Aug 2022 – Jan 2025 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• Roles and Responsibilities :
• Leading pan-India and global Tech Bootcamps business for upGrad that aims at servicing potential learners in INDIA, EMEA, NA and APAC while creating alternative revenue streams, initiating NPD/Program Launches and setting course for GTM
• ~ Currently driving strategic growth by adding 4 Cr - 5 Cr MoM to the topline with an ARR exit of Rs 60 Cr in the B2C segment
• ~ Successfully launched the Gen AI & ML Bootcamp which is currently seeing good traction in the domestic segment
• ~ Spearheaded performance improvement for upGrad Bootcamps’ frontline sales from 25 lacs to 4 Cr monthly, acquiring 9000+ learners
• ~ Reduced burns at an average of 12%-15% MoM by regularly intervening in RoAS, currently trending at 2.8~3
• ~ Led regional revenue management for NA, EMEA and APAC with an acquisition of 80~100 learners while penetrating into the working professionals segment
• ~ Initiated and led the Referrals and Renewals vertical as an alternative revenue stream with a contribution of 25%-30% to the topline
• ~ Introduced WBR to maintain cadence between Sales, Delivery Ops & Program Mgmt to streamline inter-function teething issues
• ~ Maximised GMs at 85% across FSD, DS & UI-UX programs while decreasing trainer costs from 4000/- per hour to 2500/- per hour on an average
• ~ Instrumental in exiting the AMJ-2023 CSAT score at 4+ with a highlight against trainer likeability at 4.21
• ~ Sales Efficiency analysis, regular trainings of the ACs which aided in maintaining an industry-high L2P% of 4.5% across lead sources
• ~ Reduced the Refund% rate from a whopping 10% to <5% in a span of 4 months by preempting loan finance issues and strategic changes in comms
• ~ Scaled the team to 120+ counsellors, 10 Mgrs and 4 Sr Mgrs within a span of 8~10 months to build capacity while developing on-ground capability
• ~ Mid-funnel marketing strategies, Daily AC-level Input metrics analysis with a robust feedback loop via Mgrs

Feb 2020 – Nov 2021 · 1 yr 9 mos · Mumbai, Maharashtra, India

• ~ Strategically built the Referral Sales team up from scratch, delivered an upwards of Rs 50 lakhs per week, WoW, in India & US sectors
• ~ Sales Strategy - spearheaded entry into the ANZ (Australia NZ) vertical, delivered an upwards of Rs 30-35 lakhs WoW while maintaining excellent conversion % and ARPU of an upwards of Rs 38000
• ~ Successfully penetrated into the India markets via Live (1:1) , Dead (1:2), No Laptop live leads, (1:6) etc
• ~ Leading 450+ resources comprising interns, TLs, Sr Mgrs and Dir on a daily basis towards one single goal of contributing to the P&L of WhiteHat Jr
• ~ Capacity Building - Scalability from 1x to 10x and 10x to 100x
• ~ Member of “Knights of The Order” and a regular panellist at “Meet The Leader” programs
• ~ Strategic interventions in the category-mix by leveraging Basic, Standard, Premium and Frontier packages to increase volume and value
• ~ New Business Development- Ingress into the US, Australia, New Zealand, UK, Singapore & Philippines market
• ~ Widely regarded as a Process Leader who brings in best practices into the system – regularised work patterns at the frontline POS
• ~ Retention of customers while adding to the Referral base
• ~ Maintained excellent levels of input throughout the cohort while motivating Sales Managers and TL/DITs to convert from a low base – SMs have clocked to the tune of 240 minutes+

Mar 2017 – Feb 2020 · 2 yrs 11 mos · Mulund

• Responsible for revenue generation, Go-To-Market strategies & market intelligence across the central region.
• In my portfolio, I currently have an eclectic mix of Under Construction and RTMI/OC received properties ranging from Rs 40 lakhs to 12 Cr that span from the affordable to the uber luxury segment in the Mulund & Bhandup region, MMRA - 9 residential and 2 commercial properties to be exact (& several 100 acres of land development in the pipeline) . This roughly encompasses 2500 Cr worth of inventory.
• Handled 7 residential and 2 commercial properties with a sale portfolio ranges from Rs 40 lakhs to Rs 16 Cr with a value of Rs 2700 Cr approximately
• Generated a revenue of 80 Cr in fresh sales at Marathon Monte Carlo, achieving an almost 333% growth in sales in the financial year 2018-2019 where the average ticket size of a unit is Rs 7 Cr
• Achieved 100% sellout of Marathon Eminence (SRA) in the 1st phase, ticket sizes of Rs 1 Cr to 1.3 Cr
• Responsible for naming and positioning of Marathon Millennia (SRA), had also generated Rs 50 Cr approx. in sales
• Achieved 100% of targets in Q2’19 at Monte Plaza (retail and offices), clocking a revenue of 55 Cr to 60 Cr approx.
• Maintained a healthy mix of 80% outright sale versus 20% lease - closed an OUTRIGHT sale of 12 Cr++
• Leave and license with a restaurant brand and India’s largest community gym brand
• NPD - Launched Marathon Neo Homes in the affordable segment (SRA) with apartments between Rs 40 lakhs to Rs 60 lakhs

Dec 2013 – Mar 2017 · 3 yrs 3 mos · Mumbai Area, India

• Managed sales for a luxury real estate portfolio valued at 50 Billion INR, achieving monthly sales of 10-20 Cr.
• Executed innovative BTL marketing campaigns, enhancing brand visibility and customer engagement.
• Analyzed sales trends to develop targeted strategies, ensuring alignment with project business plans.

Jun 2012 – Dec 2013 · 1 yr 6 mos · Aurangabad Area, India

• Key Result Areas:
• Coordinated with a distributor independently with a volume capacity of 50KL per month
• Analyzed various markets and tracked growth areas of different market spaces such as MCO, PCO, CT, etc. in the district
• Handled new account acquisition and streamlined collections in the HD segment
• Studied sales trends and various channel of sales in B2B, HD and retail
• Highlights:
• Recorded a potential customer universe of 40 customers in the Gandhidham, Bhuj, Anjar area in the HD business
• Implemented several Go- To- Market strategies which resulted into maintaining growth percentage of 105% for distributor at Aurangabad
• Managed the training & development of DSRs and SO which led to a 17% rise in effective calls
• Generated volume sales through SISO and Mandi activities by coordinating with rural teams
• Executed CRB Re- launch through dealer meets at Jalna, Hingoli and Aurangabad
• Drove synthetics by up-selling and added value and volume growth by driving 8x4x1 model
• Acquired a customer who gave a spurt of 20kl to the direct HD business

May 2011 – Jul 2011 · 2 mos · Kolkata Area, India

• Streamlined sales process by reducing the gap in DPL (dealer per lakh) from 292(gap till Mar’11)
• to 290, concentrating on a specific channel, mainly the kiosks
• Successfully drove an increase in sales at KATs (Key Accounts), GTs (General Trade) and Kiosks
• by 3% volume cumulatively
• Recommended way-forward for the confectionary vertical of Britannia India by comparatively
• analysing brand Treat-O against Oreo(Kraft foods)
• Managed the various channels of sales at Britannia India, giving impetus to key result areas such
• as visual merchandising, relationship building and after sales service
• Managed the ECOs(Effective Coverage Outlets) of 4 major distributors in the Kolkata Metro Area
• along with the DSRs(Distributor’s Sales Representatives)