Vivek Malhotra — CEO
Hi, Cross Media Marketing, Analytics & weaving them to build compelling narratives has my strength thru my career. Having worked across digital, broadcast, publishing, social networks, gaming, AI & having served on boards,governing councils and tech comms of currencies and think tanks, I appreciate consumer and client needs fairly well. I have an exposure with global companies, building big media brands, demonstrating the sensibility to understand regional domains and have enjoyed bringing creative solns as breakthroughs. Would love to have a conversation through this platform with anyone who wants to be mentored or would wish to groom me. I currently lead the consumer revenue, mktg, strat planning, on air promo divisions across digital, TV and Print properties of the pioneering India Today Group. Also serving as the Chair of Digital Ad Committee at IAMAI, and as a board member on IRS, the largest continuous research study in the world, and a member of the Tech comm of world’s largest Audience Measurement currency (BARC). I additionally contribute as Co Chair, Branding & Mktg Council at ASSOCHAM and lead the AI Research Task Force. Have previously worked with India extensions of international brands like CNBC where I set up their Viewership Intelligence Unit ‘The Edge’. As the former mktg head of Bloomberg, was involved in the brand’s entry into the Indian TV space. Enjoyed hands on experience across all verticals of News namely Regional News, Eng Business, Hindi Bns, Eng Gen and Hindi Gen News. Have centrally led a marketing team of a 20 radio station network. Many Firsts that continue to excite me as memories • Introducing paywalls and micropayments and renewing focus on consumer revenues • Developing fused learning across YouTube,Twitter,Facebook,GA, comScore,AppsFlyer, Hasoffer,Similarweb,Clevertap,Crowdtangle & TV impressions as a One View mktg decision making framework • Launch of India’s 1st Connected Devices Stream and Digital First Video Destination for News • India’s No.1 Magazine’s Brand’s Extension into Television, India’s First national News Quiz, Performance Marketed Mass Hindi Culture Fest and have closely worked on some of India’s biggest IPs: India Today Conclave, Agenda Aaj Tak,Debt to Life series,safaigiri,AutocarAwards,globally acclaimed‘The Assignment’, The Pitch VC show, and variations of augmented reality. I hold Aajtak’s sponsorship of kingsXI IPL team close to me, TigerShroff’s launch of eSports League & remain obsessed with today’s influencers and online reputation and decoding consumer’s …and my own Life Time Value
Stackforce AI infers this person is a Media and Marketing Executive with extensive experience in digital transformation and brand management.
Location: Delhi, India
Experience: 22 yrs 3 mos
Skills
- Marketing
- Digital Transformation
- Brand Management
- Media Planning
- Event Management
- Public Relations
- Digital Marketing
- Innovation
Career Highlights
- Led successful launch of INDIA TODAY TV.
- Pioneered innovative marketing strategies in media.
- Extensive experience across digital and traditional media.
Work Experience
India Today
Group CMO & COO Strategy (7 mos)
TV Today
Group CMO & COO(Consumer Revenue)|COO(Enterprise Strategy) (10 mos)
Group CMO (India Today Group) and COO Consumer Revenues (2 yrs 3 mos)
Group Chief Marketing Officer (INDIA TODAY Group) (6 yrs 3 mos)
VP Marketing, Strategic Planning and Research, On Air Promotion and Business Head Animation (1 yr 9 mos)
VP, Marketing, Research and Special Projects (2 yrs 6 mos)
BloombergUTV
Senior VP Marketing, PR and Research, BloombergUTV (3 yrs)
Star News
Head Marketing Services (1 yr)
CNBC TV18
Revenue Planning and Strategy (4 yrs)
