Apr 2020 – Jul 2020 · 3 mos

• Nearbuy.com is a O2O deals marketplace for the following Categories - Food, Spa, Salon, Health, Fitness, Events. It also works with brands to sell Gift Voucher deals to its customers.
• Nearbuy.com has been 100% acquired by Paytm in July 2020
• Heading the P&L of all businesses, Performance & Retention marketing
• Ideated and collaborated with Product teams to create Hygiene rating feature for customers

Sep 2018 – Mar 2020 · 1 yr 6 mos

• Droom Marketplace P&L
• 1. Grew the P&L topline in CY 2019 by 64% to ₹7111 Cr
• 2. Grew the overall annual order base to ~6 Lakh at a growth rate of 43.6% YoY
• 3. Improved Telesales YTD delivery rate from 10.2% to 26.7% through preferred dealers and promotions
• 4. Category Launch: Wheel Maintenance, Denting & Painting, Wheelchair, Commercial Vehicles
• 5. OEM Relationship Management: Nissan, Datsun, Ford to help increase the supply, listings and adopt Droom tools
• Droom is an Automobile Marketplace in India where we facilitate online transactions for the following Categories:
• 1. New Cars
• 2. Used Cars
• 3. New Bikes
• 4. Used Bikes
• 5. New Scooters
• 6. Used Scooters
• 7. Insurance
• 8. Ancillary Services - RSA, RTO, Servicing, Extended Warranty, Denting & Painting, Car Care Detailing, Wheel Maintenance
• 9. Premium Cars
• 10. Super Bikes
• 11. Electric Vehicles
• 12. Vehicle Inspection Services
• 13. General Merchandising
• New Category Launches - End to End responsibility of conceptualizing, catalog, vendor management, promotions
• 1. Wheel Maintenance
• 2. Denting & Painting
• 3. Commercial Vehicles
• 4. Wheelchair
• 5. Car Rentals

May 2017 – Sep 2018 · 1 yr 4 mos · New Delhi Area, India

• HT Media is an Indian media conglomerate operating in Print, Digital and Radio. It operates dailies like Hindustan Times, Mint, Hindustan and complement with Digital properties like HT.com, HH, Mint.com, Desimartini.com, Shine.com and Agency - Digital Quotient. Being a traditional print company, I have been given the task of ensure integration of digital solutions with Print sales.
• This involves me working with Media Marketing Sales teams and Digital Teams. To summarize my role I am Heading Digital Marketing Initiatives with HT Media
• My KRA is as follows:
• 1. Performance Marketing of Print Ads – Ensure that appropriate customer response (website traffic, calls to advertiser, walk ins) is generated for the advertiser for that particular day
• 2. Cost Utilization – The cost of running the performance campaign should be under control.
• 3. Lead generation – Help the sales team in acquiring inbound leads for C2C advertisers and also reach out to new B2B advertisers
• 4. Reader/User acquisition – Help circulation team in reaching out to readers who want to subscribe to HT newspapers
• 5. Event Marketing – Augment the marketing of event online to increase participation of visitors
• 6. Digital Operations – Lead a team of digital campaign managers to plan, execute and improve on the campaigns for the prints ads. As a natural path, I look at ways to automate the processes and drive efficiencies to scale up the work
• 7. Digital Property Integrations – I work with my sales team along with the print sales team to work in integrating digital properties with print. For this, we attend weekly sales funnel reviews and tag along different team members to suggest digital package solutions

Nov 2015 – Apr 2017 · 1 yr 5 mos · New Delhi Area, India

• Zopper is a hyperlocal ecommerce platform which connects the local buyers with local sellers in a city. The company deals in Mobile and Electronics categories across 26 cities in India.
• I am leading the Category Management for Consumer Durables, Appliances (Home, Kitchen, Personal), TV, Home Entertainment, Home Electricals categories with close eye on Customer experience, Catalog management, Vendor management (General Trade & Modern Trade), Digital marketing (Google PLA, Google Analytics), Partnerships & alliances, and Analytics functions. Closely worked with CEO for driving orders in B2C and B2B domains.
• My KRAs involve
• Conversions
• ASP
• Product Views
• Unique Selection
• Price Competitiveness
• GMV
• Additionally from cost perspective, I have worked with marketing to optimize marketing spends and fulfillment costs
• My interactions with Modern Trade Partners like Croma, Reliance Digital, The Mobile store has helped me in managing Mobile, Accessories and Laptop categories. I have been part of launching in store offers as part of promoting products and increase sales. Achieved neutral contribution margin as well.
• Key Data Points:
• 1. Conversions increased from 0.74% to 2.36% during a peak periods
• 2. Product views increased by 25% during each peaks
• 3. ASP increased by 33%
• 4. GMV increased by 10X
• 5. Unique selection with one price 2X
• 6. Price competitiveness increase from 10% to 40%

Jun 2014 – Nov 2015 · 1 yr 5 mos

Feb 2014 – Nov 2015 · 1 yr 9 mos

• Strategy
• Execution
• Operations
• Data Analysis

Apr 2011 – Jan 2014 · 2 yrs 9 mos

• Business Development for generating $4 million business in Asia Oceania region
• Successfully implemented Go To Market strategy for a new business category which achieved 100% targets
• Bid Manager for successful $600,000 worth deal from DST Brunei for fault management and support
• Conduct data analysis, research and provide thought leadership in technology areas like cloud
• Supported global analysts on estimating subscribers for Mobile Broadband in South East Asia

Apr 2010 – Jun 2010 · 2 mos · Singapore

• Pre Placement Interview (PPI) offered for the position of Telco Strategy Manager within 1 month of completing Internship
• Conducted market and competitor intelligence in VPN/IPLC markets in India and Japan
• Helped India Country Head and Sales Team to prioritize industry verticals to target in the coming months
• Developed 3-point Customer Acquisition Strategy (Pricing, Post-Sales Support and Service) for the Indian Market
• Initiative: Built case study on Alternative Revenue Strategies for broadband in Singapore with the UK market as reference

Mar 2010 – Feb 2011 · 11 mos · Lucknow

• Partner in on-campus venture (Tea Kiosk) at IIM Lucknow which attracted 600+ customers and generated ~INR 4.5 Lakh revenue
• Executed Strategy for Sub Sandwich Category which generated INR 1.8 Lakh revenue at an average 27% profit margin per unit
• Expanded operation shifts and last mile delivery which led to an overall growth of 32% in daily sales

Jun 2007 – May 2009 · 1 yr 11 mos · Gurgaon, India

• Market and Competitor Intelligence in Broadband, Mobile, Voice, ICT for U.K Telecom Conglomerate
• Experienced in business proposal preparation with coordination with Project Initiation, Invoice and Legal teams
• Extensively worked on market newsletters, 1000+ rapid research enquiries on UK and Global ICT markets
• Single-handedly set up 4 projects (~INR 0.2 million) for tracking Non-Geographic Numbers and Mobile Pricing
• Managed the initial phase of automating 3 projects which reduced average project hours by 33% on a daily basis
• Promoted to the position of Senior Business Analyst within 18 months
• Client recognition through Analyst of the Month (among 40 FTEs) for the months Jan 2008 and Feb 2009
• Nominated by Senior Management and Client for the Best Telecom Industry Knowledge Award