Pratyush Saxena

Growth Manager

Bengaluru, Karnataka, India2 yrs 9 mos experience

Key Highlights

Achieved 10-15% increase in campaign open rates.
Executed data-driven marketing strategies using SQL.
Successfully collaborated on performance gap analyses.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in CRM and digital marketing strategies.

Contact

Skills

Core Skills

Customer Relationship Management (crm)Digital MarketingLead GenerationSalesMarketing

Other Skills

Pay Per Click (PPC)CRM IntegrationA/B TestingMobile MarketingMarketing AutomationEmail MarketingAdvertisingPerformance MonitoringData TrackingStrategic ThinkingClient CoordinationMarket ResearchCanvaAnalytical SkillsDigital Strategy

About

Currently contributing to Swiggy's growth marketing team, leveraging CRM platforms like CleverTap and MoEngage to optimize Push Notifications, WhatsApp, and Email campaigns. Applied data-driven strategies through SQL queries and analytics, resulting in measurable improvements in open rates, CTR, and delivery rates. Collaborated on root causes analyses to identify performance gaps and implemented solutions that boosted campaign effectiveness. Completed a PGDM in Marketing & HR at the International School of Business & Media, building on prior experience in digital marketing across industries. Adept at aligning marketing strategies with organizational goals, ensuring impactful customer engagement. Motivated by a commitment to data-driven decision-making and innovation in marketing.

Experience

2 yrs 9 mos

Total Experience

9 mos

Average Tenure

Current Experience

Swiggy

Senior Growth Marketing Executive

Oct 2024 – Feb 2026 · 1 yr 4 mos · Bengaluru · Remote

Create and execute Push Notifications, WhatsApp, and Email campaigns using CleverTap, MoEngage,
and other CRM platforms to enhance customer engagement and retention.
Ensured precise audience segmentation by running 50+ SQL queries in Snowflake.
Monitored and analyzed key performance metrics, achieving a 10-15% increase in open rates, 5-7% improvement in CTR, and maintaining a 50%+ delivery rate across campaigns.
Conducted 10+ Root Cause Analyses to identify performance gaps and implement optimization
strategies, leading to a 12% boost in campaign effectiveness.
Optimized messaging, timing, and targeting, contributing to a 10% increase in user engagement and
conversions.

Pay Per Click (PPC)CRM IntegrationA/B TestingMobile MarketingMarketing AutomationEmail Marketing+5

Icici bank

Deputy Manager Band II

May 2024 – Oct 2024 · 5 mos · Gurugram, Haryana, India · On-site

Utilized growth hacking strategies to enhance app traffic through CRM, WhatsApp, email marketing, and
digital platforms such as Meta ads.
Working closely with cross-functional teams to align Whatsapp marketing with larger business goals and
include available data in performance planning.
Leveraged strong analytical skills to identify opportunities to cross-sell bank products and services.
Contributedto achieving sales targets by promoting bank products and services.
Increased product awareness through cross channel marketing, video testimonials and by creating brand
assets eg. blogs, collaterals.
Consistently met performance objectives through proactive customer engagement and
relationship management.

Zyod

B2B Digital Marketing Intern

May 2023 – Oct 2023 · 5 mos · Gurugram, Haryana, India · On-site

Reached out to 500+ fashion brands via social media outbound activities, generating 20+
potential partnerships.
Managed and responded to 100+ direct messages and comments daily, improving
audience engagement and brand interaction.
Maintained a 70% response rate for WhatsApp and email inquiries, enhancing customer service and
conversion rates.
Updated and tracked 2,000+ leads in the CRM, ensuring accurate pipeline management and
data-driven sales decisions.
Maintain performance marketing data on a sheet to track and analyze the effectiveness of
marketing campaigns.
Update sales data on the CRM to ensure accurate tracking of sales activities and performance.
Managesocial media posts and engagement to enhance brand presence and interaction with followers.
Research and identify new market opportunities and generate creative ideas for running effective
ad campaigns.