Betsy Ayala

CEO

San Francisco, California, United States15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in building internal communications from scratch.
Proven track record in aligning messaging with business priorities.
Strong focus on enhancing workplace experience and executive operations.

Stackforce AI infers this person is a SaaS communications and branding expert with a focus on internal alignment and employee engagement.

Contact

Skills

Core Skills

Internal CommunicationsWorkplace ExperienceEmployer BrandingRecruitment Marketing

Other Skills

Messaging StrategyPolicy CommunicationEmployee EngagementStory IdeationTeam LeadershipInformative StorytellingExecutive CoachingEngagement StrategyEmployee CommunicationsStrategic Employee Communications StrategyCampaign ManagementChange & Organizational CommunicationsInternal & Executive CommunicationsTalent ManagementCrisis Communications

About

I lead internal communications and workplace experience for Eightfold AI, focused on helping the organization stay aligned as we scale. I thrive in complex environments where priorities are shifting, teams are growing quickly, and leaders need to communicate clearly and consistently. My role is to bring structure and clarity to that. I define how company priorities, decisions, and changes are communicated so employees understand what matters and where to focus. I focus on helping companies move faster by making priorities, decisions, and expectations clear across the organization. I’ve built internal communications functions from the ground up, including designing and launching a global intranet and establishing the systems and governance needed to support communication at scale. Over time, my scope has expanded beyond communications to include workplace experience and executive operations, giving me a more complete view of how teams operate and how leaders show up. I’m most effective in roles where internal communications is expected to drive alignment and execution, not just messaging.

Experience

15 yrs

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 6 mos

Current Experience

Eightfold ai

3 roles

Director, Internal Communications & Workplace Experience

Aug 2025 – Present · 9 mos

Lead company-wide internal communications and workplace experience, partnering with the CEO, CPO, and executive leadership team to align messaging with business priorities and organizational performance. Own the strategy and execution of leadership communications across company forums and core channels, ensuring clarity, consistency, and visibility at scale.
Expanded scope to include global workplace experience and oversight of a distributed Executive Assistant team supporting 11 executives, strengthening leadership operations and cross-functional coordination across regions.
Key contributions:
Set company-wide internal communications strategy in partnership with CEO, CPO, and CLT, aligning messaging to business priorities and organizational performance
Partner with executive leadership to shape company-wide communications during periods of growth, change, and reorganization
Shape executive narratives for key business moments, company forums, and leadership decision points
Partner with senior leaders to design and deliver content for All Hands, ExLT sessions, and Annual Kick Off
Strengthen alignment across teams through consistent communication of priorities and decisions
Play a central role in cross-functional change management efforts across People, IT, and business teams

Messaging StrategyPolicy CommunicationEmployee EngagementStory IdeationTeam LeadershipInformative Storytelling+9

Director of Internal Communications and People Strategy

Feb 2023 – Aug 2025 · 2 yrs 6 mos

Built the internal communications function from the ground up, establishing it as a strategic partner to the CPO, business partners, and executive leadership team. Led company-wide communications strategy aligned to business priorities, including defining how OKRs were communicated and reinforced across a global employee base.
Partnered closely with the People team on engagement and key initiatives, including return-to-office strategy, employee listening, culture and experience efforts, and DEIB council initiatives. Established and scaled Leadership Huddles in partnership with Business Partners to improve manager alignment, communication consistency, and leadership effectiveness across the organization.
Key contributions:
Built and scaled internal communications, including channels, messaging frameworks, and communication rhythms
Drove alignment to annual and quarterly OKRs through All Hands, leadership communications, and manager toolkits
Partnered with leadership on high-impact initiatives including performance management, benefits changes, and return-to-office strategy
Led communications for organizational changes, including restructures and workforce reductions, with rapid turnaround and clear manager guidance
Launched employee listening programs and translated insights into leadership action and communication strategy
Built leadership communication programs to improve transparency, consistency, and credibility across the organization

Director of Internal Communications & Employer Brand

Nov 2021 – Feb 2023 · 1 yr 3 mos

New relic, inc.

