Jan 2024 – Present · 2 yrs 4 mos · Greater Paris Metropolitan Region

• Towake intervient dans les écoles de commerce, universités et entreprises (campus alternance), pour accompagner les jeunes dans le développement de leurs compétences relationnelles, comportamentales et qualités humaines. www.towake.fr
• Towake works in business schools, universities and companies (alternating campus), to support students in the development of their interpersonal skills and human qualities. www.towake.fr

Sep 2022 – Present · 3 yrs 8 mos

Sep 2020 – Present · 5 yrs 8 mos

Jun 2020 – Present · 5 yrs 11 mos

• Institute of Psychology

Aug 2019 – Present · 6 yrs 9 mos · Verneuil-sur-Seine, Île-de-France, France

• Professor of Marketing, Communication and Business Spanish (Bachelor). Pedagogical follow-up of the students in alternation, meeting with the tutors and identification of partners. Jury of examination.

Sep 2014 – Aug 2021 · 6 yrs 11 mos · Firfol, Normandy, France

• Creation of educational projects for students and logistical management of training actions. Participation and organisation of trade fairs and open houses (journées porte ouverte). Prospecting and development of the network of companies and pedagogical follow-up of students in alternance.

Aug 2010 – Jul 2014 · 3 yrs 11 mos · Greater São Paulo Area

• School Language Institute accredited to the Madrid Chamber of Commerce and to the University of Salamanca.

Aug 2010 – Jul 2013 · 2 yrs 11 mos · Brazil

• Professor of Marketing, Communication and Negotiation. ECOLE DE COMMERCE à São Paulo, associé à l’ESSCA-Paris.

Aug 2008 – Jul 2011 · 2 yrs 11 mos · Greater Barcelona Metropolitan Area

• Analytical Marketing: market investigation, price analysis, defining prices and rates for the year, competition studies, profitability and margins calculations, brand and product positioning. Strategic marketing: set up of the annual marketing plan. Communication: development and promotion launches to increase sales, product launches. Logistical Marketing: rationalization of products range, management of the monthly forecast, linking directly with logistics department for local warehouse and the central. Marketing: sales campaign launches - monthly or bimonthly. Market research. Quarterly promotions for distributors aimed at increasing sales volumes.

Sep 2007 – Aug 2008 · 11 mos · Greater Barcelona Metropolitan Area

• Complete management of the selection process, work out of job descriptions, advert creation, CV screenings, personal interviews with candidates (technical and aptitude), qualitative and quantitative report realization. Final candidate presentations, interview coordination. Sales strategy development.
• Sales: management, data base management and new leads research, in contact with area, technical, production and HR Directors in client companies. Budget negotiations, and professional assessments for clients and candidates. Preparation of sales proposals, writing of candidate reports and articles, presentation for business schools and training.

Jun 2004 – May 2007 · 2 yrs 11 mos · Greater Barcelona Metropolitan Area

• Function: set up of the annual marketing plan, development and promotion launches to increase sales, product launches, training of personnel and external clients, implementation of new projects, setting up of the early sales strategy. Product testing in labs to determine technical application. Trade Marketing: trade marketing actions with clients of the Akzo Network, at the Iberian level (70 shops) and with dealers (10 shops). Analytical Marketing: market investigation, price analysis, defining prices and rates for the year, competition studies, profitability and margins calculations, brand and product positioning at national and international levels, weekly reports and follow up of volume of sales with top clients. Logistical Marketing: rationalization of products range, management of the monthly forecast, linking directly with logistics department for local warehouse and the central in Holland. Control of sell-by dates, quality control supervision. Paper work for return products between clients and warehouse. Communication: annual organization of media supports, magazine insertions. Design and creation of brochures and catalogues. Events organization, presentations and trade shows. Press releases. Article publications, and interview with the press. Writing up of Communication material for adverts, creation and maintenance of web site. Translation of technical specs, contacts with providers, advertising agencies, administrative tasks and selection of promotional material. Update of database and of the CRM customer service tool. * (Participated in the introduction of the water based paint project in the peninsula. EU Norms).

Sep 2000 – Aug 2003 · 2 yrs 11 mos · Greater São Paulo Area

• Design and creation of advertising campaigns. In charge of organising the companies presence at
• key trade shows and responsible for event organisation. Management and negotiations with suppliers (media). Development of the annual media and communication plan (projects, strategy and costs). Management of promotions and sales operations at different points of sales.