Tin Kadoic

Head of Design

San Francisco, California, United States16 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led design for Instagram Reels, scaling watch time to 50%.
  • Directed design systems at Instagram, enhancing craft and coherence.
  • Elevated product design strategy at DoorDash, improving user experience.
Stackforce AI infers this person is a B2C design leader with a strong focus on user experience and product strategy.

Contact

Skills

Core Skills

Product StrategyDesign ManagementDesign SystemsDesign LeadershipUser Experience Design

Other Skills

Cross-functional Team LeadershipTeam ManagementCoaching & MentoringUser-centered DesignUsabilityUser ResearchHuman Computer InteractionVisual DesignWireframingDesign ThinkingDesign SprintInteractive Creative DirectionUser Experience TestingRapid PrototypingExperience Design

About

Design leader operating at the intersection of product, platform, and AI. I build and scale high-performing teams, raise craft at scale, and turn complex systems into cohesive consumer experiences. Previously led Reels at Instagram (2.5B users, 0% → 50% watch time), rebuilt Instagram’s design systems org and led Core Consumer at Doordash.

Experience

16 yrs 11 mos
Total Experience
3 yrs 2 mos
Average Tenure
3 mos
Current Experience

Openai

Member of Design Staff

Feb 2026Present · 3 mos · San Francisco Bay Area

Doordash

Head of Product Design, Core Consumer

May 2025Feb 2026 · 9 mos · San Francisco Bay Area

  • Directed end-to-end Core Consumer Design (homepage → post-checkout), leading a 20+ person cross-site organization of managers, designers, and specialists. Elevated craft into a strategic differentiator by aligning design systems, brand, and motion—improving product coherence, execution velocity, and overall experience quality across the consumer funnel.
Product StrategyDesign Management

Instagram

2 roles

Head of Product Design, Design Systems

Promoted

Jul 2023May 2025 · 1 yr 10 mos · San Francisco Bay Area

  • Directed Instagram’s design systems organization, rebuilding the team and launching the company’s latest system to raise craft, coherence, and velocity across the platform.
Design SystemsDesign Leadership

Head of Product Design, Reels

Aug 2020Jul 2023 · 2 yrs 11 mos · San Francisco Bay Area

  • Led product design for Instagram Reels, overseeing 9 cross-functional teams serving 2.5B users; scaled watch time from 0% to 50% and shaped short-form video strategy across the platform.
User Experience DesignDesign Leadership

Airbnb

2 roles

Head of Product Design, Core Guest Flow

Promoted

Jun 2019Aug 2020 · 1 yr 2 mos · San Francisco Bay Area

  • Led Core Guest Flow design across web and native platforms, redefining the Search → Book experience and establishing a scalable PDP architecture to drive marketplace coherence and long-term velocity.
User Experience DesignDesign Management

Product Design Lead

Aug 2017May 2019 · 1 yr 9 mos · San Francisco Bay Area

Sypartners

Creative Director, Product

Mar 2017Aug 2017 · 5 mos · San Francisco Bay Area

  • Client: Apple

Five

Head of Design

Jul 2014Mar 2017 · 2 yrs 8 mos · New York · On-site

  • Led creative and product design across New York and Zagreb, building and directing a cross-site team while driving 50% of new business growth. Opened and scaled new offices, partnered directly with founders and Fortune 500 clients (e.g., Squarespace, Marriott, Nanit), and delivered end-to-end mobile and platform strategies.

University of zagreb, faculty of architecture, school of design

2 roles

Lecturer

Promoted

Sep 2013Sep 2015 · 2 yrs

  • Designed the IxD curriculum, lead lecturer for Interactive Media & Design.

Assistant Lecturer

Sep 2009Aug 2013 · 3 yrs 11 mos

Bruketa&žinić&grey

Founder/CEO at Brlog

May 2009Jul 2014 · 5 yrs 2 mos · Zagreb, Croatia · On-site

  • Co-founder, CCO, and CEO of Brlog, a boutique Interaction Design Studio.

Blackduke

Product Designer

Jan 2002Jan 2009 · 7 yrs · Croatia · On-site

  • Served as a product and experience design partner to international agencies and brands, leading digital strategy and execution for global clients (Coca-Cola, T-Mobile, Ericsson, Carlsberg, Nutella) and high-growth startups (Vowel, Mixmax). Delivered end-to-end mobile and web platforms across brand and product initiatives.
  • Partner list: Bunch, Bruketa&Zinic&Grey, Imago, Tridvajedan, Web Burza, Shepoo Arts, Kiosk Studio, Neomedia, Nivas, Heraklo, Lickability.

Education

Copenhagen Institute of Interaction Design

Human Computer Interaction

Jan 2012Jan 2012

University of Zagreb / Sveučilište u Zagrebu

Master of Arts - MA

Jan 2004Jan 2009

MIOC

High School — Information Technology

Jan 1999Jan 2003

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