Dec 2023 – Present · 2 yrs 4 mos · Remote

• Lead conference planning, travel arrangements, and coordination for nationwide events, ensuring seamless execution and return on investment.
• Manage the marketing and event calendar to ensure comprehensive coverage from the remote Lucihub team.
• Develop marketing plans, create email campaigns, and analyze campaign performance.
• Create engaging content for social media platforms.

Jun 2021 – Apr 2024 · 2 yrs 10 mos · Remote

• Planned and executed participation in 40+ conferences, managing all travel logistics and overseeing a $300K annual event budget.
• Revitalized website content and constantly monitored site analytics.
• Developed 200 partner landing pages, curated monthly newsletters, and crafted case studies.
• Orchestrated content creation for over 950 blogs across diverse industries.

Dec 2017 – Jun 2021 · 3 yrs 6 mos · Las Vegas, Nevada Area

• Led the development of marketing materials while overseeing a team of freelance designers, writers, and printers.
• Oversaw a $400K yearly event budget, planning and executing presence at 75+ conferences.
• Analyzed lead and customer data to derive actionable insights using Salesforce reports.
• Executed marketing communications, oversaw social media platforms, and formulated growth strategies.

Nov 2017 – Jul 2018 · 8 mos · Las Vegas, Nevada Area

• Updated all digital signage content for over 65 screens and created a master digital signage spreadsheet of all spots running.
• Developed entertainment marketing plans for the Westgate International Theater.

Jun 2017 – Aug 2017 · 2 mos · Las Vegas, Nevada Area

• Created, executed, and managed marketing plans for all sports and special events through T-Mobile Arena, MGM Grand Garden Arena, Mandalay Bay Events Center, and Monte Carlo’s Park Theater.
• Collaborated with cross-functional teams including Public Relations, Social Media, Internal Communications, Design, and E-mail teams to ensure effective event marketing.
• Managed budgets and timelines for all projects.

Oct 2016 – May 2017 · 7 mos · Las Vegas, Nevada

• Developed marketing plans, managed budgets, and executed media purchases for over 150 shows.
• Utilized various marketing channels including social media, radio, TV, online, billboards, magazines, and print to promote shows effectively.

Apr 2011 – Oct 2016 · 5 yrs 6 mos · Las Vegas, Nevada

• Oversaw casino and entertainment mailings, property collateral, media, and billboards.
• Led a team of Designers, collaborating closely with property executives and department heads to successfully deliver projects on time and on budget.
• Executed marketing strategies for the Pearl Concert Theater, utilizing radio, online, TV, and billboards for over 100 shows.
• Liaised with artist management on pre-sales, on-sales, marketing, and promotions.

Apr 2007 – Apr 2011 · 4 yrs · Las Vegas, Nevada

• Managed all facets of CityCenter projects, with a focus on Residential Sales, Food and Beverage, Sales and Conventions, Spa and Salon, Entertainment, and Media.
• Coordinated projects, working with budgets, timelines, design, and production teams.
• Served as a liaison between CityCenter clients and internal teams including Graphic Arts, Media, Digital Design, E-mail Services, and Internet Marketing.
• Assisted in the production of 20 In-Room Videos, TV/Radio Commercials, and Photo Shoots.
• Created and managed production schedules, overseeing talent, budgets, edit sessions, animations, and deliverables.

Aug 2004 – Apr 2007 · 2 yrs 8 mos · Studio City, California

• “Survive This” - Discovery Channel
• “Split Ends” - Style Network
• “Designing Blind” - A&E Network
• “Inside” - Court TV
• “City In Fear” - MSNBC Network
• “Mega Movers” - History Channel
• “Find & Design” - A&E Network
• “Lockup” - MSNBC Network
• “Caesars 24/7” - A&E Network
• Oversaw all master tapes, edit sessions, schedules and payroll for Post Production team.
• Worked directly with Production, Post Production and Network teams to deliver shows.