Steven Forth

Co-Founder

Vancouver, British Columbia, Canada36 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in B2B pricing and value management.
  • Innovative leader in generative pricing strategies.
  • Proven track record in scaling SaaS businesses.
Stackforce AI infers this person is a SaaS pricing strategy expert with a focus on B2B markets.

Contact

Skills

Core Skills

Pricing Strategy

Other Skills

Generative AIStrategyStrategic PartnershipsStart-upsSaaSEntrepreneurshipStrategic PlanningBusiness StrategyEnterprise SoftwarePlatform Market DesignGo-to-market StrategyManagementDesign ThinkingMarket ResearchInnovation

About

My focus is bringing new concepts to market and setting them up to scale. I do this by combining design and decision making frameworks with value management and pricing strategy. The goal is to ensure a fit between the offer and its underlying technology, the market opportunity, the revenue generation process (from awareness and consideration to lead capture and conversion) and the ability of the organization to scale. My passion is to understand how things connect and to bring about new connections. I am currently working on how to develop and apply value models across the customer journey, from product management and product marketing, to sales, customer success and finance. I am also developing a new approach to pricing generative AI applications which we are framing as generative pricing. Check out my Pricing Innovation Substack https://pricinginnovation.substack.com/ Check out the valueIQ Substack https://valueiq.substack.com/ Specialties: • Customer value management including value-based pricing & revenue performance management. OpenView Labs has identified me as one of the leading experts in B2B pricing. http://labs.openviewpartners.com/top-10-b2b-saas-pricing-experts/ • Design thinking, scenario thinking & their combination with value management to direct new product innovation. • Decision making frameworks & processes for effective individual & team decision making. • Learning, knowledge management & performance support. • Mobile applications,semantic web & web services. Software internationalization and localization. I blog on pricing on the Ibbaka Value Based Pricing blog https://www.ibbaka.com/ibbaka-market-blog and on the OpenView Labs blog http://labs.openviewpartners.com/author/sforth/ Strengthfinder: Strategic, Achievement, Ideation, Input, Learning Top Belbin Team Roles: Plant, Resource Investigator, Co-ordinator

Experience

36 yrs 9 mos
Total Experience
6 yrs 9 mos
Average Tenure
--
Current Experience

Ibbaka

3 roles

Senior Consultant

Jan 2026Jan 2026 · 0 mo

  • I lead pricing design and innovation projects and contribute to AI enabled processes to help companies understand value, package and then to design, adapt and optimize pricing.
Generative AIPricing Strategy

CEO

May 2020Jan 2026 · 5 yrs 8 mos

  • Ibbaka is a value, packaging and pricing consulting form serving B2B SaaS and Agentic AI businesses.

Partner

Nov 2015Jan 2026 · 10 yrs 2 mos

  • Ibbaka provides strategic pricing advisory services and is developing a data integration platform for pricing and performance data. Our focus is B2B SaaS, Industrial Internet of Things and market platforms. We also provide a strategy activation platform for large, globally distributed marketing teams. My role is a thought leader on pricing strategy and advising Ibbaka clients on marketing, innovation and pricing strategy.

Valueiq.ai

Co Founder

Jun 2025Present · 11 mos · Vancouver, British Columbia, Canada · Remote

  • Co Founder of ValueIQ.ai, a project of Ibbaka. Responsible for strategy, agent orchestration, prompt engineering, benchmarking for advising on user experience and quality of outputs.

Rocket builders

Consultant

Oct 2012Dec 2025 · 13 yrs 2 mos · Vancouver, Canada Area

  • Rocket Builders is a market strategy and consulting firm focused on helping businesses to capitalize on market opportunities.
  • Since 2000, we have been engaged in market research, market planning, marketing campaigns, business development initiatives, strategic selling, and product launches for over 100 organizations.
  • My role at Rocket Builders is to work with management teams on innovation and go-to-market strategies, with an emphasis on design, pricing and revenue performance and how these combine to create scalable businesses.

Leveragepoint innovations inc.

3 roles

CTO

May 2012Mar 2013 · 10 mos

  • LeveragePoint is a SaaS (Software as a Service) company spun out of Monitor Group in January 2009. Our mission is to help companies deliver value to their customers. In an age of Customer Capitalism, the value a company provides to its customers is the most important thing to manage. It is only by providing differentiated value to customers that value will be created for shareholders.
  • LeveragePoint provides the essential on-line tools that B2B companies use to understand how they provide value to their customers. This understanding is used in the creation, communication and capture of value and results in higher prices and faster sales.
  • We offer a suite of online tools that cover the full customer value management cycle. These tools combine with data search & integration and with collaboration & learning to activate and embed customer value management in an organization.
  • As CTO my role is to support the CEO and board with strategic direction on market, platform and technology and to lead our conversations with industry thought leaders.

CEO

Promoted

Jan 2009Apr 2012 · 3 yrs 3 mos

  • LeveragePoint is a SaaS (Software as a Service) company spun out of Monitor Group in January 2009. Our mission is to help companies deliver value to their customers. In an age of Customer Capitalism, the value a company provides to its customers is the most important thing to manage. It is only by providing differentiated value to customers that value will be created for shareholders.
  • LeveragePoint provides the essential on-line tools that B2B companies use to understand how they provide value to their customers. This understanding is used in the creation, communication and capture of value and results in higher prices and faster sales.
  • We offer a suite of online tools that cover the full customer value management cycle. These tools combine with data search & integration and with collaboration & learning to activate and embed customer value management in an organization.

Vice President

Oct 2006Dec 2008 · 2 yrs 2 mos

  • Vice President at the eMonitor business unit responsible for content development, technology development, patent strategy and as part of the management team for overall management and strategic direction.

Opn design inc.

Managing Director

Jan 2006Sep 2006 · 8 mos · Vancouver, Canada Area

  • Managing Director of Opn Design Inc., a company investigating the application of social software to learning, knowledge management and performance management.

Recombo inc.

CEO & CTO

Jun 2001Nov 2005 · 4 yrs 5 mos · Vancouver, Canada Area

  • Provide technical and market vision for content integration solutions. Focus was on the learning, knowledgement and performance support industries and on the application of the semantic web. Recombo has since leveraged these technologies to build a position in electronic signatures and document management.

Dna digital media group

CEO

Jan 1990Jan 2000 · 10 yrs · Vancouver, Canada Area

Tels press

Publisher & Editor

Jan 1985Oct 1989 · 4 yrs 9 mos · Tokyo, Japan

  • A small press located in Tokyo Japan publishing poetry, fiction, critical writing and translations from people around the world.

Education

Carleton University

BA — Psychology

Jan 1973Jan 1978

Stackforce found 100+ more professionals with Pricing Strategy

Explore similar profiles based on matching skills and experience