Arjun S. — Performance Marketing Manager

Marketing Head with 12+ years of experience in consumer internet and omni‑channel retail — scaling brands and businesses that touch millions of users. I have led growth and marketing charters at Apollo Healthco, Zomato, Disney Star, and Deloitte, driving journeys from strategy → story → scale. My work has consistently delivered impact: scaling businesses from a few crores to ₹1000+ Cr, building teams from 0 to 45+, and owning full‑funnel growth across digital and offline channels. At the intersection of data, creativity, and consumer behaviour, I bring deep ownership of revenue growth, P&L outcomes, category creation, and omni‑channel scale. CAREER HIGHLIGHTS Apollo Healthco (2021–2025) - Joined as Founding Marketing Head, scaling Apollo 24|7 into India’s leading healthtech platform (₹2,000+ Cr revenue, ~27% market share) - Promoted to Associate Vice President, owning growth and revenue charters across digital, offline retail, and private labels for a $5Bn+ valued, ₹12,000+ Cr annual revenue group - Built and led a 45+ member team, driving full-funnel growth, category leadership, and profitability Zomato (2019–2021) - Growth & Marketing leader across brand marketing, expansion, South metro share gain, and product innovations - Helped build Zomato into India’s most loved food brand, driving first-mover advantage in T2/T3 cities, strengthening South market share, and owning end-to-end GTM for new product launches Disney Star (2015–2019) - Led marketing, product research, and analytics across a multi-sport portfolio - Built year-round sports consumption by scaling Kabaddi, Football, and Regional Sports into mainstream properties Deloitte US (2011–2013) - Analytics & strategy consulting across healthcare and financial services clients in the US market WHAT I DO BEST Growth Leadership | Marketing Head | P&L Ownership | Category Building | Omnichannel Scale | Brand & Performance Marketing | Team Leadership | CXO Collaboration

Stackforce AI infers this person is a Marketing Leader with expertise in B2C growth strategies across Healthcare and Food Delivery sectors.

Location: Gurugram, Haryana, India

Experience: 12 yrs

Skills

Marketing
Leadership
Brand Marketing
Growth
Media Planning
Creative Strategy
Business Intelligence
Analytics

Career Highlights

Scaled Apollo 24|7 to ₹2000+ Cr revenue.
Established Zomato as a leading food brand in India.
Led marketing strategies for multi-sport engagement.

Work Experience

Apollo 24|7

AVP, Head of Marketing (Apollo 24|7, Apollo Pharmacy) (4 yrs)

Zomato

Brand Marketing Lead | Food Delivery (1 yr 5 mos)

Marketing Lead - South & Emerging Markets (1 yr)

Disney Star

Marketing Manager | Sports (2 yrs)

Brand Manager (2 yrs)

Boston Consulting Group (BCG)

Student project (0 mo)

Deloitte Consulting

Analytics and Business Intelligence (2 yrs)

Defence Research and Development Laboratory (DRDL) - DRDO

Research Trainee (0 mo)

Education

Master of Business Administration (M.B.A.) at Faculty of Management Studies - University of Delhi

Bachelor’s Degree at Thapar Institute of Engineering & Technology

Arjun S.

Performance Marketing Manager

Gurugram, Haryana, India12 yrs experience

Highly Stable

Key Highlights

Scaled Apollo 24|7 to ₹2000+ Cr revenue.
Established Zomato as a leading food brand in India.
Led marketing strategies for multi-sport engagement.

Stackforce AI infers this person is a Marketing Leader with expertise in B2C growth strategies across Healthcare and Food Delivery sectors.

