Romy Kumari

Business Development Manager

Gurugram, Haryana, India13 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 50% year-on-year sales growth.
Secured strategic partnerships with leading brands.
Enhanced commercial planning with AI tools.

Stackforce AI infers this person is a B2B SaaS expert with a strong focus on consumer insights and business development.

Contact

Skills

Core Skills

Business DevelopmentSales ManagementMarket ResearchConsumer Insights

Other Skills

Business Relationship ManagementConsumer MarketingPresentation SkillsProduct DemonstrationBusiness ConsultingStakeholder ManagementStakeholder EngagementSenior Stakeholder ManagementStakeholder WorkshopsNew Business DevelopmentKey Account DevelopmentAccount ManagementKey Account Acquisition & RetentionData StorytellingPlanning Budgeting & Forecasting

About

I help brands turn consumer insight into measurable growth. At YouGov, I’ve driven YoY sales growth, built global partnerships with digital-first brands, and converted local wins into high-value global deals -combining data, strategy, and trusted C-suite relationships. I am recognised as a mindful seller (non salesy + authentic + growth guaranteed). Alongside this, I help leaders build embodied authenticity - so they don’t have to perform leadership, they become it. I help them integrate mental and physical well-being into leadership and sustainable growth.

Experience

13 yrs 4 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 3 mos

Current Experience

Yougov

2 roles

Associate Director Business Development

Promoted

Mar 2026 – Present · 1 mo

Business & Strategy Lead

Jan 2022 – Present · 4 yrs 3 mos

Delivered 50% year-on-year sales growth, surpassing forecasted sales targets and driving sustainable market share expansion.
Secured and scaled strategic partnerships with high-impact brands across Technology, Consulting, QSR, PR, OFD, Qcomm, BFSI etc.
Successfully transitioned regional wins into multi-market, global agreements, significantly increasing client lifetime value.
Spearheaded the acquisition of digital-first brands, leveraging advanced insight strategies to align with their rapid innovation cycles.
Enhanced commercial planning and execution through the adoption of AI-powered sales intelligence and CRM optimisation (Gong for conversation analytics, Salesforce for pipeline precision).
Orchestrated high-value brand positioning initiatives:
Designed and facilitated PR workshops to strengthen YouGov’s presence as a media and insights authority.
Led a Giving Back programme with Snehasadan in Mumbai, reinforcing corporate social responsibility and brand goodwill.
Initiated and hosted executive client breakfast forums to deepen C-suite relationships, exchange market intelligence, and identify growth opportunities.

Business Relationship ManagementConsumer MarketingPresentation SkillsProduct DemonstrationBusiness ConsultingStakeholder Management+14

Bennett coleman & co. ltd. (the times of india)

Branded Content Lead

Sep 2018 – Jan 2022 · 3 yrs 4 mos · New Delhi Area, India

Built Times Network beyond the obvious in North by understanding real client needs and generated revenue, managed pipeline, and closed deals. Progressed from research experience to provide brand solutions backed up with robust market and consumer research to clients. Developed content-based solutions for new media & and activation-led properties. Worked with leading B2B partners and media agencies to generate revenue for ET NOW.

Market PlanningBusiness Relationship ManagementConsumer MarketingPresentation SkillsProduct DemonstrationBusiness Consulting+2

Ipsos market research

Research Manager

Aug 2017 – May 2018 · 9 mos · Gurgaon, Haryana, India

Headed end-to-end consumer research projects towards the client's business objectives. Worked on strategic projects like helping a client establish a retail base in India, recommending growth avenues for an e-commerce fashion brand, and launching digital assistant brand in India to name a few

Market PlanningBusiness Relationship ManagementConsumer MarketingQualitative AnalysisPresentation SkillsProduct Demonstration+3

Tata teleservices ltd

Consumer Insights Manager

Jul 2016 – Apr 2017 · 9 mos · New Delhi Area, India

I was helping the brand make relevant business decisions by driving end-to-end primary and secondary research (qualitative, and quantitative). Handled different scopes of work- Brand Health Track, Usage, and Attitude (U&A), Segmentation, Exploratory, and Concept/Product Evaluation.

Market PlanningBusiness Relationship ManagementConsumer MarketingQualitative AnalysisPresentation SkillsProduct Demonstration+3

Imrb international

Manager- Insights

Apr 2015 – Jul 2016 · 1 yr 3 mos · New Delhi Area, India

Led strategic projects toward achieving marketing and business goals for clients. Planned and executed end-to-end rich primary research (U&A, Segmentation, Ethnography, Exploratory, Concept & Product Evaluation) across categories (F&B, Personal care, OTC, Telecom, FMCG, eCommerce, and Personal Car

Market PlanningBusiness Relationship ManagementConsumer MarketingQualitative AnalysisPresentation SkillsProduct Demonstration+3

Shining

Sr. Consultant- Research and Projects

Jun 2011 – Jun 2014 · 3 yrs · Bangalore

I was leading GTM and marketing assignments.
Repositioned Bombay Dyeing
Brought Britannia Chocolush and Deuce to life in India
Positioned Vishal Megamart among Tier 2 and 3 markets
Repositioned Cafe Coffee Day
Worked on diverse interesting scopes of work like brand positioning, visual merchandising, new product development, etc.

Market PlanningBusiness Relationship ManagementConsumer MarketingQualitative AnalysisPresentation SkillsProduct Demonstration+3