Oct 2024 – Feb 2026 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Led business development and sales efforts in North & East India region, resulting in multi-fold revenue increase.
• Developed brand awareness strategy for electrical consultants, contractors, builders and key accounts.
• Conducted opportunity analysis to achieve market-share metrics and drive revenue growth.
• Exploring new markets, making strategies and generate business in the given territory.

Oct 2021 – Sep 2024 · 2 yrs 11 mos · Noida, Uttar Pradesh, India

• Handling North India Region for Business Development & Sales for Infra Building Segment (wire and cable business).
• In short span of time, from shortlisting channel partners for wire & cable business (Infra Segment), to make approvals through reputed MEP consultants, Builders & Key accounts, exploring untapped territories, out-beat competition, growing & executing business at exponential scale.
• Successfully managed entire North India territory, distinction of accomplishing Multi-fold revenue increase.
• Brand development strategy through Brand awareness across all segment’s Electrical consultants, electrical contractors, Architects, Mega Builders projects & Channel Partner Development.
• Proven skills breaking new avenues & driving revenue growth & pro-actively conducting opportunity analysis by keeping abreast of market trends/competitor moves to achieve market-share metrics.

Nov 2018 – Oct 2021 · 2 yrs 11 mos · Noida, Uttar Pradesh, India

• Strategically expanded customer base into new markets including Delhi-NCR, Punjab, Haryana, Chandigarh, Uttar Pradesh & Rajasthan.
• Expertise in tapping prospects, analysing their requirements, rendering technical guidance to the clients and negotiating for the orders.

Apr 2018 – Oct 2018 · 6 mos · New Delhi, Delhi, India

• Complete Channel sales & managing team at Brand store and related activities like displays, product presentation, customer management & stock management.
• Continuously pushing company's credentials through many Renowned Architects / Interior Designers / Electrical consultants / Contractors / Channel Sales in Delhi NCR which further influence their clients to use Tisva lighting at their project.
• Generate demand by getting brand & products specified at projects.
• From preparing marketing strategies to executing & delivering company’s products.
• Achievements :
• Highest number of chandeliers/ Designer lighting sold at a single site, in one lot.
• Recorded business growth with excellent team management & customer acquisition.

Sep 2017 – Apr 2018 · 7 mos · New Delhi, Delhi, India

• Worked with HR JOHNSON, Bath division (Sanitary ware).
• Managed existing accounts and adding new accounts for sales and promotion.
• Brand make approval through architects, builders, consultants and channel sales.
• Coordinated with site staff for to ensure on time delivery of services and managing payments.
• Continuously pushing company's credentials through many Renowned Architects / Interior Designers in Delhi NCR which further influence their clients to use Johnson products at their projects.
• Generate demand by getting brand & products specified at projects.
• From preparing marketing strategies to executing & delivering company’s products.

Mar 2017 – Sep 2017 · 6 mos · New Delhi, Delhi, India

• Worked with NITCO TILES, Leaders in Premium Tiles & Imported Marbles.
• Continuously pushing company's credentials through many Renowned Architects / Interior Designers in Delhi NCR, which further influence their clients to use Nitco products at their site.
• Generate demand by getting brand & products specified at site.
• From preparing marketing strategies to executing & delivering company’s products.
• Keep interacting with Arch/Interior Designers, sharing new products launches, their experience with the company & its products.
• Competition analysis with equivalent brands, market trends & pushing key USPs over competitors to Prospective clients.
• Ensuring good relationships with Architects & Interior Designer segment & monitoring their various projects.

Sep 2014 – Feb 2017 · 2 yrs 5 mos · New Delhi, Delhi, India

• Worked with ICA PIDILITE as a BDE, Leaders in Premium Italian wood coatings.
• Successfully accomplished Brand Promotion Events e.g. ACETECH, Delhiwood & Contractors’ meet in various cities, generating customer data, follow ups & closing deals.
• Continuously pushing company's credentials through many Renowned Architects / Interior Designers in Delhi NCR, which further influence their clients to use ICA products at their site.
• Generate demand by getting brand & products specified at site.
• From preparing marketing strategies to executing & delivering company’s products
• Coordinating with other sales staff for material procurement, planning and achieving Annual Sales targets by influencing prospective and potential customers.
• Keep interacting with Architects/Interior Designers, sharing new products launches, their experience with the company & its products.
• Competition analysis with equivalent brands, market trends & pushing key USPs over competitors to Prospective clients.
• Ensuring good relationships with Architects & Interior Designer segment & monitoring their various projects.

Apr 2011 – Aug 2014 · 3 yrs 4 mos

• Independently managed marketing, sales, advertising, digital marketing, Team management, Vendor management, customer acquisition activities.
• From preparing marketing strategy to executing & delivering furniture products for different customer segments. (Residential/commercial projects).
• Quotations against tenders, managing various vendors, team members, coordinating with site staff & working up to customer satisfaction.
• Deal with government agencies, contractors, architects, builders to close business deals.
• Successfully executed high value projects maintaining product quality in allotted budget.

Jun 2009 – Mar 2011 · 1 yr 9 mos

• Pursued personal aspirations and explored career transition into different fields, from the education industry, leasing to construction segment.