Elizabeth Papasakelariou

CEO

New York, New York, United States28 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years in digital transformation for CPG brands.
Led award-winning campaigns for major global brands.
Expert in building client-agency relationships.

Stackforce AI infers this person is a leader in MarTech with a focus on digital transformation and integrated marketing strategies.

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Skills

Other Skills

Tri-LingualMultilingualMarketingCreative StrategyStrategyMarketing StrategyAdvertisingAccount ManagementCreative DirectionIntegrated MarketingLeadershipManagementTelevisionBrand DevelopmentBrand Management

About

With 20+ years’ experience, Liz’s focus is on how to bring CPG brands into the new era of digital transformation. Depending on client needs transformation can range from setting a strategic vision, understanding how data plays a role, introducing new ways of working and restructuring the marketing organization to be ready for change. Liz works to help build relationships between client partners and the agency for best-in-class solutions at a local, national, and global level. Liz has helped foster brands such as P&G, Edgewell, Nestle and L’Oreal brands.

Experience

Publicis sapient

2 roles

Group Vice President, Managing Partner

Sep 2022 – Present · 3 yrs 7 mos

VP/Fellow, Executive Client Partner

Jan 2018 – Present · 8 yrs 3 mos

Chief

Founding Member

Sep 2021 – Present · 4 yrs 7 mos · Miami, Florida, United States

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Sapientrazorfish

Senior Client Partner

Jan 2017 – Present · 9 yrs 3 mos · Greater New York City Area

Sapientnitro

Director of Client Services

Aug 2014 – Present · 11 yrs 8 mos · Greater Chicago Area

Ogilvy & mather

VP, Global Account Director

Dec 2011 – Jun 2014 · 2 yrs 6 mos · Chicago, IL

Key role in creating the centralized operational model for SCJ International
Instrumental in defining and operationalizing the global centralization model between global OM HUBs/Agency partners and SCJ local offices
Instrumental in combining disciplines (mass, digital, shopper) under one leadership, creating a benchmark integrated (IMC) approach
Directly managed 2 categories and 3 products in 10+ countries. (Glade, Kiwi, BAMA)
Account lead on clients largest global category (Air Care) with Glade
Sole Global account lead for Shoe care category (BAMA and Kiwi)
Orchestrated, managed and delivered more than 5+ IMC campaigns in 10+ countries, many of them at the same time

Lapiz

Account Director

Oct 2009 – Dec 2011 · 2 yrs 2 mos

Account lead for Procter & Gamble Brands- Gain, Dawn, Always, Bounty, Charmin, Herbal Essence, Pepto Bismol, Prilosec OTC, Clear Blue, Secret, Tampax
Member of the Lapiz Senior Team, participating in major decisions and long term business vision
Lead role in designing and implementing business, strategic and creative ideas for Lapiz largest client – P&G
Manage team of 5 that work across all P&G brands
Lead team in the succesful launch of Gain Dish- surpassed yearly goal by 50%
Key leadership in integrating mutiple agency teams towards succesful campaign launches
Lead team in strategy development for Bounty campaign; that then lead to 2 Gold Cannes Awards winning creative
Lead team in strategy development for Charmin that then lead to a Gold Effie for effectiveness
Leader of organic growth by aquiring 1-2 additional brands over 3 years
Key member in Global leadership teams (Gain, Always)
Responsible for Account Management training for all agency, even outside P&G business; aka: the "Papa" bootcamp
Speaker at ANA Multicultural Convention 2010

Lapiz leo burnett

Account Supervisor

Sep 2006 – Nov 2009 · 3 yrs 2 mos · Greater Chicago Area

Accounts: Kellogg's Cereals (Special K, Frosted Flakes, Frosted Mini Wheats), Chase Bank, Toys R Us
Lead the re-launch of the JP Morgan Chase Bank and key member in the development of the strategic vision that endures even after client left the agency (Juntos se Puede – Chase Bank)
Lead team in strategy development for Kellogg's Frosted Mini Wheat campaign that then led to Silver Cannes Award
Lead team in strategy development for Kelogg's Special K that then led to a Silver Effies for effectiveness
Presented year plans in front of Global Leadership teams (Kellogg’s)