Dr. Prajjal Saha

Founder

New Delhi, Delhi, India26 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founded Asia's #1 HR platform, HRKatha.
Transformed HRKatha into a leading publication with 500,000+ readership.
Pioneered innovative HR initiatives and community engagement.

Stackforce AI infers this person is a Media Entrepreneur with expertise in Business Journalism and HR communications.

Contact

Skills

Core Skills

Content StrategyBusiness JournalismContent DevelopmentEditorial ManagementJournalism

Other Skills

LeadershipEvent ManagementPublic RelationsPublic SpeakingProject ManagementResearchContent WritingInvestigative JournalismContent CreationData AnalysisHuman Resources (HR)EditorialContent ManagementDigital MarketingSocial Media Marketing

About

Work has changed. Organisations know it. Many are still figuring out what to do about it. I write about that gap. As a business journalist and editor-publisher of HRKatha, I focus on how organisations function in practice – how leadership decisions shape people, and how workplace intent translates into action. Over the past 25+ years, I’ve worked across journalism, media and B2B publishing. In 2015, I founded HRKatha, which today reaches over 500,000 HR professionals and has become one of India’s most widely read HR platforms. Along the way, I’ve: • Led editorial at afaqs! for over a decade • Authored Marketing White Book • Built platforms such as The Great HR Debate, HRKatha Rising Star Leadership Awards, and The Happiness Conclave I’m interested in: • How organisations actually function • The gap between policy and practice • The changing nature of leadership and work If you’re thinking seriously about how work is evolving – and what it means for organisations – we’ll have something to talk about.

Experience

Hrkatha

Founder & Editor

Jan 2015 – Present · 11 yrs 3 mos · New Delhi Area, India

Built Asia's #1 HR Platform from ground zero - Transformed HRKatha into India's most influential HR publication reaching 500,000+ professionals daily, generating 22.8M+ annual content impressions.
Key Achievements:
Disrupted HR publishing with subscription-free model, achieving 300% higher engagement than competitors
Built India's largest HR community with 67,000+ active members
Interviewed 200+ CXOs from India's leading business houses creating industry-defining content
Led digital transformation increasing online engagement by 400%
Signature Initiatives:
“The Great HR Debate” - Premier CEO-CHRO dialogue platform for Fortune 500 leaders
“HRKatha Rising Star Awards” - Featured in Economic Times, Business Standard
“The Happiness Conclave” - Annual summit attracting 5,000+ HR leaders
Business Impact:
Grew readership from 5,000 to 500,000+ (10,000% growth)
Generated ₹150L+ annual revenue through partnerships
Built editorial team of 25+ creators
Regular commentator on HR Trends
Philosophy: “HR is the strategic multiplier transforming organisations. Through HRKatha, we're reshaping India's human capital development.”

JournalismContent StrategyBusiness Journalism

Contentive inc.

Co-founder & Director

Jan 2013 – Sep 2015 · 2 yrs 8 mos · New Delhi

Pioneer in brand journalism & content strategy, co-founded specialised agency for Fortune 500 companies and government organisations.
High-Impact Projects:
Ministry of External Affairs: Led ₹2.5 Cr Public Diplomacy project enhancing India's global image through multimedia storytelling, documentaries, and coffee table books distributed to 150+ diplomatic missions worldwide
RMAI: Managed editorial operations for publications reaching 50,000+ rural marketing professionals
Free Press Journal: Launched “The CSR Journal” reaching 200,000+ business readers monthly
Businessworld “Marketing White Book 2013-14” (Decoding Diversity): Co-authored comprehensive guide on Indian market complexities, offering data-driven insights on consumer diversity and evolving market landscape for marketing professionals
Strategic Expertise:
Developed proprietary content frameworks combining journalism with digital storytelling
Successfully managed complex government and corporate communications under tight deadlines
Built cross-functional teams of journalists, designers, and digital specialists
Maintained editorial excellence while meeting strict compliance requirements
Business Results:
Generated ₹50L+ annual revenue within first year
Achieved 95% client retention with multiple extensions
Established partnerships with 3 government ministries
Created frameworks adopted by 5+ subsequent agencies
“We transformed complex policy narratives into compelling global stories combining journalistic rigour with strategic communication.”

Afaqs!

2 roles

Executive Editor (Journalist, Writer & Editor)

Promoted

May 2002 – Dec 2012 · 10 yrs 7 mos

Led editorial excellence at India's premier B2B marketing publication, establishing afaqs! as the authoritative voice in advertising and marketing industry.
Leadership Impact:
Head of Editorial Operations: Managed daily publication workflow, ensuring timely delivery of breaking industry news
Built and managed editorial team of 25+ journalists across Delhi, Mumbai, Bangalore
Launched multimedia content strategy increasing readership by 200% over 5 years
Positioned afaqs! as must-read publication for marketing professionals and agencies
Signature Achievements:
Special Investigation Series: Led investigative journalism on agency practices, pitch processes, and industry transparency
Agency & Media Report Cards: Pioneered comprehensive agency and media performance analysis, becoming industry benchmark
Led investigative series and cover stories on industry practices and transparency
Conducted hundreds of exclusive interviews with global media personalities including Sir Martin Sorrell (CEO, WPP), Laura Desmond (Global CEO, Starcom MediaVest), Uday Shankar (CEO, STAR India), Punit Goenka (MD & CEO, ZEEL), Torsten Hochstetter (Global Design Head, Adidas), Marcel Fenez (Global Entertainment & Media Leader, PWC), Michael Roth (Chairman & CEO, Interpublic Group)
Measurable Results:
Increased daily traffic from 50,000 to 300,000+ unique visitors
Grew print circulation by 150%
Pioneered afaqs.tv in 2012 - launched India's first B2B marketing video platform when online video was nascent
Moderated 25+ conferences, judged major award shows
Mentored 20+ journalists now leading major publications

JournalismEditorial Management

Deputy Editor

May 2002 – Aug 2010 · 8 yrs 3 mos

Journalism

Media2media

Special Correspondent

Jun 1999 – Apr 2002 · 2 yrs 10 mos

Founding team member of Mag.net - Launched India's pioneering print magazine covering internet business and dotcom industry during the dotcom boom (1999-2000).
Key Contributions:
Started as copy editor, quickly transitioned to lead reporter covering dotcom business landscape
Conducted exclusive interviews with dotcom founders and internet business CEOs during the revolutionary internet era
Provided critical industry intelligence during India's first digital transformation wave
Broke major stories on emerging internet companies, digital business models, and technology trends
Developed specialised expertise in covering nascent e-commerce and digital media sectors
Established reputation for accurate, insightful reporting on internet business developments

Journalism

Campaign advertising

Copywriter

May 1997 – May 1999 · 2 yrs

Built creative foundation in advertising agency environment, gaining hands-on experience in brand communication and campaign development.
Core Development:
Mastered brand strategy and consumer psychology fundamentals
Gained insights into agency operations and client servicing
Built expertise in multimedia content creation
Established proficiency in deadline-driven creative environments
Developed understanding of integrated marketing communications