Apr 2022 – May 2023 · 1 yr 1 mo

• As Makers expanded globally, there was a growing need to ensure cohesiveness in the collective community. As the Experience lead, I spearheaded numerous initiatives to ensure a constantly engaged organization for an entirely virtual company.
• From company retreats and events to new policies, I took pride in ensuring the Makers standards were high, and above industry standards. Every person should not only enjoy where they work and who they work with but should feel safe and accepted.

Jul 2017 – May 2023 · 5 yrs 10 mos

• An expert planner and communicator, I thrive under pressure and have led winning campaigns for brands like Canada Goose, Canon, Conde Nast, Audemars Piguet, Volkswagen, Lipton, Dairy Farmers of Canada, Sephora and more.
• I'm a swiss-army knife of a producer, having experience on every side; as an agency producer, integrated producer, and line producer. I've worked with agencies such as The Hive, DDB, Angry Butterfly, Droga5, Lg2, The & Partnership to name a few.
• Collaborating with a creative team is my favourite part of production. Bringing creative minds together to bring a project to life, to solve problems, and produce cool shit.

Sep 2019 – Nov 2020 · 1 yr 2 mos · Toronto, Ontario, Canada

• The Hopeful is a narrative long-form podcast that tells the story of an Iranian-Canadian who escapes Iran amidst the revolutionary crisis in 1982 and continues to reside in Canada today. Our lead character, Amir Omidvar, speaks to his daughter (the host of the show), yours truly, about why he decided to leave and how arriving in Canada has impacted his life and the life of his family. The Hopeful, at its core, is about the Canadian Dream. Walk side by side with Amir throughout his personal journey to find hope and happiness in his new forever home. Available now on Apple Podcasts, Google Podcats, Spotify, Stitcher and anywhere else you get your podcasts.

Aug 2016 – Jul 2017 · 11 mos · Toronto, Canada Area

Nov 2015 – Aug 2016 · 9 mos

• Ensuring all crew members on the production team are able to move smoothly between pre-production, production, and post-production stages.
• Managing production bookings such as talent, hotel, travel, and locations.
• Working with the sales team to develop new business and integrate new technologies.
• Assisting in new company branding initiative; creating social media plans, outreach, events, and branding collateral.

Feb 2015 – Oct 2015 · 8 mos · Toronto, ON

• Projects included OOH signage, web banners, in-store digital signage, bus shelters, and video.
• Scouted talent and locations, managed budgets and timelines, and produced day-of schedules.
• Primarily worked on projects for Canon Canada garnering nearly 1 million unique views online.
• Led teams ranging from 5 to 15 from concept through to distribution.

Apr 2012 – Feb 2015 · 2 yrs 10 mos · Liberty Village

• Collaborated with lead designer on projects from conception to execution
• Projects included brand development, web design, content creation, photo and video production
• Client disciplines included foreign consulates, fashion houses, non-profits and music moguls, to name a few
• Operated within timelines ranging from a 24 hour to 6 month turnover

Apr 2012 – Feb 2015 · 2 yrs 10 mos · Toronto, Canada Area

• Collaborated with the Creative Director to come up with innovative branding initiatives to drive the marketing and sales for the upcoming season
• Spearheaded lookbook production for every new collection including product + editorial images, campaign videos, OOH, digital, and social images
• Talent casting for brand representatives, partnerships, as well as photographers and videographers for lookbook content
• Managed Twitter, Instagram, and Facebook with daily updates as well as maintained the e-commerce website

Sep 2010 – Apr 2012 · 1 yr 7 mos · Toronto, ON

• As a Deanery Assistant in the Faculty of Communication and Design I work directly with the Director of Communications and Outreach. Such tasks include updating the faculty website, maintaining the photography archive (by taking the photos as well as organizing them in an appropriate manner), creating graphic design documents (letterheads, brochures, logos, posters, presentations, etc.), assisting at faculty hosted events as well as miscellaneous administrative tasks.

Sep 2010 – Apr 2011 · 7 mos · Toronto, Canada Area

• As the Creative Director for the Mass Exodus magazine I was responsible for overseeing all creative input for the publication. An initiative that was proposed by myself and then spearheaded by a team of five, the Mass Exodus Magazine was launched as Ryerson's first ever fashion magazine in April 2011 with a distribution of 5000. With the help of my team I developed the style guide for the publication, produced an editorial fashion shoot (sourced the photographer, hair stylists, makeup artists, venue, models and created the story boards), chose the content for features, highlights and relevant stories, and sourced funding for the project.

Sep 2010 – Apr 2011 · 7 mos · Toronto, Canada Area

• As a member of the Design and Branding committee for Mass Exodus 2011: Zenith + Nadir, I was co-responsible for developing the image of the student-run event. As the largest student produced fashion show in North America, Mass Exodus required visuals developed for the logo, letterheads, business cards, invitations, press releases, posters, tickets, programs, signage, magazine and day-of-event schedules. I participated in the brainstorming, development, evaluation, and production of all of these items within a team environment.

Jun 2010 – Aug 2010 · 2 mos

• As an Art Direction and Fashion Intern I assisted the Art Director and Graphic Designers in page layouts, photo sourcing and miscellaneous tasks. With the Fashion Editor I assisted in the import and export of clothing samples, keeping the accessories closet organized, assisting at on-location and in-studio photoshoots, preparing for photoshoots, and research. I communicated with all members of the office in both English and Turkish.