Kritarth Pattnaik — Co-Founder
I've been part of thousands of car transactions. On both sides of the table. Sales, service, operations, and P&L across every relevant vertical in automotive retail. I know what makes a deal close and I know what quietly destroys trust before it ever gets there. That's the problem I spent 15 years inside the industry building toward solving. From leading operations at multi-crore Hyundai dealerships in Telangana to heading regional sales for Maserati India, I've seen exactly where the used car market breaks trust. And I know what it costs when it does. Today, that experience powers carArth. No paid listings. Ever. Every platform in India lets sellers pay to rank higher. We don't. At carArth, your listing ranks on verified facts alone. Price fairness. RC history. Ownership records. Nothing else moves the needle. That's not a feature. That's a founding principle. OdoShield. Odometer fraud is one of the oldest tricks in the used car playbook. OdoShield is our proprietary verification layer that cross-references mileage claims against service records, insurance timelines, and multi-source data to flag manipulation before a buyer ever makes a decision. Because a car's true history shouldn't be a privilege reserved for insiders. Ms. 7 and Master 7. We're building AI agents that actually understand the Indian used car market. Ms. 7 is a conversational buyer advisor that answers real questions in plain language, from which variant suits your budget to what the RTO transfer process looks like in your city. Master 7 is the deal-scoring engine underneath, ranking every listing on verified data across 11,000+ curated knowledge chunks. Together, they're not just search. They're judgment. I hold a Six Sigma Black Belt, with advanced certifications from IIT Delhi and IIM Bangalore, and I bring that same data-first discipline to every call we make at carArth. The next wave of India's automotive transformation won't be driven by engines or EV batteries alone. It'll be driven by trust technology. If you're building at the intersection of AI, mobility, and consumer trust, or you simply believe that transparency is the most underrated competitive moat in India's ₹1.5 trillion used car market, I'd love to connect.
Stackforce AI infers this person is a leader in the automotive technology sector, emphasizing trust and transparency in used car transactions.
Location: Hyderabad, India
Experience: 14 yrs 7 mos
Career Highlights
- 15 years of automotive retail experience.
- Founder of carArth, focusing on trust technology.
- Expert in closing deals and building customer trust.
Work Experience
Aaro7
Co-Founder (11 mos)
cararth
Chief Executive Officer (11 mos)
Fusion Hyundai
Chief Operations Officer (7 yrs 4 mos)
General Manager (1 yr 8 mos)
Maserati India -Jubilant Group
Head of Sales-South (6 mos)
Metro Honda
Business Head-Sales (1 yr 4 mos)
Inline 4 Motors Pvt Ltd
Sr.Manager Sales (3 yrs 9 mos)
Education
Graduation in English Hon. at BJB Autonomous College
at MAV School