Apr 2022 – Jan 2024 · 1 yr 9 mos · Mumbai

• Work across client categories where there is a digital remit to identify emerging opportunities requiring more digital strategic input, and support new business and digital development
• Industry Narratives: Analyse syndicated resources & internal analytics to understand platform differentiation and create GTM (Go To Market) decks to facilitate “Why Buy?” discussions, towards better monetization of advertising opportunities
• Partner with clients and agencies to implement efficient measurement solutions that can lead to better monetization opportunities for the platform

May 2020 – Mar 2022 · 1 yr 10 mos · Mumbai, Maharashtra, India

• Co-lead development of Annual Business Strategy & identify white spaces for multiple countries within the APAC region
• Set up measurement framework for performance tracking for consistent and competitive growth of Lipton RTD Tea Business
• Inspire stakeholders towards breakthrough innovations by designing research studies as well as spotting trends

Nov 2019 – Apr 2020 · 5 mos · Mumbai, Maharashtra, India

• • Drive business strategy and growth by providing the voice of the consumer. Facilitate this by integrating deep human insights, analytics and facilitating data-driven decisions into day-to-day business operations across all P’s of marketing - proposition, product, pricing, pack, promotion, and place.

Jan 2018 – Nov 2019 · 1 yr 10 mos · Mumbai, Maharashtra, India

• Evaluate media effectiveness and efficiencies of brand campaigns across platforms and help build media insight learnings to drive business growth
• Integrate media channel and multi-platform insights that define the role of each media channel
• Set up framework for ensuring 100% compliance on creative best practices for India

Jan 2017 – Jan 2018 · 1 yr · Mumbai, Maharashtra, India

• • Handle key accounts, business development, client servicing and team management

Dec 2015 – Dec 2016 · 1 yr · Mumbai, Maharashtra, India

• • Frame research designs & draft proposals for a wide range of studies ensuring feasibility in terms of both time and cost without compromising on the quality of deliverables

Apr 2014 – Nov 2015 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Advise business stakeholders on the global sustainability agenda, enabling them to align our sustainable solutions to the global needs to deliver business growth
• Spot global and macro-economic trends to provide strategic feedback on competitor analyses, emerging trends, changing consumer behaviour to various stakeholders in the marketing team

Jun 2013 – Mar 2014 · 9 mos · Bengaluru, Karnataka, India

• Deliver quality intelligence for improved customer experience through market research
• Understand the investment channel partners’ service offerings and recommend inputs for continuous improvements
• Propose thought leadership articles towards building competitive advantage

Jun 2012 – Jun 2013 · 1 yr · Kolkata, West Bengal, India

• • Deliver actionable insights on consumer preference towards the various elements of marketing mix – product, packaging, pricing, positioning, communication, distribution, etc.

Apr 2011 – May 2012 · 1 yr 1 mo · Kolkata, West Bengal, India

• • Work on assignments as a qualitative researcher for a holistic overview depending on project scope need