Aug 2021 – Oct 2022 · 1 yr 2 mos · India

• Taran helps enterprises and startups with customized, scalable and easy-to-deploy decision management solutions & related advanced analytics, especially in credit risk management area.
• Our flagship product is state-of-the-art decisioning platform, TaranDM (www.tarandm.com) and our clients include traditional banks, FinTechs (Lending, Banking, BNPL, etc), eCommerce, and others.
• Contact rshukla@taran.ai to discuss how we can collaborate and/or for a demo

Feb 2020 – Nov 2022 · 2 yrs 9 mos

• Consulting iAudited on their Strategy & Business Development for Asia.
• Our aim is to harness data into insights and action points from those areas that have traditionally lacked digital touchpoints.
• Industries we focus on: Automotive, Aviation, Hospitality, Manufacturing, QSR/Cafe/Restaurants, Food Processing, Healthcare

Jul 2019 – Present · 6 yrs 9 mos

• I work as an independent consultant in the field of Market Entry, Go-To-Market Strategy, Consumer Brands Marketing (Omni-Channel) and General Management.
• Most Recent Project:
• Efficiently grew top-line revenue 4X while bottom-line increased only 0.5X in a low involvement consumer goods category (eco-friendly & toxic-free home cleaning products), achieving Net Unit Sale Positive Margin
• Defined the Brand, structured the marketing processes, scaled advertising & thereby sales in a sustainable manner across platforms. Built collaborative agency partnerships & channel specific strategies to optimize ROI
• Other Projects:
• Helped launch & execute Asia Pacific projects for an innovative market research company in the field of video driven insights, deriving on my past experience in China, Turkey & India to deliver rich insights & define clear SOPs while operating in the region
• Consulted a new tea brand being launched in the UK with sourcing from India. Helped the founder define the brand strategy & key positioning to compete with the gourmet tea market.
• Happy to discuss ideas and opportunities and make this world better together!

Mar 2018 – Jun 2019 · 1 yr 3 mos · South East Asia

• iPrice Group runs a meta-search & aggregation platform across 7 SEA countries exposing consumers to price comparison, product discovery and daily deals in the eCommerce, Travel and on-demand services space.
• Delivered 40% growth vs. OP via revenue generation strategies, boosting cash flow while deepening client relationship with a clear focus on their KPIs that helped iPrice become their #1 leads partner
• Partnering closely with Product team, boosted monetization significantly in the Fashion category, by executing strategy that makes iPrice the #1 partner for multiple global luxury players as they enter & grow in SEA market. In the electronics category, insight driven product development requests led to growth in consumer trust in our recommendations as well as monetization for our partners.
• Coached and developed team of 16 members, playing the role of Product Owner as we transition to an Agile setup in our quest to further strengthen our partnership with top players like Lazada, Shopee, Grab, Tokopedia, Bukalapak, Zalora etc

Jan 2017 – Dec 2017 · 11 mos · Greater Paris Metropolitan Region

• One Year MBA program across both campuses of INSEAD: Fontainebleau (Paris) and Singapore.

Feb 2015 – Oct 2016 · 1 yr 8 mos

• Led a US$2MM account that offers innovation & brand strategy consulting for one of the world’s top FMCG companies with brands that have US$2.5 Billion in revenue across North Africa, Middle East, Turkey & East Europe region, in addition to 2 global home cleaning brands which are based out of global headquarter (frequent travel to London, Brussels & Rotterdam). Indirect responsibility of a team of 20 consultants with half of the team based in Brussels while others were spread across UK, France and Turkey.
• Turned around a declining client-agency relationship to bring client satisfaction at this global leader in FMCG to a historic high, evidenced by the client awarding a special individual reward with personal citation.
• Turkey (country) specific Innovation Business Partner role to work with Nielsen Client Business Partners and develop new business for the Innovation Practice in Turkey.
• Managing and developing in-house talent in the region (EMEA) and across geographies to grow the human side of our business.
• Part of Nielsen Turkey Country Management Team (youngest ever member of country executive) providing significant exposure, learning & visibility across the global Nielsen leadership.

Jan 2014 – Jan 2015 · 1 yr

• Doubled the business to US$2MM, tripled the team size and worked with clients spread across four locations (Shanghai, Singapore, Mumbai & Johannesburg) in a challenging period.
• Delivered brand positioning & market entry consulting in-person to senior management of a billion dollar brand at London & New York, which was instrumental in the brand’s launch in the Chinese & Brazilian men-grooming market.
• Received an out-of-turn promotion for significant contribution to the business in a challenging environment

Aug 2010 – Dec 2013 · 3 yrs 4 mos

• Led a US$0.7 Million project for the world’s biggest hot beverage brand across 7 countries uncovering opportunities worth US$80 Million in a white space hybrid category in markets like France, Australia, China, Turkey, US and Saudi Arabia.
• Consulted one of the biggest FMCG Company during the pre-launch & post-launch phase of one of their flagship brands in China, which helped beat targets by 20%. Also involved in their long term innovation & communication strategy.
• Executed key 'Strategic Understanding Projects' across markets to help redefine company strategy by sharpening each brand's role in the portfolio to drive growth at the brand as well as portfolio level.
• Coached and developed a team of 4 consultants, overseeing resource planning, training and performance.
• Part of the global client servicing team for a top three FMCG company, with colleagues and clients based in UK, Belgium, France, Singapore, South Africa and India.

Jul 2008 – Jul 2010 · 2 yrs

• At the end of the 2 year term, was leading a team of 7 analysts that assisted global Nielsen Innovation Consulting teams deliver pre-launch innovation consulting to FMCG Companies, growing the scope of business we worked on from US$1.5 Million to US$8 Million.
• Co-drafted & implemented the updated training program for new analysts joining the function.