Jun 2025 – Oct 2025 · 4 mos · Bangalore Urban, Karnataka, India · On-site

• Analyzed consumer insights and market gaps in the Men’s Grooming category to build a structured innovation pipeline and NPD roadmap.
• Contributed to the launch of a women’s personal care brand (Velvette) in Tamil Nadu through cross-functional collaboration and market activation support.
• Led development of the brand detailer website to enhance product storytelling and digital engagement.
• Supported ATL & BTL marketing initiatives including social media content and launch campaigns.
• Experimented with generative AI tools to create AI-generated brand videos for awareness and digital communication

Apr 2023 – May 2025 · 2 yrs 1 mo

Jul 2021 – Mar 2023 · 1 yr 8 mos

• 1. Brand Manager for Zandu's lifestyle brands having successfully launched and established 3 Brands with 7Cr+ revenue
• 2. Managed all elements of the product launch process, including the development and execution of go-to-market strategies and internal organizational readiness with strict adherence to launch timelines
• 3. Planned and implemented brand awareness and marketing strategies to deliver 30x YoY growth for the entire lifestyle portfolio
• 4. All 3 brands secured a position in the top 25 amazon bestseller's list within a year of launch
• Underwent customer engagement to gather product review/feedback and implemented the relevant product/process changes to exponentially increase the sales/reviews creating an online brand IP
• 5. Hands-on experience with tools like Helium-10/HHP to understand competitions' product, strategy, and consumer insights to revamp performance marketing and ad spends

Jan 2021 – Jun 2021 · 5 mos

Oct 2020 – Dec 2020 · 2 mos

• Program Manager (Intern) - Rapido Local and Buy
• As a Program Manager my responsibilities were:
• 1. Liaising with multiple stakeholders (leadership, product, marketing, supply team, etc.) to help devise
• and execute the growth strategy for the services
• 2. Monitor metrics of each city (pricing, demand/supply gap, captain quality, etc.), and intervene when
• required
• 3. Support business decisions by - formulating hypothesis, structuring the problem, analyze relevant
• data to verify hypothesis and prepare documentation to communicate the results with insights
• 4. Develop & implement strong reporting formats which give a 360 degree view of the health of the
• portfolio
• 5. Resolve on ground issues of captain quality

Apr 2019 – May 2019 · 1 mo · Kolkata, West Bengal, India

• 1. Implemented BTL campaigns/Merchandising activities to quantify its impact on sales. This resulted in a 140% increase in sales for NPD and >30% increase in legacy brands
• 2. Analyzed competitors' activities and drafted an ideal merchandising guideline
• 3. Managed and trained a team of 160 salesman and sales officer

Jan 2017 – Oct 2017 · 9 mos · Noida, Uttar Pradesh, India

Jan 2016 – Jan 2017 · 1 yr · Noida, Uttar Pradesh, India

• Dealing with new technology is more than just a job.