Chen Biran

CEO

Bangkok City, Thailand17 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in product management.
Expert in creating impactful solutions and driving growth.
Strong focus on experimentation and continuous learning.

Stackforce AI infers this person is a SaaS Product Management expert with a strong emphasis on analytics and experimentation.

Contact

Skills

Core Skills

Product ManagementData AnalysisAgile MethodologiesCustomer ExperienceAnalyticsExperimentation

Other Skills

KPI engineeringData-driven analysisSaaSPriority ManagementBig Data AnalyticsBusiness StrategyUser ExperienceIntegrationJavaScriptStart-upsAnalysisProject PlanningjQueryProject ManagementC#

About

With over a decade of experience spanning diverse industries, I thrive on leading teams to create impactful solutions that drive growth and enhance user experiences with big emphasis on creativity and taking calculated risks. My leadership style is rooted in fostering collaboration and nurturing talent, enabling my teams to reach their full potential. I specialize in cultivating agile environments, encouraging experimentation, and promoting a culture of continuous learning. Specialties: Machine learning, big data, experimentation, data-driven analysis, statistics, roadmap, cross functional teams communication, growth, Python, Hadoop, SQL, supply, growth-hacking, KPI engineering.

Experience

17 yrs 3 mos

Total Experience

3 yrs 4 mos

Average Tenure

8 yrs 10 mos

Current Experience

Agoda

4 roles

Senior Director of Product Management

Jun 2024 – Present · 1 yr 11 mos

Owning all partner facing products & processes within Agoda accommodation business.
Increased digital channels contribution by 22% YoY
Increased Partner satisfaction by 16% aiming for best in class experience
Built scalable products to enable non-tech users experiment with what we offer to hotels and when, driving 78% increase in value generated.
Created KPIs that are both meaningful and experiment-able to drive the right culture and outcome for our users.

Product ManagementKPI engineeringData-driven analysisData Analysis

Director of Product - Supply

Promoted

Feb 2022 – Present · 4 yrs 3 mos

Leading a team of product managers and UX researchers in our journey to create win/win situations for our accommodation partners and our company.
End to end ownership from acquisition, activation and retention of properties with high focus on productivity led to a 48% increase in engagement of our partners.
Designing an input KPI for supply business development teams which approximate to LTC to go alongside with output KPIs to measure actual production uplift, leading to a 36% in input values YoY.
Putting high emphasis on experimentation on our platform teams, extranet and CRM tooling to understand our users while optimizing for incremental KPIs generating an increase of 450% in experiments runs.
Working on many cross functional projects like product recruiting, ChatGPT and LLM products l, product managers onboarding and trying to demonstrate full ownership with no politics wherever I can.

Product ManagementAgile MethodologiesKPI engineering

Principle Product Lead - Customer Experience

Sep 2019 – Feb 2022 · 2 yrs 5 mos

Leading a team of 6 amazing product managers in addition to UX researchers owning the entire customer experience (CX) area at Agoda
Created a KPI that was shared between product and business to balance between OPEX and customer experience, empowering PMs to provide better self service and experience overall.
Initiated several cross company, dial mover features from ideation to realization including tax, legal, tech design, marketing and more.
Personally owns the chat-bot and ML area including intention detection, anomaly detection, voice recognition and more.
Coaching and leading product mangers about OKR definition, deep-dives to C-level management, performance reviews and overall career progression.

Product ManagementCustomer ExperienceKPI engineering

Head of Experimentation & Analytics - Senior Product Owner

Jul 2017 – Sep 2019 · 2 yrs 2 mos

Grew both experimentation and analytics KPI by 300% within 2 quarters.
Working with brilliant team of data scientists and developers to provide the best experimentation platform the world have ever seen. Everyday we challenge ourselves to find better metrics and ways to measure customer impact and to be the best compass for the company regarding growth and learning.
In addition, in charge of the entire analytics domain at Agoda including frontal trainings, deep dives, creating a framework to track every interaction on web and app to have the best understanding about how our users are interacting with our products.

ExperimentationAnalyticsData Analysis

Jelly button games

Experimentation & Infra - Principle Product Manager

Jan 2016 – Jul 2017 · 1 yr 6 mos · Tel Aviv Area, Israel

Managing a testing platform for mobile games to support high-tempo growth using vast user data
Leading a team of great people building a cloud SDK solution for testing mobile users experience
Building the company standard for everything that is Agile
Research, Research and more research about technologies and competitors
The usual PRD, MRD, wire framing, data collection definition and more.
Producing Pirate Kings (+80M downloads) and managing all product aspects along with CRM, BI, Support, Art, Product, Analysts and more.

Product ManagementAgile MethodologiesData Analysis

High season

Chief Product Officer

Mar 2014 – Sep 2016 · 2 yrs 6 mos · Tel Aviv Area, Israel

A start-up in the highly competitive area of traveling and hospitality, we aim to empower travelers by providing them a machine-matched but user generated trips including the best hotels, attractions and tips to make sure their precious vacation is a successful one.

Inflection

Senior Product Manager - big data

Dec 2013 – Feb 2016 · 2 yrs 2 mos · Israel

MVP employee of 2014
Own the B2C SaaS product from planning stage to becoming the #1 product in the company.
Grew YoY LTV by 64% by moving to trial based products – company game changing move.
Developed product roadmaps based on maximum revenue opportunities.
Create Agile environment with inbound and outbound (Ukraine and US) teams on a Bi weekly sprints including planning, sprint, code complete, deployment and retrospective stages.
Redesigned product's web content making it more effective & in line with its promotion goals.
In addition to my PM responsibilities, I took charge of the company in-house BI products suite from characterization the need and algorithm, testing, implementations and release.

SaaSProduct Management

Segmentic

Product Manager - Personalization

Jun 2011 – Dec 2013 · 2 yrs 6 mos · Natanya

Initiated and grew company’s #1 product from birth to $190K ROI per week
Gathered analysis of product specifications and enhancements, customer feedback, and market testing
Consistently drive year over year growth and penetrated new markets for all product funnels
Reduced costs and enhanced development flexibility to meet market demands
Increased average order value 20% YOY with new mobile friendly site

SaaSProduct Management

Winbuyer

Software Developer

Feb 2009 – Dec 2011 · 2 yrs 10 mos · Israel

Full stack developer for in-house BI tools development where the customers are the marketing and business departments.
My job included creating in-house tools and utilities for marketers such as keyword permutation, Adgroup identifier and more keywords context related tools from documentation to QA and usability testing.

Product ManagementData Analysis