Oct 2019 – Nov 2021 · 2 yrs 1 mo · Mumbai, Maharashtra, India · Remote

• Partnered with diverse clients to design and execute creative strategies across digital, print, outdoor, retail, and experiential platforms, driving measurable brand visibility and engagement.
• Developed brand identities and integrated multimedia campaigns, improving market presence and contributing to a 20% uplift in client satisfaction scores.
• Applied consumer insights, market research, and trend analysis to craft targeted marketing solutions that strengthened competitive positioning and business growth.
• Collaborated with stakeholders to align creative storytelling with business objectives, audience needs, and ROI goals.

Mar 2018 – Sep 2019 · 1 yr 6 mos · Mumbai Metropolitan Region · On-site

• Directed integrated communication strategies across ATL, BTL, retail, events, and digital platforms for marquee clients including JSW, Zee5, Skoda, and Netflix, boosting overall campaign reach by 15%.
• Expanded the creative division’s portfolio by 10% through strategic retainer agreements, strengthening long-term client relationships and revenue streams.
• Championed innovation in marketing technologies, introducing AI-driven tools and AR/VR solutions to deliver immersive, media-friendly brand experiences.
• Collaborated with cross-functional leadership to align creative vision with business objectives, ensuring campaigns delivered both brand impact and measurable ROI.

Jan 2016 – Feb 2018 · 2 yrs 1 mo · Mumbai Metropolitan Region · On-site

• Idea Brain for Lifestyle Brands in areas of Events | MICE | Activation | Brand Launch | Media Press Conference | Product Launch | Sports Events
• Celebrity Endorsements of various brands through Social Media
• Creating exclusive Brand Content and video content
• Led creative ideation for lifestyle brands, managing events, brand launches, and celebrity-endorsed campaigns, achieving 40% higher audience engagement.
• Produced high-impact video content and brand assets, strengthening brand recall across social media platforms.

Sep 2008 – Jan 2016 · 7 yrs 4 mos · Mumbai, Maharashtra, India · On-site

• Headed creative strategy and execution for North & East regions across Media, OOH, Retail, Experiential, Activation, and Events.
• Managed and mentored a 25-member creative team, delivering award-winning campaigns for leading brands including Aircel, Reebok, Adidas, Asian Paints, Zee, Future Group, and Volkswagen, securing 15+ industry awards.
• Designed and implemented visual merchandising manuals, retail transformation projects, and brand identity systems, streamlining operations and enhancing in-store customer experiences.
• Partnered with production and project teams to deliver customized creative solutions, ensuring alignment with brand guidelines and on-time, high-quality execution.
• Pioneered the use of new technologies and innovative outdoor communication methods, increasing brand visibility and engagement by 20%.
• Built and maintained strong stakeholder and partner relationships, ensuring seamless collaboration and long-term client satisfaction.

May 2007 – Jul 2008 · 1 yr 2 mos · Mumbai Metropolitan Region

• Conceptualized, Designed and Created Manual for VM Operations & Execution –Signage Manual, Merchandise Presentation Manual, Promotion Manual and Store Opening Manual and their SOP.
• In control for all new store launches (HYPERCITY, ARGOS, EXPRESS CITY, ELEKTRICITY, and GOURMET CITY).
• Budget optimization by analyzing the past spends.
• Identify opportunities for Space On Hire and Brand Visuals
• Liaison with Marketing for In-Store promotions, theme for the season and events at the stores.
• Recreate VM and Retail plan basis the feedback from team on-ground, consumers walk-in, reports and sales trend.
• Explore new technology, material, partners who can be associated with Brand.

Sep 2005 – May 2007 · 1 yr 8 mos · Mumbai Metropolitan Region

• Managed all the Pantaloon stores and its brand (ALL Plus size & Gini and Jony) stores in Mumbai & Pune of over 1.5 lac sq.ft. retail space.
• Crafted SOP manual for Store design, VM and Window display.
• Constructed budget for the stores along with Outdoor communication and brand visibility.
• Core team member involved from base for the brand stores launch and new retail projects
• Training on VM (Team member, Team leader, Department Managers)

Feb 2004 – Sep 2005 · 1 yr 7 mos · Mumbai Metropolitan Region

• Handled Visual Merchandising for Arvind brands western region across all the sales channels (EBO, MBO, KEY ACCOUNTS, MEGA MART). This included, store plans, calendar, in-store visual layouts, scheme prints, coordinating with vendors and fabricators, sourcing free gifts & props for showrooms and staff training. Window display design and Store events was taken care with effective results.

Jun 2002 – Feb 2004 · 1 yr 8 mos · Mumbai Metropolitan Region

• In-charge of Pan India Visual Merchandising for all house brands (GIORDANO, TRIUMPH, POLO CLUB). This included, store plans, calendar, in-store visual layouts, scheme prints, coordinating with vendors and fabricators, sourcing free gifts & props for showrooms and staff training. Above all timely deliverable.

Jun 1999 – Jun 2002 · 3 yrs · Mumbai Metropolitan Region

• Visual Merchandising and Counter Sale