Poornima Shukla

Digital Marketing Specialist

Delhi, India3 yrs 10 mos experience

Key Highlights

Performance-driven digital marketing professional
Expert in optimizing paid ads and improving conversion rates
Passionate about leveraging data-backed strategies

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-Commerce and Performance Marketing.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingE-commerceResearch SkillsData Analysis

Other Skills

meta adsCampaignsFacebook Ads ManagerAdvertisingCustomer EngagementPrimary ResearchSecondary Data AnalysisQuantitative ResearchResearch MethodsQualitative ResearchLinkedIn RecruiterRemarketing & RetargetingLead Generation StrategySocial Media MarketingInfluencer Marketing

About

I am a performance-driven digital marketing professional with a passion for creating campaigns that deliver measurable results. With experience in managing multi-channel digital campaigns, I specialize in optimizing paid ads, improving conversion rates, and driving growth through data-backed strategies. I am always eager to learn about the latest trends in digital marketing and leverage them to craft innovative campaigns. Let’s connect if you are looking to grow your brand, boost conversions, or collaborate on performance marketing initiatives.

Experience

3 yrs 10 mos

Total Experience

1 yr 2 mos

Average Tenure

2 mos

Current Experience

Lyxel&flamingo (l&f)

Meta Ads Associate

Feb 2026 – Present · 2 mos

meta adsCampaignsDigital MarketingPerformance Marketing

Squarerootcompany

Assistant Manager: Marketing and Operations

Dec 2023 – Feb 2026 · 2 yrs 2 mos · New Delhi, Delhi, India · Hybrid

Implement customized eCommerce strategies to boost sales and ROI
Manage Facebook Ads campaigns and ad serving
Conduct thorough market research and competitor analysis
Identify growth opportunities
Maintain a strategic edge in the eCommerce landscape

Performance MarketingCampaignsDigital MarketingFacebook Ads Managermeta adsE-Commerce+2

Marketing and development research associates (mdra)

Assistant Research Executive

Jan 2023 – Dec 2023 · 11 mos · India

Data collection through secondary and primary research.
Executing research projects from inception to completion
Reviewing and editing data to ensure completeness and accuracy of information, performing follows up with subjects to resolve problems or clarify data collected.
Conducting field audits to ensure authenticity in the data
Assisting Senior Manager and Project Director in entire project life cycle and preparing the questionnaire/ survey reports.
Handling team briefing

Primary ResearchResearch SkillsSecondary Data AnalysisQuantitative ResearchData AnalysisResearch Methods+1

Acme media creations pvt. ltd.

Business Development Executive

Jun 2022 – Jan 2023 · 7 mos · New Delhi, Delhi, India

Tight follow-up with existing clients for up-selling.
Addressing and solving clients' complaints and developing relationships.
Preparing a plan for advertisements on the basis of products and their nature.
Responsible for coordinating activities related to sales and customer service on client accounts.
Doing extensive market research for clients' advertisement plans.
Understanding competitors' plans in order to proactively counter competition action.

Value for sellers

Internship Trainee

Jul 2021 – Sep 2021 · 2 mos · India

Created A+ contenting part for amazon sellers' accounts.
Developed a sales plan for delivering sales volume.
Handled seller's amazon accounts.

Aditya birla fashion and retail ltd.

Internship Trainee

Nov 2020 – Apr 2021 · 5 mos · Delhi, India

During my internship i worked on the following
1) I managed their instagram and Facebook profile.
2) I had customer interaction to take their feedback of their experience at pantaloons store .

Redbull

Freelance

Nov 2019 – Nov 2019 · 0 mo · Varanasi, Uttar Pradesh, India

I worked as a freelance on destination weddings for several time with this particular company where i had to manage various work like coordinating with guest , hotels and to manage functions with my team members .