Dec 2016 – Dec 2020 · 4 yrs · Dubai, United Arab Emirates · On-site

• ● Developed and executed a comprehensive strategic direction for the company, resulting in consistent growth and success.
• ● Led the development of both short- and long-term strategies and policies, resulting in an impressive average annual revenue of over AED4 Million.
• ● Communicated effectively with stakeholders, including shareholders, suppliers, and customers, to ensure strong partnerships and teamwork.
• ● Built and empowered a high-performing team through effective hiring and training, resulting in a cohesive and results-driven work environment.

Apr 2015 – Present · 11 yrs · Dubai · On-site

• Leading AI-integrated performance marketing transformation for brands across MENA, bridging strategy, creativity, and automation to deliver measurable growth.

Jan 2014 – Dec 2015 · 1 yr 11 mos · United Arab Emirates · On-site

• ● Developed and launched comprehensive digital marketing, entrepreneurship, and business courses
• including designing the material, creating a curriculum, and developing schedules to ensure a top-quality
• educational experience.
• ● Developed training programs and teaching strategies for entrepreneurs including knowledge assessment, progress tracking, mentorship, and internship programs.
• ● Fostered strong partnerships with professional organizations for accreditation, resulting in recognition and validation of the courses.
• ● Demonstrated exceptional sales skills by winning 11 clients in a record time of 3 months, showcasing an ability to build and maintain strong relationships with clients.

Jan 2013 – Dec 2014 · 1 yr 11 mos · United Arab Emirates · On-site

• ● Managed and trained a team of PPC and digital marketing managers, resulting in a high-performing team of
• skilled professionals.
• ● Demonstrated strong sales skills by participating in pitching and client acquisition, leading to the successful
• building and maintenance of strong client relationships.
• ● Prioritized client satisfaction by regularly communicating with clients to understand their business and
• marketing strategies, ensuring their needs and goals were met.
• ● Demonstrated effective leadership by scaling the team from 3 to 9 digital managers in less than a year,
• showcasing strategic vision and efficient hiring practices.

Jan 2010 – Dec 2013 · 3 yrs 11 mos · United Arab Emirates · On-site

• ● Spearheaded the development of Dubizzle's digital marketing roadmap and building a high-performing
• team of 14 superstars within less than 2 years, showcasing exceptional leadership and strategic vision.
• ● Successfully managed the strategy and execution of Dubizzle's digital marketing initiatives, including a
• monthly ad spend of over $300K across Search Ads, Display Ads, Social Media Ads, Video, Mobile, and Web Analytics. Achieved seamless integration of all digital campaigns with offline initiatives, resulting in a highly effective marketing mix.
• ● Played a critical role in setting corporate and business strategies, as well as market entry plans, showcasing exceptional strategic thinking and business acumen in a multicultural environment and diverse teams.

May 2008 – Jul 2009 · 1 yr 2 mos · Jordan · On-site

• ● Managed the successful creation and structuring of Google Adwords accounts for all 63 websites under
• Maktoob, resulting in improved online visibility and increased website traffic.
• ● Devised and executed effective SEO plans for Maktoob and Souq, resulting in improved search engine
• rankings and increased organic traffic.

Jan 2007 – Dec 2008 · 1 yr 11 mos · Jordan · On-site

• ● Managed the product roadmap of D1G’s content channels.
• ● Provided support to content creators, including content guidelines and moderation.

Sep 2005 – Aug 2008 · 2 yrs 11 mos · Dubai, United Arab Emirates · On-site

• ● Created and designed the online community platform.
• ● Managed the community, moderated the content, and recruited moderators.

Jan 2003 – Sep 2005 · 2 yrs 8 mos · United Arab Emirates · On-site

• ● Managed and maintained a network of 70 computers.
• ● Serviced, guided, and trained clients on how to use the Internet.

Dec 1999 – Jul 2003 · 3 yrs 7 mos · Jordan · On-site

• ● Managed a network of 20 PCs.
• ● Guided and trained customers on how to use the internet and create emails.