s status quo and have major societal impact.
• At THNK I acted as a global talent scout and assisted in selecting and recruiting (international) top talent to participate in the program. I sourced and reached out to talent and was involved in all steps of the recruitment process and effectively communicated with many high-profile (social) entrepreneurs and business leaders. I also assisted in content marketing.

Mar 2013 – Aug 2014 · 1 yr 5 mos

• Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. I initiated the first TEDx event at Amsterdam University College.
• As a general board member I was involved in all parts of the organization and oversaw different teams: external communications, PR and logistics. As the head of external communications I was in charge of a team of five people. I was responsible for reaching out to sponsors and contacting and curating speakers.
• http://www.tedxaucollege.com

Oct 2012 – Aug 2013 · 10 mos · Amsterdam

• Board member of the Amsterdam student chapter of Amnesty International.
• Organized several small and large scale events to raise awareness around human rights issues. Responsible for acquiring new members and as a board member I handled daily affairs and decided on the general course of action of the group, in accordance with the Dutch section of AI.

Oct 2012 – Aug 2013 · 10 mos

• Overdose.am is a cultural magazine on all that Amsterdam has to offer. At Overdose I wrote pieces on a variety of topics, mainly fashion and design.