Mar 2025 – Oct 2025 · 7 mos · Auckland, New Zealand · On-site

• Overdose is the leading Digital Commerce Transformation partner in New Zealand, working with the likes of Stihl Shop, Woop, Barkers, Max, Animates, Sleepyhead, Euromarc, Merchant, Kitchen Things, Nature Baby, Yealands, and many more.
• Capabilities: Strategy, Experience, Technology, Marketing, Search, Data & Insights.
• Offices & Clients in: Sydney, Melbourne, Brisbane, Auckland, Singapore, Seattle & Kyiv.

Feb 2025 – Present · 1 yr 2 mos · Auckland, New Zealand · Remote

• New Zealand is already a tech powerhouse, but there's untapped AI potential in every corner of the country. This is down to AI education & adoption lagging behind innovation.
• The AI Corner spotlights NZ’s AI leaders and shares AI news, events, and jobs weekly to drive awareness and education of the AI ecosystem:
• ↳ Newsletter: https://theaicorner.beehiiv.com/subscribe
• ↳ Podcast: https://open.spotify.com/show/0vjYNzAQknJ0ujzlQumZdM
• ↳ YouTube: https://www.youtube.com/@TheAICornerNZ

Jan 2025 – Present · 1 yr 3 mos · New Zealand · Remote

Jun 2023 – Dec 2024 · 1 yr 6 mos · London, England, United Kingdom

• Passionfruit raised a £9M Series A in July 2024.
• Spearheaded enterprise growth across the USA, Canada, Europe & the UK as the first enterprise sales hire.
• Leadership Team member alongside the two Co-Founders and the Technology Founding Lead. People Manager, mentoring and developing a high-performing team.
• Worked with PepsiCo, Mars, AB InBev, HSBC, MSCI, ADT, and Empire Today across US, UK, and Europe
• Moderated panels in the US and UK.
• As the fastest growing freelance marketing platform, Passionfruit freelancers extend the marketing & creative capabilities of brands.

May 2022 – Jun 2023 · 1 yr 1 mo · Melbourne, Victoria, Australia

• Working with ANZ's largest Universities & Not-For-Profits, and NZ's largest Commercial Accounts to maximise their Salesforce investment.
• 278% to quota. No. 2 in the International Team for total Closed Won for FY23.
• Leading end-to-end solution selling sales cycles proposing Advisory, Cloud Implementation & Strategy engagements.
• Partnering with License Sales Account Executives & Directors on GTM strategies for greenfield and brownfield enterprise accounts.

Oct 2021 – May 2022 · 7 mos · Melbourne, Victoria, Australia

• Traction on Demand was acquired by Salesforce in Feb 2022 to become part of Salesforce Professional Services.
• Regional Sales GTM Strategy Leader and member of Regional LT.
• 140% to quota for FY22
• Coaching team members through sales cycles, and territory and account planning.
• Led enterprise Salesforce implementation pursuits & developed Partner channel with Salesforce Leadership & Sales teams.

Nov 2019 – Aug 2021 · 1 yr 9 mos · Vancouver, Canada Area

• Partnered with San Fran's mid-market and enterprise High-Tech businesses to drive Marketing Cloud and Pardot projects (Cisco, SurveyMonkey, Shopify, Okta, Cloudflare, Epicor & Auction.com etc.).
• 105% to sales target of FY21 in greenfield territory to support Salesforce AEs sell license deals.
• #2 Top Selling Rep in FY22. Led end-to-end $1m sales cycles in partnership with Executives & C-Suite.
• Led initiatives with delivery to grow the Practice - market offerings, lead gen events, mentoring.
• Traction on Demand was the world's largest dedicated and most trusted Salesforce implementation and consulting partner prior to the Salesforce acquisition.

Dec 2018 – Nov 2019 · 11 mos

• Assumed responsibility for a second global advanced nutrition business unit.
• Transferred to Amsterdam to apply a digital lens to a traditional B2B business & lead the digital marketing strategy within a cross-functional start-up team.
• Led the redevelopment of a lead-generation website for global business units.
• Lead generation campaign management.
• Digital marketing leader and coach.
• Full digital channel management.

Mar 2018 – Dec 2018 · 9 mos

• Transferred to Amsterdam to apply a digital lens to a traditional B2B business & lead the digital marketing strategy within a cross-functional start-up team.
• Led the redevelopment of a lead-generation website for global business units.
• Lead generation campaign management.
• Digital marketing leader and coach.
• Full digital channel management.

Sep 2017 – Dec 2017 · 3 mos

• Identifying and researching potential blockchain initiatives throughout Fonterra's supply chain. Position paper prepared for the Fonterra Management Team and Board.

Jan 2017 – Mar 2018 · 1 yr 2 mos

• Charged with migrating digital activities in-house. Ownership of growth strategy for five loved NZ dairy brands - Perfect Italiano, Symbio, Primo, De Winkel and We Are What We Eat.
• Full digital channel management and campaign execution.
• Marketing Automation strategy design and execution.
• Led initiative to optimize and redesign all major digital assets.
• Managed implementation of Salesforce Marketing Cloud, launched new dashboard reporting tool, DOMO, & migrated site suite to new CMS.

Aug 2016 – Dec 2016 · 4 mos

• Led feature enhancement process of farmer-facing web and mobile apps.
• Managed digital content delivery process.
• Dashboard reporting on farmer-facing product telemetry data for Senior Executives.
• Coordinator of Senior Givernance Forums.
• Led enablement across farmer-facing Fonterra Area Managers.

Feb 2016 – Aug 2016 · 6 mos

• Executed paid, owned and earned digital marketing strategy to grow We Are What We Eat recipe brand.
• Led E2E campaign development and execution of in-store shopper marketing campaigns.
• Responsible for sales data analysis and reporting to support up-sell/cross-sell initiatives.

Sep 2015 – Feb 2016 · 5 mos

• Managed content amplification strategy of video content via digital channels
• Filming logistics and planning assistant.
• Coordinated various marketing collateral and competitions, supporting internal stakeholders managing the Fonterra Milk For Schools programme

Dec 2014 – Aug 2015 · 8 mos

• Crisis Management comms lead & developed Crisis Management Plan. Award received.

Nov 2013 – Jan 2014 · 2 mos · Tennyson St, Wellington

• Part time role during University holidays. Built websites & assisted with creating paperless business environments.

Sep 2012 – Nov 2014 · 2 yrs 2 mos · Tennyson St, Wellington

• Part time job throughout University. Full digital channel management.

Mar 2012 – Sep 2012 · 6 mos · 293 Princes St, Dunedin

• Took a year of studying as part of the Otago University Internship programme. Full time gig, supported with content marketing for the Tourism Dunedin website and Dunedin Scarfie Social Media page. Managed creation of Org-wide image library.