Contact

aschauhan23@gmail.com LinkedIn

Skills

Core Skills

MarketingLeadershipBrand MarketingGrowthMedia PlanningCreative StrategyBusiness IntelligenceAnalytics

Other Skills

Business StrategySenior Stakeholder ManagementP&L ManagementRevenueProduct MarketingPerformance MarketingProduct InnovationMarketing Campaign ManagementCustomer InsightContent MarketingProject ManagementSQLGlobal DeliveryMarketing StrategySports Marketing

About

Experience

12 yrs

Total Experience

3 yrs

Average Tenure

Current Experience

Apollo 24|7

AVP, Head of Marketing (Apollo 24|7, Apollo Pharmacy)

Jan 2021 – Jan 2025 · 4 yrs

Where I learned to build, lead, and scale from 0 → 1 → 100.
Joined early to scale Apollo’s digital business from ₹ 2.5 Cr to ₹ 150 Cr monthly revenue, driving full-stack marketing across performance, brand, and retention.
Built Apollo’s first integrated marketing function - CRM, SEO, content, media, and martech , driving efficiency + scale.
Launched “Full Prescription in 2 Hours” brand promise, "Direct Apollo Se" and “Socho Mat Switch Karo” campaign (Gold @ Effies & ET Brand Equity).
Created doctor-led content engine (100+ experts), built hyper-local playbooks, and grew organic channels 40 %+.
Took additional charge of offline marketing (Apollo Pharmacy) — unified loyalty & CRM across online/offline.
Added Private Brands and Fintech verticals (Cards, Insurance) → ₹ 100 Cr incremental revenue.
Scaled Apollo Healthco to ₹ 2,000 Cr annual digital revenue and positioned it as India’s integrated health super-app.
Key learning: Leadership is about transforming fragmented growth into a unified system.

MarketingLeadershipBusiness StrategySenior Stakeholder ManagementP&L ManagementRevenue

Zomato

2 roles

Brand Marketing Lead | Food Delivery

Promoted

Nov 2019 – Apr 2021 · 1 yr 5 mos

Where I learned the rhythm of digital growth — creative, fast, and measurable.
Led three charters: market expansion (500+ cities), brand marketing, and product innovations.
Drove profitable growth in Tier-2 / Tier-3 cities and grew South-India market share by +40 % through hyper-local campaigns, celebrity partnerships, and IPL integrations.
Built iconic brand campaigns: On-Time or Free, No Cooking Weekends, and Zomato Premier League that made Zomato one of India’s most loved food brands.
Orchestrated Zomato’s COVID recovery narrative around safety + trust, restoring demand through data-led social proof.
Launched new verticals like Intercity Delivery, Healthy & Gourmet, Meals-for-One, and Zomato Pro (re-imagined loyalty program).
Key learning: great marketing sits where strategy meets execution, and creativity meets speed.

Brand MarketingProduct MarketingMarketingPerformance MarketingGrowthProduct Innovation

Marketing Lead - South & Emerging Markets

Jan 2019 – Jan 2020 · 1 yr

Full Stack Ownership - Brand, performance, product marketing and Growth

Disney star

2 roles

Marketing Manager | Sports

Promoted

Jan 2017 – Jan 2019 · 2 yrs

Where I learned how to move millions with data and storytelling.
Part of the core team that built sports fandoms across Kabaddi, Football, and Regional Cricket.
Worked on marquee campaigns like “Le Panga” (Pro Kabaddi) and “Come On India, Let’s Football” (ISL) that helped shape India’s multi-sport culture.
Led data-based audience segmentation to grow medium viewers into heavy viewers, marrying analytics with creative storytelling.
Collaborated with Hotstar growth teams to design early cross-platform viewing strategies, bridging TV and digital ecosystems.
Managed campaigns reaching 400 million+ viewers, learning to deliver both scale and cultural impact.
Key takeaway: data gives direction, but emotion creates movement.

Media PlanningCreative StrategyMarketingMarketing Campaign ManagementCustomer InsightContent Marketing

Brand Manager

Jan 2015 – Jan 2017 · 2 yrs

Boston consulting group (bcg)

Student project

Jan 2014 – Jan 2014 · 0 mo

Deloitte consulting

Analytics and Business Intelligence

Jan 2011 – Jan 2013 · 2 yrs · United States

Where I learned the logic behind business decisions.
Worked across global clients: exposure to international markets and analytical frameworks.
Built expertise in data-driven problem solving: market sizing, revenue modelling, and ROI analysis.
Learned how data drives strategy and how structured thinking helps scale decisions in large organisations.
This period built my foundation as an insight-first marketer - one who starts with analytics, not assumptions.
Key takeaway: Growth begins where strategy meets data.

Business IntelligenceProject ManagementSQLGlobal DeliveryAnalytics