Senior Talent Acquisition Brand Manager

Nov 2019 – Nov 2021 · 2 yrs · San Francisco, California · On-site

Led global recruitment marketing and employer brand efforts, partnering with Recruiting, Marketing, and Internal Communications to support hiring across key markets.
Focused on building scalable systems and content that improved how recruiters engaged candidates and how the company showed up across the hiring experience.
Key contributions:
Aligned employer brand strategy with global hiring priorities and business needs
Developed candidate personas, messaging frameworks, and content to improve engagement with passive talent
Built and executed global hiring campaigns using targeted content and digital strategy to strengthen pipeline performance
Supported the shift to fully virtual candidate experiences during COVID-19, including online office tours and digital engagement content
Designed and launched a virtual events toolkit to standardize candidate experiences and introduce ROI measurement across recruiting events
Partnered cross-functionally on ATS implementation, contributing to recruiter workflows, messaging, and candidate experience

Employee EngagementStory IdeationInformative StorytellingEngagement StrategyEmployee CommunicationsStrategic Employee Communications Strategy+6

Docusign

Senior Employer Brand Manager & Internal Comms Lead, USA | Information Strategy • Internal Marketing

Feb 2017 – Oct 2019 · 2 yrs 8 mos · San Francisco, CA · On-site

Led employer brand and internal communications during a period of rapid growth, including IPO and M&A activity, partnering with HR, Marketing, and leadership to strengthen alignment and attract top talent globally. Focused on building consistent, scalable messaging across regions while supporting employees and candidates through high-impact company moments.
Key contributions:
Hired to design and implement the company’s global intranet, launching with ~1,800 pages of employee-requested content and establishing governance, audits, and a network of 50+ contributing publishers
Owned ongoing intranet strategy post-launch, using reporting and analytics to guide content, improve usability, and ensure continued adoption as the company scaled
Developed global employer brand and internal communications strategies across AMER, EMEA, and APAC, balancing regional localization with global consistency
Partnered cross-functionally to strengthen internal messaging during IPO and M&A periods, improving clarity around stock options, media protocols, and company updates
Co-led production of Global All Hands events, including speaker preparation, content development, and audience engagement
Built and maintained content and editorial processes to support consistent messaging across internal and external channels

Messaging StrategyPolicy CommunicationEmployee EngagementStory IdeationTeam LeadershipInformative Storytelling+9

Greenhouse software

Talent Marketing Manager | Targeted Hiring Campaigns • Thought Leadership

Nov 2015 – Jan 2017 · 1 yr 2 mos · San Francisco, CA · On-site

Led employer brand and recruitment marketing strategy to strengthen Greenhouse’s visibility and attract top talent during a period of growth.
Developed and led the company-wide Glassdoor strategy, resulting in a 5-star rating and #1 Best Places to Work (SMB) recognition in 2017.
Key contributions:
Built and scaled employer brand presence across the careers site, Glassdoor, LinkedIn, and social channels
Developed and launched targeted talent campaigns, including a Women in Sales initiative that increased applications by 15%
Created and launched the Grow at Greenhouse culture blog, expanding storytelling and employee voice
Secured employer brand placements in external publications including Built In NYC and Jopwell
Drove increases in career site traffic and inbound applications through integrated content and campaign strategy

Messaging StrategyPolicy CommunicationEmployee EngagementStory IdeationTeam LeadershipInformative Storytelling+8

Yahoo

Talent Community & Employer Brand Manager | College Recruiting • DEIB Hiring • Engineering Brand

Dec 2014 – Nov 2015 · 11 mos · Sunnyvale, CA · On-site

Started with BrightRoll, which was acquired by Yahoo! Led employer brand and talent community efforts to attract technical talent, partnering closely with Engineering and Marketing to build early recruiting infrastructure and brand presence.
Key contributions:
Built and executed employer brand strategy across digital and in-person channels, including careers site, social media, events, and recruiting programs
Co-organized Data Driven Women, a Bay Area meetup community of 1,500+ members highlighting women leaders in tech
Built a data-driven university recruiting program that reduced costs by 30% while increasing hiring and campus brand awareness
Managed a $200K+ annual university recruiting budget, overseeing strategy, analytics, and school partnerships
Partnered cross-functionally to launch conference and community engagement programs, increasing technical brand visibility and candidate pipeline

Policy CommunicationEmployee EngagementStory IdeationTeam LeadershipInformative StorytellingEngagement Strategy+6